Snow Talk with SIMA Snow Talk by SIMA
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- Business
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Snow Talk with SIMA provides in-depth interviews with industry leaders and brings an insider look at what makes our industry work. From leadership to operations to life in the industry, Snow Talk with SIMA brings our vast snow and ice network a little closer together.
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Growing your Business: Lessons in Video Marketing
East Coast Facilities' Joshua Brecht joins Snow Talk to discuss video content development and marketing in the snow and ice industry. Listen for these tips and more:How video content development and marketing can help elevate the snow and ice industry by showcasing the work, people, and company.
It doesn't have to be an expensive endeavor. Start with basic equipment like smartphones and encourage team members to capture and share photos and videos.
Build a culture where everyone is involved in creating and sharing content, which can lead to increased team engagement and motivation. -
Financial Health
The Grow Group's Vince Torchia and McFarlin Stanford's Jennifer Murray join Snow Talk to share how they counsel landscaping and snow companies to be financially healthy. Listen for this tips and more:
Look beyond revenue to include understanding margins and profits.Have enough liquidity to manage through rough patches.Building a "sell"-worthy company. -
Using Tech as a Customer Service Tool
Colorado Green Pros' David LaFore joins SIMA’s Senior Manager of Membership Evan Newman on the latest episode of Snow Talk to chat about how snow and ice professionals can use technology as a customer service tool. Listen in for these tips and more:
Improve customer satisfaction by providing transparency and accountability.Communicate with teams and subcontractors.Enhance customer experiences and streamline business processes. -
Elevating Employees with Recognition and Self-Improvement
Earth Development President and CEO Eddy Zakes, CSP and SIMA’s Senior Manager of Membership Evan Newman packed a lot of great points into this episode of Snow Talk. Listen in to hear Zakes’ approach to:
Company cultureEducation and personal developmentRecognition and rewardsA deep bench of emerging leadersLeadership authenticity and transparency -
Setting the Standard
Jim Monk of MPS Property Services and Gerald Boot of Boot’s Landscaping in Ontario discuss their advocacy work in establishing a recognized standard for the snow and ice industry, their approach to insurance and more.
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Promoting Green Collar Careers
Zech Strauser, founder of Strauser Nature's Helpers in Allentown, PA, joins SIMA CEO Martin Tirado to talk about the importance of camaraderie in the snow & ice industry, the challenges of sustainability and innovation, and his work in promoting landscape and snow as a "green collar" career opportunity.
Customer Reviews
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We started our snow business this season with the insight gained through SIMA’s podcast and member support. After being on the fence for two years to pull the trigger we successfully made profit our first season with no money wasted investing in the wrong areas for our company. We owe the success of our first season to the team at SIMA.