199 episodes

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.

In Clear Focus Bigeye

    • Business
    • 5.0 • 8 Ratings

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.

    The Barbie Movie Special with Bigeye

    The Barbie Movie Special with Bigeye

    IN CLEAR FOCUS: Olivia Scott and guests explore the Barbie movie's enduring impact, discussing its marketing strategies, brand collaborations, and cultural significance. Olivia, a UCF student interning with Bigeye's strategy team, discusses the film's exploration of femininity, empowerment, and brand collaborations. Bigeye team members Sandra Marshall, Rhett Withey, and Savannah Santiago weigh in on creative marketing, the success of brand collaborations, and Barbie's appeal across generations.

    • 27 min
    E-Commerce Growth Strategy with Kunle Campbell

    E-Commerce Growth Strategy with Kunle Campbell

    IN CLEAR FOCUS: Kunle Campbell is the author of the Bigeye Book Club selection for March, "E-commerce Growth Strategy," and co-founder of Octillion Capital Partners, a digital-first house of “good-for-you” CPG brands. Kunle discusses first principles in e-commerce, the significance of customer-centric strategies, and integrating customer feedback for improved online experiences. We also examine how to build online communities and enhance customer retention. Save 25% with promo code BIGEYE25.

    • 33 min
    Cognitive AI with Peter Voss of Aigo.ai

    Cognitive AI with Peter Voss of Aigo.ai

    IN CLEAR FOCUS: AI pioneer Peter Voss discusses the evolution from "narrow AI" tools such as ChatGPT towards Artificial General Intelligence (AGI). Sharing his journey from engineer to AI innovator, Peter explains how his company, AIGO.ai, has developed a "chatbot with a brain." Hear how its cognitive AI, with advanced understanding and memory, revolutionizes customer service with hyper-personalized interactions. We also discuss potential use cases for personalizing advertising and marketing.

    • 30 min
    Regenerative Futures with Gabby Morris

    Regenerative Futures with Gabby Morris

    IN CLEAR FOCUS: Gabby Morris is an award-winning designer whose work inspires change. Currently the Regenerative Futures lecturer at Glasgow School of Art, Gabby describes recent projects, including an immersive experience called "Dish the Dirt" and her Kickstarter "Grounded Wisdom," a tarot-inspired card deck. Reflecting on her experiences, Gabby underscores the need for educational approaches that cultivate optimism, creativity, and systemic thinking for regenerative futures.

    • 34 min
    Subscription As A Performance Channel with Gina Perrelli of Stay.ai

    Subscription As A Performance Channel with Gina Perrelli of Stay.ai

    IN CLEAR FOCUS: Our guest is Gina Perrelli, a retention marketing expert and the co-founder of Stay Ai, a subscription app for Shopify brands. Gina explains why she views subscriptions as a performance channel and how Stay's platform can help DTC marketers optimize their programs. Gina discusses changing customer expectations and the potential for subscription models across various product categories, highlighting the importance of testing and customer feedback in refining retention strategies.

    • 32 min
    In Clear Focus: Sustainable Marketing with Paul Randle and Alexis Eyre

    In Clear Focus: Sustainable Marketing with Paul Randle and Alexis Eyre

    IN CLEAR FOCUS: This week's guests, Paul Randle and Alexis Eyre, discuss their book, "Sustainable Marketing: The Industry's Role in a Sustainable Future." They explain why it's imperative for marketers to shift from a focus on revenues toward balancing commercial, societal, and environmental goals. The authors also describe how their framework, the Sustainable Marketing Compass, can help brands and agencies in their transition. Save 25% off "Sustainable Marketing" with code BIGEYE25 at checkout.
     

    • 38 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

ninja steth jelly 7655 ,

Highly recommended!

Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests

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