Buying Online Businesses Podcast Buying Online Businesses

It’s time to spice things up as we explore the cutting-edge trends and insights in the world of SEO and AI. We are thrilled to introduce our guest today, Eli Schwartz. Eli is the bestselling author of "Product-Led SEO" and an SEO expert and consultant with over a decade of experience. He has collaborated with leading B2B and B2C companies, helping clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk generate millions in revenue through highly successful global SEO strategies.

Jaryd and Eli discuss what’s happened in the landscape of SEO from 2011 to 2024 and what it’s going to look like well into the future? Why are most AI businessesn't actually helping users, and how is Google? Why should we be bullish on not just Google but SEO moving forward for all platforms? Why is it not about keywords anymore and what's it actually about? 

They also talked about how to create content that Google and all search engines will love? (Hint hint, don’t create for just the search engine itself - you’ll see what we mean during the pod.).

Before we dive in, make sure to hit the subscribe button. Now, let's jump into today's episode!

 

Episode Highlights

04:30 How Google is changing the digital landscape?

11:20 Who will be greatly affected by the changes in Google Search? 

18:00 What is Eli’s assumption on Search Generative Experience (SGE)?

28:10 Don’t do sneaky games with Google!

34:50 Be an expert in the space

40:30 Keywords aren’t necessary anymore

 

Key Takeaways

➥ Eli Schwartz discussed the significant changes happening in SEO and search engine practices, driven primarily by the integration of AI. He emphasized that Google's recent shifts are not entirely voluntary but rather necessary to stay relevant amidst the growing influence of AI and competitive pressures. These changes aim to address the evolving digital landscape and user expectations but also present challenges and opportunities for websites and content creators.

➥ Jaryd and Eli agreed that while AI tools are touted heavily, their actual daily use and integration into workflows remain limited. They highlight that Google's SEO landscape is shifting toward higher-quality content, which will impact websites relying on keyword-driven, commoditized content. Eli also predicts that Google may strategically limit the rollout of its Search Generative Experience (SGE) to balance innovation with practical user and business needs.

➥ Jaryd and Eli talked about how Google's ongoing helpful content updates affect publishers and content creators. Schwartz compared these updates to the 2011 Panda update, which moved focus from keyword-heavy, low-quality content to user-friendly, high-quality content. They discussed Google's efforts to keep search results good despite challenges from AI and bad SEO practices. The main point was that creators should focus on making users happy instead of trying to trick Google's algorithm. This approach will benefit both users and content creators, no matter the platform.

 

About The Host

Eli Schwartz is the bestselling author of Product-Led SEO and an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.

 

Connect with Eli Schwartz 

➥ https://www.linkedin.com/in/schwartze/

➥ Eli’s website -  https://www.elischwartz.co/

➥ Product-Led SEO: The Why Behind Building Your Organic Growth Strategy - https://amzn.to/3XeIn1ad/

Resource Links

➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Downl

In today’s BOB podcast, Jaryd has an extraordinary guest, Marc Roca, a powerhouse in the business acquisition sector. With over eight years of experience and a track record as a eight-figure seller, Marc has revolutionized the way we think about buying businesses.

Marc Roca is not just any entrepreneur; he is the founder of the third-ever Amazon Aggregator and has acquired an impressive portfolio of over 30 brands to date. In this episode, we explore Marc's journey from his initial steps into the world of business acquisitions to becoming a leading figure in the industry.

They talked about when, why, and how Marc got started buying businesses? How he buy 30 businesses over 6 years? How does he structure deals, how does he finance them, and what does he pay investors? What are the businesses he bought that failed and how does he have to shut them down—those that have done well? 

Marc also spills his top 3 lessons for any acquisition entrepreneur and his 25 year vision.

Jaryd and Marc share the wise words they’ve both learned along the way of acquiring businesses and being entrepreneurs. 

Don't forget to subscribe to our podcast for more insights from industry leaders. If you enjoyed this episode, please leave a review and share it with fellow entrepreneurs. Your support helps us bring you more valuable content. Let's dive in!

 

Episode Highlights

06:10 Even the best entrepreneurs make mistakes and still learning

19:15 In buying businesses, you need to be a strategic acquirer

26:35 What are business lenders?

35:20 Never say “No” to a deal!

42:30 Knowing your risk tolerance is the key to business acquisition

52:00 When you see an opportunity, don’t miss it

 

 

Key Takeaways

➥ Strong relationships with suppliers were crucial in lowering costs and improving profitability. Marc mentions that the market’s volatile nature means timing is critical in acquisitions and exits. Understanding and managing risk is vital, especially when banks are hesitant to lend.

