Millionaire Car Salesman Podcast Dealer Synergy

In this insightful episode of "Academy Class Turn Podcast," host Sean V. Bradley, the President of Dealer Synergy and creator of the Millionaire Car Salesman Group, discusses the intricacies of special finance with Bob Harwood, VP of Sales at Interactive Financial, and Cody Carter, a finance expert. The focus is on how dealerships can efficiently manage subprime leads, optimize their special finance departments, and increase their profitability by understanding and catering to a segment of the market that is often overlooked but highly lucrative.
 
The episode delves into the fundamentals of special finance, defining it comprehensively and exploring the strategies dealerships can use to cater to customers with bad or no credit. With the help of detailed data and firsthand experiences, Bob and Cody shed light on the importance of having the right inventory, establishing robust relationships with a diverse range of lenders, and the significance of a well-trained and specialized team. They also discuss the high profitability of special finance deals, highlighting real-world examples and actionable insights.
 
Key Takeaways
Understanding Special Finance: Bob Harwood explains that special finance includes subprime, deep subprime, ghosts, and ITINs, comprising about a third of the market according to Experian.
Profitability: Special finance deals are often back-end heavy due to higher interest rates and ancillary product sales, leading to significantly higher average gross profits per vehicle.
Inventory Strategy: Having the right inventory that books out well is crucial. Dealerships should focus on vehicles that fit subprime customers' budgets and financial capabilities.
Team Training: A dedicated team well-versed in special finance can greatly enhance customer service and improve closing rates. This includes specialized training for BDC agents and finance managers.
Proactive Lead Generation: Using targeted marketing strategies like online leads, radio, and direct mail can help dealerships proactively attract and convert special finance customers without tarnishing their brand.
 
 
About Bob Harwood
Bob Harwood is the Vice President of Sales at Interactive Financial. With a career spanning over 25 years in special finance, Bob has been a prominent figure in the automotive finance industry. He has been with Interactive Financial since 2004 and has been instrumental in training thousands of professionals and aiding dealerships in processing millions of applications leading to substantial car sales.
 
About Cody Carter
Cody Carter is acknowledged as one of the industry's leading finance experts and the #1 Car Salesman in the World. Known for his exceptional skills in leasing and handling high-credit scores, Cody consistently outperforms many traditional dealership finance managers. His expertise is particularly noted in his ability to navigate complex finance scenarios and cultivate strong relationships with credit unions and banks.
 
 
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
 
 
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, st

In this captivating episode, Sean V. Bradley, creator of the Millionaire Car Salesman group, welcomes back Anthony Castillo, a Millionaire Car Salesman veteran and visionary in the automotive sales industry! The conversation is a deep dive into Anthony's recent experiences and innovative methods that have helped him succeed in the competitive world of car sales!
Throughout the episode, the dialogue focuses on Anthony's key contributions to the Internet Sales 20 Group Conference, where he shared his insights on using AI to streamline dealership operations. He also elaborates on the "Owner's Club," a unique strategy he has devised to build lasting relationships with clients and encourage referrals! Anthony's approach is grounded in personalization, community building, and leveraging technology, particularly artificial intelligence, to amplify his sales effectiveness. His creativity in sales and marketing strategies sets him apart in the automotive industry. Equipped with actionable strategies and a focus on creating an exceptional customer experience, this episode is filled with valuable takeaways!
 
Key Takeaways
Anthony Castillo has innovatively used artificial intelligence within his dealership to enhance communication with clients and improve sales processes.
The "Owner's Club" concept developed by Anthony is a customer appreciation program designed to increase loyalty and backend profit.
Cross-promotional marketing with local businesses can significantly enhance an automotive professional's value proposition to clients.
Anthony demonstrated the power of social media and video content in showcasing the unique benefits provided to his car buyers.
Sales is about the transference of energy; providing a superior value proposition can differentiate one's services from competitors and influence customer decisions.
 
 
About Anthony Castillo
Anthony Castillo, born and raised in Georgia, started in the construction industry, but he made a commitment to his family. Anthony moved across the country to begin his first year as a Sales Consultant moving to Colorado by himself. He motivated himself to get back to his family, and life-changing allowed Anthony to make a better life for his family, and that still drives him to this day.
 
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
 
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level.
Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably!
Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!
 
