The Business & Pleasure of Flowers Vonda LaFever & Lori Wilson

Episode 231: Lori and Vonda delve into the distinction between leadership knowledge and skills, emphasizing the importance of understanding this difference. They shed light on the crucial role of action in effective leadership and share personal anecdotes to illustrate their points. They also explore the power of the phrase "Be the leader you wish you had" as a guiding principle for taking action and striving for more as a leader. Tune in to gain insights and practical strategies for be...

Episode 230: Join us for an insightful interview with Bill McKinley AIFD, the endowed director of the prestigious Benz School of Floral Design at Texas A&M University. In this episode, we delve into the origins of the school and its current offerings as well as the connection and history it has with Korean classes and instruction. Learn about the classes available at the Benz School, its history, and the unique relationship with western floral design instruction in Korea. If you're curiou...

Episode 229: Join us for an inspiring conversation with Bill McKinley, AIFD, CFD, an Instructional Associate Professor for floral design at Texas A&M University and the endowed chair of the Benz School of Floral Design. Bill shares his remarkable journey in the floral industry, from its humble beginnings to his current roles at TAMU which also include an advisor for the Forsythe student chapter of the American Institute of Floral Designers (SAIFD). Discover how Bill's unwavering pas...

Episode 228: Lori and Vonda explore the various traditions and customs of celebrating Mother's Day across different parts of the world. Drawing from an article by Tierney McAfee, they discuss the different dates on which Mother's Day is celebrated internationally, as well as some common similarities such as the tradition of giving flowers. Join them as they share unique and fun traditions that can inspire and add a global touch to your own Mother's Day celebrations.Sponsored by: Flower ...

Episode 227: In this episode, Vonda and Lori are joined by Jennifer Barnard, from Tillies Flower Shop in Wichita, KS. With Mother's Day just around the corner, Jen shares valuable insights on marketing strategies that can still be implemented. She provides suggestions on how and what to do to maximize sales during this peak period. The hosts and guest also discuss the importance of getting your staff prepared and confident in selling, as well as the effectiveness of creating bundles and...

Episode 226: Join Vonda and Lori as they chat with Ralph Giordano AIFD, owner of Giordano's Floral Creations in Fort Pierce FL, and one of the "Core 4" AIFD Symposium Coordinators. Ralph shares his excitement for the upcoming AIFD National Symposium "Emerge" to be held in Orlando FL from July 2-6.Listen in to discover exciting details about the schedule of events and what you can expect to gain from attending. As a non-member of AIFD, Lori encourages everyone to attend and shares her thoughts...