202 episodes

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.

"This is, without a doubt, the best podcast for people trying to build startups out there."

"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"

"Must listen for first-time entrepreneurs - excellent storyteller."

Idea to Startup Brian Scordato | Tacklebox

    • Business
    • 4.9 • 141 Ratings

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.

"This is, without a doubt, the best podcast for people trying to build startups out there."

"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"

"Must listen for first-time entrepreneurs - excellent storyteller."

    A Startup Storytelling Framework for Non-Storytellers

    A Startup Storytelling Framework for Non-Storytellers

    Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.

    • 24 min
    When to Pivot and When to Stick (aka what to do with all your startup ideas) ITS Classic

    When to Pivot and When to Stick (aka what to do with all your startup ideas) ITS Classic

    Today, we'll talk about one of the most common hurdles entrepreneurs run into - getting tempted by a new idea a few months into working on their main idea. We lay out a framework to identify the first principles of the new idea fast so you can decide if it's worth a pivot. We also dig in on why the urge to pivot shows up, procrastination, and how to win a baking contest. And, English Lords from the 17th century.

    • 23 min
    How to Pick Your Startup's First Customer

    How to Pick Your Startup's First Customer

    Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully.

    Conversely, if you choose the right first customer, you'll set yourself up for serious growth.

    We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup.

    • 33 min
    A System to Do Hard Things (ITS Classic)

    A System to Do Hard Things (ITS Classic)

    Today, we help you become the type of founder who relishes uncomfortable things that lead to successful startups. There are no real secrets in the startup world - the hard, proactive, uncomfortable work leads to businesses that matter. This work doesn’t happen without a system.

    Today we help you build that system, using The Costanza Swap, The Three Levers of Resilience, and The Failure Case.

    Hoo ahh.

    • 23 min
    How to Build the First (Magical) Version Of Your Product This Weekend (ITS Classic)

    How to Build the First (Magical) Version Of Your Product This Weekend (ITS Classic)

    Today's classic episode will help you get the first version of your product up and out this weekend.

    We use a three-part framework to help you focus in on the one core feature you've got to nail that can be built by someone with no technical or product building skills in an afternoon. We also find your customers inertia and ride that wave to make it easier to use your product than not.

    We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea.

    • 28 min
    A System to Generate Ideas (aka how to let your brain be a brain)

    A System to Generate Ideas (aka how to let your brain be a brain)

    Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rather than just waiting (hoping) inspiration will strike. We'll do it with a little help from a baseball training facility, a corked wine bottle, and an MRI startup.

    • 23 min

Customer Reviews

4.9 out of 5
141 Ratings

141 Ratings

Estife ,

Hilarious

Fun to listen to and full of immediately actionable tips for early stage founders.

Benny-Boo-Boo ,

Great place to learn

This podcast has taught me so much as I research how to go about starting up my business. I found it via a random google search and have listened back to a ton of old episodes. It’s the best small business podcast I have tried because it breaks down jargon and concepts into easy to understand ideas and relatable scenarios. Thanks Brian!

Jboy2722 ,

Short pencil

A show so good you’ll have one short pencil by the end due to the amount of golden nuggets written down in your Baronfig notebook. 👍🏼

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