➥ Marc talked about his journey as an entrepreneur, focusing on key moments and strategies that led to his success. His interest in online businesses began with a trip to the Philippines, where he and his partner were inspired by a friend's e-commerce venture. Roca stressed the importance of asking questions and learning from others in the industry. He shared lessons from his 30 acquisitions, including the need to understand the founder's role, the advantage of partnering with owners who want to step back, and the importance of not overpaying for businesses to minimize risk. Roca also discussed the benefits of buying struggling businesses, using relationships with lenders, and learning from both successful and failed deals.

➥ Marc discussed his strategy for acquiring and turning around distressed businesses, particularly in e-commerce. He explained how sellers' finance plays a crucial role, where lenders often end up controlling distressed businesses in lieu of unpaid loans. His approach involves negotiating lower acquisition costs and using consignment for inventory to minimize the initial capital outlay. He shared an example of acquiring a pajama brand for a significantly reduced price due to its distressed state, then using his team's expertise to reduce costs and improve margins. Despite the initial challenges and capital constraints, Roca's team managed to turn around the business by leveraging their sourcing capabilities and strategic financial planning.



About The Guest

Marc Roca is a 7 figure seller with 8+ years experience in acquiring businesses. He founded the third-ever Amazon Aggregator, and has acquired 30+ brands to date.



Connect with Marc Roca

➥ https://www.linkedin.com/in/mrmarcroca/



Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Download the Due Diligence Framework - h

Do you know what it’s like to acquire a business? Let’s hear it from Tim, who is a Buying Online Businesses graduate who works in construction, didn’t know much about how the internet worked and successfully worked his way up to buying a 6 figure online business to replace his income and achieve financial independence so he can travel and live a lifestyle of freedom. 

In this podcast, Tim shares his journey on why he wanted to buy an online business, the challenges he faced and the hurdles he had to overcome to do so. Tim also shared some sage advice for anybody who is looking to buy an online business. From how to mentally prepare, what you should be looking for in a business during due diligence and how to be successful in this game.

If you want to know what it takes to acquire a business, then dive into this episode!

 

Episode Highlights

03:00 - Buying an online business

10:45 - Challenges in buying a business

19:20 - Things Tim went through during due diligence

29:19 - Business acquisition

37:50 - Mindset is the biggest component of being successful

 

Key Takeaways

➥ At first, Tim was hesitant to pursue online business due to family skepticism and the fear of scams, which made it challenging to share his aspirations. For Tim it’s important to surround oneself with supportive individuals, highlighting how others' fears and doubts can influence decision-making. Jaryd Krause reinforces the significance of avoiding negative influences and maintaining a resilient mindset on entrepreneurial journeys.

➥ Tim reflects on due diligence as a major challenge, highlighting the need to embrace the journey and focus on incremental progress. He discusses the significance of realistic expectations, acknowledging the risks associated with online business ownership amidst industry changes like Google updates. Tim underscores key due diligence practices such as verifying financials, negotiating buybacks, and assessing the seller's commitment to ensuring post-acquisition success. 

➥ Tim navigated competition and successfully secured the business amidst other interested buyers. Tim attributes his success to a combination of timing, offering a clean cash deal, and building rapport with the seller. Jaryd underscores the concept of "luck" in business transactions, defined as location, understanding, connection, and knowledge, highlighting Tim's culmination of skills and preparation over the past year.

 

About The Guest

Tim is a Buying Online Businesses graduate who works in construction, didn’t know much about how the internet worked and successfully worked his way up to buying a 6 figure online business to replace his income and achieve financial independence so he can travel and live a lifestyle of freedom. 

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Siteground (Website Hosting) - https://bit.ly/3JBEC1u

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

 

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.

In this insightful solo podcast episode, Jaryd Krause dives deep into the essential yet often overlooked aspects of achieving financial freedom through online businesses. The discussion revolves around the foundational principles and mindset required to succeed in this pursuit,  highlighting that the path to success is not solely determined by the choice of business vehicle but by the individual's internal and external dynamics.

This episode is a must-listen for anyone striving to achieve financial independence and build sustainable wealth through building an online portfolio. 

Don’t miss out on this episode!

 

Episode Highlights

03:20 Accepting where we are is a good starting point

08:30 Jaryd’s commitment to financial freedom

13:45 Showing the world that you’ve made it can be detrimental to your success

21:00 Diversification has its downfall 

27:45 Take the hard path - path to wealth!

 

Key Takeaways

➥ Jaryd mentioned his unwavering commitment and dedication to the chosen path, viewing it not as a short-term solution but as a lifelong commitment to wealth generation and financial independence. By staying focused, committing to continuous growth, and setting realistic goals, it encourages listeners to embark on their entrepreneurial journey with a mindset of perseverance and strategic planning.

