272 episodes
Ad Age Marketer's Brief E.J. Schultz & Adrianne Pasquarelli
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- News
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4.6 • 23 Ratings
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A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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How Mercedes is adapting to the EV slowdown
Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.
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Inside Pepsi’s food-focused marketing
Jenny Danzi discusses ‘Better with Pepsi’ campaign
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Behind Pabst’s embrace of ‘alternative’ marketing
Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans
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How Vuori’s new CMO plans to build the brand
Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion
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How eBay is using AI to recommend products and improve creative
Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trends
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How Opill is marketing the first over-the-counter birth control pill
Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.
Customer Reviews
Marketers, give it a listen
This quick, insightful podcast is the perfect antidote for the jaded marketer.
Good Interviews
Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.
Great listen
EJ knows this content so well and is a great listen!