510 episodes
The Agile Brand™ with Greg Kihlstrom The Agile Brand
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5.0 • 784 Ratings
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Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
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Customer and data centricity with Lamees Butt, Zoovu
Today we’re going to talk about using customer-centric approaches combined with data-centric tools and processes to improve customer engagement and foster lasting customer satisfaction.
To help me discuss this topic, I’d like to welcome Lamees Butt, SVP Global Alliances and Channels at Zoovu, an AI Content Discovery platform for enterprise businesses.
Resources
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
Shortform makes the world’s best ideas more accessible, by creating high-quality book guides and summaries. We’re comprehensive, detailed, and add original insights and analysis. Get a FREE trial and a 20% discount by joining through our special link: https://www.shortform.com/agile
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Predictive analytics and a first-party data strategy with Alan Gilleo, Leap Group
Anyone listening to this show has heard us talk quite a bit about AI’s impact on marketing and the customer experience. We’ve covered a pretty broad cross section of approaches, but as you’ve likely heard on this show and in many of the other places you get information, it seems like generative AI is getting a lot of the attention these days.
While our discussion will likely touch on Gen AI, today we’re going to focus more on predictive analytics and predictive modeling, another area of AI that is just as powerful (if not moreso in some cases) as the other types of artificial intelligence tools available. And specifically, we’re going to talk about using predictive analytics to better succeed in a first-party data world.
To help me discuss this topic, I’d like to welcome Alan Gilleo, CMO at Leap Group.
Resources
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
Shortform makes the world’s best ideas more accessible, by creating high-quality book guides and summaries. We’re comprehensive, detailed, and add original insights and analysis. Get a FREE trial and a 20% discount by joining through our special link: https://www.shortform.com/agile
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Nimble customer research with Todd Horvitz, Head of Insights, HP
Today we’re going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the practice of customer research is evolving in the age of AI.
To help me discuss this topic, I’d like to welcome Todd Horvitz, Head of Insights, Business Computing and Software.
Resources
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
Shortform makes the world’s best ideas more accessible, by creating high-quality book guides and summaries. We’re comprehensive, detailed, and add original insights and analysis. Get a FREE trial and a 20% discount by joining through our special link: https://www.shortform.com/agile
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
AI & Fragmentation with Afif Khoury, SOCi
The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI.
Today we’re going to talk about data and platform fragmentation and how there is a risk of this worsening as new AI platforms and data sources are adopted. So what do marketers do to balance the need to try new things while not risking fragmentation?
To help me discuss this topic, I’d like to welcome Afif Khoury, CEO of SOCi.
Resources
SOCi website: https://www.meetsoci.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
When "unmanaging" is the best way to manage teams, with Jack Skeels, AgencyAgile
Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them - and we’ll talk a lot more about what that means.
To help me discuss this topic, I’d like to welcome Jack Skeels, CEO & Founder of AgencyAgile and author of the book Unmanaged: Master the Magic of Creating Empowered and Happy Organizations.
Resources
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company -
Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash
Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning its narrative. These discussions are crucial for understanding how major brands approach their public affairs strategy in a world where every action and policy is scrutinized.
To help me unpack these topics, I’d like to welcome Taylor Bennett, Global Head of Public Affairs at DoorDash.
Resources
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Customer Reviews
Marketing Mastery Unleashed
Dive into the world of marketing mastery with Greg Kihlstrom's podcast. Each episode offers a wealth of insights from industry leaders, covering everything from data strategies to customer experience. Perfect for marketers of all levels looking to stay ahead of the curve.
Stay Ahead of the Trends
Stay ahead of marketing trends with Greg Kihlstrom's podcast. Get practical advice and fresh perspectives on industry dynamics, directly from leading brands and platforms. Don't miss out on the opportunity to level up your marketing game.
AMAZING!
The Agile Brand podcast truly exceeds my expectations. The insights shared by the executives and thought leaders from top brands and platforms is incredibly valuable.
The discussions on marketing technology, customer experience, and digital transformation are insightful and thought-provoking.
AMAZING!