➥ The journey to financial independence and wealth generation requires patience, strategic planning, and a commitment to stability before making major transitions. Jaryd advises taking a methodical approach to building online income and replacing traditional employment.

➥ Aim for financial independence, where income surpasses current wages and allows for reinvestment and passive income generation.



About The Host

Jaryd Krause is a serial entrepreneur who helps people buy online businesses so they can spend more time doing what they love with who they love. He’s helped people buy and scale sites all the way up to 8 figures, from eCommerce to content websites. He spends his time surfing and traveling, and his biggest goals revolve around making a real, tangible impact on people’s lives.



Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0

➥ Page Optimizer (SEO tool for optimizing web pages) - https://bit.ly/3wQCzin

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.

Do you want to improve your website traffic? In this episode of SEO Insights, join Jaryd Krause as he dives deep into the recent Google Core Update with renowned SEO expert Kyle Roof. Discover how this update presents new opportunities for website owners and learn about alternate traffic sources and monetization strategies to thrive amidst evolving search engine algorithms.

Jaryd and Kyle discuss which sites were affected the worst through these Google updates and why, which weren’t and why. Why is this a great time to be in online businesses, especially content sites, because of the opportunities? This is NOT toxic positivity; this is legit and they explain why in the pod. They go through strategies to reclaim traffic. 

They also discuss why Google hates affiliate links and ads, ways to stop using affiliate links or ads and different monetization methods for those types of sites. And how do we determine which sites are recoverable or buyable and why?

Check out the entire video to find out how you can improve your site performance and increase your earnings. 

 

Episode Highlights

10:30 - Side Effects of the Google Update

17:40 - Great time to be on online business

26:10 - Strategies to reclimb the traffic

33:10 - You can stop affiliate links and sites

44:30 - Recoverable sites



Key Takeaways

➥ Kyle emphasizes the need for SEO practitioners to adapt and focus on user experience, ensuring that conversions happen on-site rather than directing users away. He suggests that surviving and thriving in SEO post-updates requires innovative thinking and a deep understanding of SEO's core goal: driving quality traffic and optimizing the user experience. Both of them agree that while Google's updates pose challenges, they also create opportunities for those willing to innovate and evolve their strategies.

 

➥ They stress the importance of user-generated content (UGC) and building communities around content sites, which not only align with Google's preferences but also enhance user experience and trust. By prioritizing quality over cheap content and optimizing for user engagement, they suggest that content sites can thrive despite Google's algorithm changes.

 

➥ Kyle Roof highlights the importance of avoiding single-source dependency in marketing strategies, highlighting the risks of relying solely on one traffic channel. He explains that diversifying across multiple platforms and channels is essential for business resilience, as traffic sources can fluctuate over time.



About The Guest

Kyle Roof is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques.  Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world. 



Connect with Kyle Roof  

➥ https://hvseo.co/

➥ https://pageoptimizer.pro/affilate

➥ https://internetmarketing.gold/



Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s

➥ Rank Math (WordPress SEO Plugin) - https://bit.ly/3Acyjf4

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR

 

*This post may contain affiliate links, so we may earn a smal

In this special podcast episode, Jaryd dives into the impact of recent Google updates on online businesses and explores strategies for acquiring and growing profitable online businesses. Join us as Jaryd discusses the evolving landscape of online entrepreneurship and uncovers valuable insights for making money online amidst algorithmic changes.

 

Episode Highlights

03:40 Why do people hate Google updates?

15:40 Your audience wants quality content!

25:50 Create multiple sources of traffic

39:30 You can make money online in different ways

49:20 Facebook Ads is way better now 



Key Takeaways

➥ Jaryd emphasizes the importance of not relying solely on Google for traffic and revenue, highlighting the need to adapt and diversify strategies in response to Google's algorithm changes. 

➥ Jaryd suggests that Google's algorithm updates are targeting content sites that prioritize ad revenue and affiliate earnings over providing genuine value to users. He explains that Google is favoring e-commerce businesses that genuinely serve customers' needs throughout their journey. He also advocates transforming content sites into legitimate businesses focused on serving users effectively.

➥ Jaryd encourages the listeners to align their goals with the desired outcomes of financial independence or increased flexibility, emphasizing that content sites are not the only pathway to achieving these goals. He highlights the evolving landscape of online business and the need for flexibility in approach to adapt to changes in search engine algorithms and online platforms.

 

 

About The Host

Jaryd Krause is a serial entrepreneur who helps people buy online businesses so they can spend more time doing what they love with who they love.

He’s helped people buy and scale sites all the way up to 8 figures, from eCommerce to content websites.

He spends his time surfing and traveling, and his biggest goals revolve around making a real, tangible impact on people’s lives.



Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Surfers SEO (SEO tool for content writing) - https://bit.ly/3lINGaV

➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3WYX0Ve

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.