 
Building a Car Sales Empire: Lessons from a Veteran's Journey Navigating through the intricately competitive world of car salesmanship, innovative tactics

In this thought-provoking episode of the Millionaire Car Salesman podcast, Sean V. Bradley, President of Dealer Synergy, engages in a compelling conversation with Ken Hill from 700 Credit—a platform integral to the financing function at automotive dealerships. The talk delves deep into the nuances of car sales, credit reports, and the evolution of customer financing, especially within the subprime market.
Ken opens up about his extensive background in credit, setting the stage for a rich discussion on the importance of understanding a customer's financing situation early in the sales process. They dissect the traditional pitfalls of special finance, emphasizing empathy and addressing the stigmatization often associated with bad credit customers. The dialogue gravitates toward the game-changing potential of soft credit pulls, which do not affect a customer's credit score—paving the way for a smoother sales experience and establishing better-informed customer relationships.
Don’t miss this informative conversation with Ken Hill, where he shares his personal experience with credit challenges and emphasizes the need for empathy in the industry. Gain valuable insights into the benefits of soft credit pulls and how they can alleviate consumer concerns about impacting their credit score. Learn how to implement soft credit pull technology in your dealership and maximize its potential for better customer relationships and sales success.
 
Key Takeaways
Soft credit pulls do not negatively impact the consumer's credit score and offer a competitive edge by ensuring accurate payment quotes and lender alignment.
Special finance customers require empathetic handling and a focus on approval first, rather than vehicle selection, to ensure a smoother sales process.
Dealerships should not shy away from adopting soft pull technology due to perceived costs, as it aids in effective conversation and reduces friction in the finance office.
Utilization of AI in chat interfaces can significantly enhance the quantity and quality of pre-qualified leads received by a dealership.
Including soft pull capabilities in the dealership's digital retailing experience can drastically improve both customer satisfaction and the efficiency of the sales process.
 
About Ken Hill
With nearly 30 years in the credit industry, Ken Hill brings a wealth of experience and expertise. He began his career when credit checks were required for purchasing cell phones and transitioned into the automotive sector about 20 years ago. This shift allowed him to specialize and develop products tailored to the unique needs of the automotive industry, particularly focusing on compliant solutions.
At 700Credit, Ken manages the business development, sales, and support teams. He is backed by an exceptional team with extensive automotive and industry experience, collectively exceeding 100 years. Ken's leadership and dedication to the industry continue to drive innovation and excellence at 700Credit. He remains passionate and excited about the future, continually striving to enhance and refine credit solutions in the automotive world.
 
About 700Credit
700Credit is the automotive industry’s leading provider of credit reports, compliance solutions, soft pull products, identity & fraud verification, synthetic fraud detection and driver’s license/facial recognition authentication platforms. 700Credit has over 21,000 dealers today in Automotive, RV, Power Sports and Marine. 700Credit is the integration leader with over 200 software partners with direct integrations for easier dealer access. For more information about 700Credit, visit www.700credit.com.
 
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join Th

In this innovative Millionaire Car Salesman episode, host Sean V. Bradley, CSP delves into the world of auto brokers with special guest Cody Carter, literally the #1 Car Salesman in the WOLRD! Drawing from his extensive experience, Cody reveals the secrets behind his remarkable success, having sold over 1,400 cars in a single year! Join us as Cody shares his insider strategies for harnessing the power of auto brokers to amplify sales volume and gross profit!
Learn about the pivotal role of auto brokers, their motivations, and how they generate revenue. Gain practical insights on building strong alliances with brokers, establishing partnerships with broker-friendly banks, and safeguarding against potential fraudulent practices. With Cody's expertise at your disposal, this episode is a game-changer for automotive professionals looking to maximize their sales potential. Tune in now and embark on the path to unparalleled success in the automotive industry!
 
Key Takeaways
Learn to increase car sales volume and gross through the strategic use of auto brokers, going beyond the standard dealership model.
Discover the importance of setting expectations and terms with brokers to ensure professionalism and avoid potential fraud.
Understand the diverse ways to sell cars, with a focus on referrals and prospecting that many salespeople overlook.
Uncover the financial impact of broker deals, revealing how they can equate to substantial monthly earnings.
Gain insights into CRM strategies and customizing relationships with brokers to efficiently manage and grow sales.
 
About Cody Carter
Cody Carter has been in automotive sales for the last 10+ years and has earned himself the title of #1 Salesman in the Nation. He currently is the Internet Sales Manager at Tustin Toyota with his own Toyota webpage, Cody’s Tustin Toyota, and platform, SellLikeCody. Cody took initiative and drove his own personal traffic to his website retracauto.com, his last name spelled backwards, and now is: Cody’s Tustin Toyota. Cody has built his brand, Retrac Auto, and surpassed the rest of the country in car sales! Go to SellLikeCody.com to get access to his exclusive sales training course!
 
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
 
The Millionaire Car Salesman Podcast is Proudly Sponsored By: 
Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level.
Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably!
Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!
 
 
Harnessing Auto Brokers for Car Sales Success: A Guide for Dealerships and Sales Professionals The auto industry is constantly evolving, with innovative strategies emerging to enhance sales performance and customer experience.

