150 episodes

We help marketers get better results from their marketing data.

In-Ear Insights from Trust Insights Trust Insights

    • Business
    • 5.0 • 6 Ratings

We help marketers get better results from their marketing data.

    In-Ear Insights: How to Build an AI Strategy

    In-Ear Insights: How to Build an AI Strategy

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to build an AI strategy. Discover why focusing on AI as a strategy is misguided and what you should do instead to achieve meaningful business outcomes. You’ll learn how to identify the actual problems you need to solve and how [...]Read More... from In-Ear Insights: How to Build an AI Strategy

    In-Ear Insights: Prompt Development Life Cycle

    In-Ear Insights: Prompt Development Life Cycle

    In this week’s In-Ear Insights, Katie and Chris discuss how the software development life cycle (SDLC) applies to prompt engineering in generative AI, why the prompt development life cycle (or prompt engineering life cycle) is a good idea, and a real-life application of it. Watch the video here: Can’t see anything? Watch it on YouTube [...]Read More... from In-Ear Insights: Prompt Development Life Cycle

    In-Ear Insights: 4 Power Questions to Ask Generative AI Language Models

    In-Ear Insights: 4 Power Questions to Ask Generative AI Language Models

    In this week’s In-Ear Insights, Katie and Chris review the new Trust Insights PARE Framework and 4 power questions to ask generative AI language models when you’re working with them. These four questions will dramatically improve the performance of generative AI. Get the free download, no strings attached, at: https://www.trustinsights.ai/powerquestions Watch the video here: Can’t [...]Read More... from In-Ear Insights: 4 Power Questions to Ask Generative AI Language Models

    In-Ear Insights: AI, Empathy, and the Future of Work

    In-Ear Insights: AI, Empathy, and the Future of Work

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the potential impact of AI on empathy and society. You’ll learn about the risks when AI creators lack empathy and the importance of compassion in a tech-driven world. Discover how democratizing technology and prioritizing human concerns can combat these risks. Find [...]Read More... from In-Ear Insights: AI, Empathy, and the Future of Work

    In-Ear Insights: Generative AI Limitations in Marketing

    In-Ear Insights: Generative AI Limitations in Marketing

    In this week’s In-Ear Insights, Chris and Katie discuss generative AI limitations in marketing and why focusing on generative AI might not be the answer to your woes. You’ll learn the best ways to analyze your data to find the true cause of the problem and get actionable steps to turn things around. Watch the [...]Read More... from In-Ear Insights: Generative AI Limitations in Marketing

    In-Ear Insights: Predictive Analytics and Reducing Churn

    In-Ear Insights: Predictive Analytics and Reducing Churn

    In this week’s In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Watch the video here: Can’t see anything? Watch it on YouTube here. [...]Read More... from In-Ear Insights: Predictive Analytics and Reducing Churn

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

danielparchment ,

If you’re a marketer, listen to this

Unpacking and understanding the data from your marketing efforts is crucial. This is a great podcast to help you do just that.

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