10 episodes
Light on Marketing Light on Marketing
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- Business
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5.0 • 1 Rating
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The Light on Marketing PODCAST is dedicated to redefining various aspects of the field of Marketing so that it's clearer and feels lighter!
WHO'S TUNING IN?
Smart, savvy & somewhat irreverent business owners and a few 'conscious consumers' who want to:
1 - Discern more of the Marketing BIG PICTURE and how the pieces fit together.
2 - Dive into radically honest conversations about the real Meaning behind the Marketing, Media and Messaging.
3 - Discover how their Marketing can reflect more of who they are.
Others will focus the discussion on becoming exceptional tactical ninjas; we go beyond the tactics to explore the Marketing, the Meaning and MORE!
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IT'S NOT about Marketing
Welcome to the Light on Marketing podcast, I am your host Tricia Murray and I think you’ll agree that the title of this podcast and the name of the podcast have just created a paradox.
Paradoxes are my specialty.
I THRIVE in the midst of a paradox and that started when I came to understand the Principle of Polarity, which states that ALL paradoxes may be resolved.
So how will we resolve this paradox, that it’s not really about the Marketing, on a podcast supposedly about Marketing?
And if it’s not about Marketing…what IS it about?
Three Words: Your Soul Path
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If this conversation resonates with you I’d be honoured if you shared it with a few of your people who may be looking for more insight to light their soul path (or a little Light on Marketing).
HEADS UP –– WE HAVE MOVED!
We've joined efforts with Creator Soul Journal, You can find more Light on Marketing podcasts here:
creatorsouljournal.substack.com/podcast
Dive deeper for Marketing that feels lighter!
Light on the ... Web
http://www.lightonmarketing.ca
Light on ... LinkedIn
https://www.linkedin.com/in/triciamu/
Light on ... Creator Soul Journal!
creatorsouljournal.substack.com/podcast
Light on ... Intuitive Marketing, Meaning & More
https://bit.ly/intuitive-monthly-newsletter -
EVERYTHING is Connected!
There was a key turning point in my Eat Pray Love journey that caused me to Attreversiamo; to cross-over the threshold and make peace with Marketing.
In this episode I share that syncing up with the life work of individuals like Susan Fournier helped me understand how out of alignment the majority of Marketing has become and why I felt such frustration, futility and a few other ‘f’ words.
Tune in, to connect the Principle of Correspondence with Marketing, Media and the Message, make peace with why some people can’t pick up what you’re putting down and discover how everything’s related and relationship is everything, inside business and beyond…
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In this episode:
Learn more about how to refresh your brand
Flying Horse Design Studio
www.flyinghorsedesignstudio.com/brand-refresh
Dive deeper for Marketing that feels lighter!
Light on the ... Web
http://www.lightonmarketing.ca
Light on ... LinkedIn
https://www.linkedin.com/in/triciamu/
Light on ... Creator Soul Journal!
creatorsouljournal.substack.com/podcast
Light on ... Intuitive Marketing, Meaning & More
https://bit.ly/intuitive-monthly-newsletter -
INFINITE GAMES as Infinite Players
It’s a whole new year! Which means, a new outlook and possibly … a whole new ‘game’!
I’m blending some quantum stuff with some game-theory stuff to reframe, recalibrate, realign and RESTORE the Marketing, the Media, the Message(s), so you can connect with more.
Whether you’re a business owner looking to make sense of the role, purpose and value of Marketing OR a conscious consumer looking to reclaim control over your mind, the Endgame is the same…getting a grip on what’s important, relevant and significant, for you.
In this episode:
Learn more about Christine Monaghan, Founder of the RESET Collect and the Stress is Optional business philosophy. Mention this podcast when you schedule your Brand Innovation Solutions call and it’s complimentary!
https://christinemonaghan.com/call/
Dive deeper for Marketing that feels lighter!
Light on the ... Web
http://www.lightonmarketing.ca
Light on ... LinkedIn
https://www.linkedin.com/in/triciamu/
Light on ... Creator Soul Journal!
creatorsouljournal.substack.com/podcast
Light on ... Intuitive Marketing, Meaning & More
https://bit.ly/intuitive-monthly-newsletter -
THE CIRCUS, Sociopaths, Manipulation & Mind Games
In this episode, I’m getting ‘radically honesty’ again about the dark side of Marketing, which has emerged because we’ve been putting up with the circus and the sociopaths when maybe, we need to start asking…is it time yet?
Is it time to clear the field and bring it all back to ground zero to see what Marketing is really capable of?
And if not now…then when?
You’ll hear my answer and more in episode # 39 • The circus, the sociopaths, the manipulation & the mind-games.
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Dive deeper for Marketing that feels lighter!
Light on the ... Web
http://www.lightonmarketing.ca
Light on ... LinkedIn
https://www.linkedin.com/in/triciamu/
Light on ... Creator Soul Journal!
creatorsouljournal.substack.com/podcast
Light on ... Intuitive Marketing, Meaning & More
https://bit.ly/intuitive-monthly-newsletter -
THE HUMAN BRAND • Relationship Renaissance
In this episode another look at Marketing 'by the book' for the 21st century …Oh the IRONY of it all...
the subtle little 'ironies' that occur for us...like being the one to be convinced by The Human Brand, that the power of relationship is the key to unlocking more and how much I needed to UN-learn in order to connect to more, inside the ‘relationship renaissance’.
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Dive deeper for Marketing that feels lighter!
Light on the ... Web
http://www.lightonmarketing.ca
Light on ... LinkedIn
https://www.linkedin.com/in/triciamu/
Light on ... Creator Soul Journal!
creatorsouljournal.substack.com/podcast
Light on ... Intuitive Marketing, Meaning & More
https://bit.ly/intuitive-monthly-newsletter -
SPEND SHIFT • Creating More in a Post-Crisis World
How do we create more in a world that has changed, and IS changing, at a pace that can leave us feeling a little (or a lot) incoherent?
How do we experience more when we aren't really given a manual or a playbook to navigating times of such profound change?
In my experience, by looking to 'ancient' knowledge and pairing it with deep wisdom (our own and those who have travelled the path we're on) we find the manual or guidebook and tune in, sync up and amplify with keys to rewriting our playbook...
In this episode I invite you to listen to THREE KEYS I found from Spend Shift, 2010, through the lens of your business / marketing; your customer's life; and as the human in your business...to consider what you might need right now to create the experience of more.
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Dive deeper for Marketing that feels lighter!
Light on the ... Web
http://www.lightonmarketing.ca
Light on ... LinkedIn
https://www.linkedin.com/in/triciamu/
Light on ... Creator Soul Journal!
creatorsouljournal.substack.com/podcast
Light on ... Intuitive Marketing, Meaning & More
https://bit.ly/intuitive-monthly-newsletter