In this highly anticipated episode of The Millionaire Car Salesman Podcast, host Sean V. Bradley, CSP sits down with Paul J Daly, the visionary creator behind the Automotive State of the Union Conference! Together, they dive deep into the upcoming conference and its profound significance for industry professionals.
Join Sean and Paul as they unveil the targeted audience for the conference, ranging from seasoned Dealers to GMs, Sales Managers, and Marketing Directors. Delving into the latest trends and innovations, they shed light on the potential benefits of mobile service for modern dealerships, offering invaluable insights for staying ahead of the curve! Throughout the discussion, Sean and Paul underscore the importance of continuous education and strategic networking in the automotive realm. With a focus on fostering collaboration and knowledge exchange, they reveal the conference's unparalleled value in driving professional growth and success!
Featuring a lineup of top-notch speakers and thought leaders, such as: Brian Benstock, Will Guidara - National Bestseller UNREASONABLE HOSPITALITY, and many more!  The Automotive State of the Union (ASOTU) Conference promises to be an immersive and transformative experience for all attendees. Tune in to this episode and discover how you can leverage this exceptional opportunity to elevate your career and thrive in today's dynamic automotive landscape.
 
Key Takeaways
Sean V. Bradley highlights the significance of martial arts in his life and parallels it to the strategic nature of automotive sales and training
Mobile service is discussed as a pioneering strategy, stressing the importance of bringing dealership-level service to the customer's location
The value of investing in personal and professional growth through industry-specific conferences and networking is championed
The importance of understanding and leveraging the connection between sales and service departments in a dealership is articulated
 
About Paul J Daly
Paul J. Daly is a dynamic entrepreneur renowned for his transformative impact on the automotive industry. With a rich history of pioneering ventures, Daly continues to make waves with his latest endeavor, the Automotive State of the Union conference. As the visionary force behind this influential event, Daly brings together industry leaders and professionals to exchange invaluable insights and strategies, shaping the future of auto retail.
Daly's journey to prominence began with a passion for innovative marketing and data-driven approaches. Through his innovative vision and strategic acumen, he has earned widespread recognition as a trailblazer in the automotive sector. With an unwavering commitment to pushing boundaries and challenging norms, Daly has cemented his reputation as a respected authority in the field.
Driven by a relentless pursuit of excellence, Daly's leadership has propelled him to the forefront of the industry, inspiring countless individuals and organizations to embrace innovation and embrace change. As a thought leader, speaker, and influencer, Daly continues to shape the trajectory of automotive retail, leaving an indelible mark on the industry landscape.
 
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
 
The Millionaire Car Salesman Podcast is Proudly Sponsored By: 
Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive

In this riveting episode, two titans of the automotive industry, Sean V. Bradley, President of Dealer Synergy, and LA Williams, the Blind Master, delve into the riveting journey of Glenn Lundy! They uncover the strategic maneuvers and philosophies behind Lundy's record-setting success in growing a Chevy dealership by 800%. The conversation unfolds insights into intentional leadership, team motivation, and innovative dealership management that cuts across traditional boundaries.
Glenn Lundy imparts his unique perspective on effective dealership growth strategies, emphasizing the importance of daily motivational routines, organizational culture shifts, and scalable processes. His enlightening discussion with Sean V. Bradley goes beyond surface-level tactics, digging into the mindset transformations required for massive dealership success. Each recount of the journey brings out the crisp details of the methods that can turn any average dealership around to face a trajectory of exponential growth.
 
🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you OVER 60% OFF! 🏎️✨ 
Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉
 
#IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15
 
Key Takeaways
Dealerships can achieve unprecedented growth by reassessing and transforming their organizational culture and daily routines.
Effective leadership in automotive sales involves celebrating your team's victories, reinforcing positive behavior, and fostering development.
Understanding and theorizing car sales as a function of professional speaking can provide a competitive edge in communicating and persuading customers.
Adapting to market changes, focusing on used car sales, and being proactive rather than reactive are essential strategies for sustained success post-pandemic.
Creating a dedicated vehicle buying center with skilled buyers can drastically improve inventory quality and dealership profitability.
Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=MCS24
 
About Glenn Lundy
Glenn Lundy is known for his transformative impact in the automotive sales industry. As the former General Manager of Dan Cummings Chevrolet & Buick, he led his team to a monumental 800% growth within six years. His expertise doesn't end there; Lundy stands out as a mentor, motivational speaker, and strategist, who empowers dealership managers and owners to exceed their professional goals. His winning strategy dubbed the "800% Club," is encapsulated in a lifestyle revolving around eight pillars that extend beyond work into personal growth domains.
 
 
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today!
Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
 
The Millionaire Car Salesman Podcast is Proudly Sponsored By: 
Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synerg