95 episodes

Workbook Radio is a podcast for professional artists in the commercial advertising industry. From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape. Official podcast of the industry-standard WORKBOOK and Workbook.com.

Workbook Radio Workbook

    • Arts
    • 4.4 • 13 Ratings

Workbook Radio is a podcast for professional artists in the commercial advertising industry. From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape. Official podcast of the industry-standard WORKBOOK and Workbook.com.

    Episode 095- Meet Mari Amor

    Episode 095- Meet Mari Amor

    After a career 13 years in the making, Mari (pronounced Mary) Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps taken for this evolution, and what she’s looking forward to on her journey and the industry as a whole.
    About Mari: Mari (pronounced Mary, spelled with an i) is a people oriented commercial photographer and director of photography with a big heart. While she calls Nashville, Tennessee home, she has told stories for an impressive client list all over the world. Her commercial career has spanned a huge variety of corporate clients and advertising agencies.
    Mari has traveled solo & with production crews throughout the world in some of the globe's most remote locations. Her commercial work for lifestyle brands tells genuine stories with heart. Mari also travels internationally working with NGOs from Iraq to Romania.
    Visit Website
    Visit Instagram
    Visit LinkedIn
     

    • 15 min
    Episode 094- New Year, New Personal Project with Dennis Welsh

    Episode 094- New Year, New Personal Project with Dennis Welsh

    Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work. 
     
    About Dennis:
    Dennis Welsh has been a commercial photographer and director since 1990 working with clients to help share their brand stories through authentic stills and motion. With an emphasis on environmental portraiture, Dennis’ work has earned numerous awards in the industry, but ultimately at the end of the day, it’s the people that he gets to meet and work with that inspire him to tell these stories. 
    He lives in Maine with his wife and three children.
    Dennis Portfolio
    Dennis Website
    Dennis Instagram





     

    • 14 min
    Episode 093- Advertising & Innovation in Atlanta with Dagger CEO Mike Popowski

    Episode 093- Advertising & Innovation in Atlanta with Dagger CEO Mike Popowski

    Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years. 
    On this episode, Mike and I chat about Dagger’s start, what advertising opportunity the city of Atlanta holds, and how innovation is driving Dagger in 2024.
     
    Mike Popowski, CEO | Mike drives Dagger’s vision, culture, and growth. A proven client partner and team leader, Mike has led Dagger from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years. 
     
    He brings over 20 years of digital, social, and brand-building experience with the world’s biggest brands across a variety of industries. He joined Dagger in 2015 from TBWA\Chiat\Day New York, where he led the global repositioning for GSK’s global smoker’s health business, Nicoderm CQ (US). Mike was previously SVP, Client Partner at Moxie (formerly Engauge), where he architected the agency’s first content marketing practices for Cisco Systems, UPS and Wells Fargo. He was an early pioneer of social marketing as a consultant for AARP from 2008 to 2011, and implemented their early digital content practices. 
     
    As a native New Englander, Mike appreciates springtime in Atlanta.
     
    Dagger IG   |   Dagger LinkedIn   |  Dagger Website
     

    • 15 min
    Episode 092- Matt Garbutt talks AI in Advertising

    Episode 092- Matt Garbutt talks AI in Advertising

    Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns.
    On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible threat it presents to the creative community as well as offering resources for others to better familiarize themselves with this evolving medium.
    Check out Matt's piece in The Drum.
    His piece on the state of AI in 2023.
    About Matt (via LinkedIn Bio):
    I'm a creative director at Brave Bison, a digital agency that grows brands and makes them famous through performance and organic channels. With over 20 years of experience in the creative industry, I have a diverse portfolio of skills and achievements across copy, art direction, brand, design, and film.

    I lead a team of talented creatives, designers, producers, and directors, who collaborate with the agency's pillars of performance, social & influencer, commerce, and media network. We deliver effective and innovative digital creative campaigns, UX/UI design, film & video, content, and copy for a range of clients and sectors. Outside of my role, I'm also an AI artist and a crypto enthusiast, with a keen and active interest in the web3, plant-based, and sustainability domains. I'm passionate about exploring the possibilities of AI and blockchain for creative expression and social impact.
    And per podcast, you can reach out to Matt with any AI questions via his Linkedin Profile.

    • 25 min
    Episode 091- TDA_Boulder x Rise Against Suicide

    Episode 091- TDA_Boulder x Rise Against Suicide

    Rise Against Suicide is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment.
     
    Their first awarness campaign launched last week, helmed by board member and ECD/Partner at TDA_Boulder, Jonathan Schoenberg.
     
    On This episode, Jonathan talks to us about Rise, his personal connection to this non profit, and how the campaign came together.
     
    Check out AdAge's latest write up on the campaign.
     

    • 14 min
    Episode 090- Dennis Murphy and My Hand My Cause

    Episode 090- Dennis Murphy and My Hand My Cause

    Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys.
    On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities. 
    View Dennis Murphy's portfolio here.
    Learn more about My Hand My Cause, Inc. here.

    • 12 min

Customer Reviews

4.4 out of 5
13 Ratings

13 Ratings

BmoreBedell ,

Helpful

Good tips and tips insights.

drew_bnntt ,

Little Snippets of Wisdom

Really enjoyed the talk with Andy Anderson. Really interesting to hear working professionals talking about the importance of passion projects and pro bono work. As a young photographer new to the industry, it’s great to hear how other creatives find direction and meaning in their work. Keep me’ coming!

Parisplayer22 ,

Good content, terrible format

This is not a real podcast series but a conversation with commercial photography creatives chopped up and edited into very short podcast episodes. It's a bit thin on content and feels even thinner when chopped up into these mini episodes. Workbook really should have just released the full version of these conversations but it feels like they were trying to spread out this content over several weeks to game the algorithm and pretend like they have a weekly podcast. Good nuggets of info, but tedious to listen in episodic format. Hopefully they feel more confident to release longer format audio in the future even if it means less frequency.

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