332 episodes
Thriving Stylist Podcast Britt Seva
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- Business
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4.9 • 2K Ratings
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The beauty industry has changed dramatically in the last 10 years.
The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.
It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry.
When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?
The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.
I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
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The 7 “Icks" Salons Do That Stylists Can’t Stand
It’s no secret that stylist turnover is on the increase, and stylists are looking to work at the very best possible place for themselves. That’s why in this episode, I share the “icks” that stylists say turn them off from salons, in the hopes that it helps you as a salon owner recognize the areas for improvement, as well as the ways in which you can become the true leader that stylists are demanding right now!
Salon Owners, I am so excited to announce that we have an incredible week-long virtual bootcamp experience launching designed to help you create the structure and systems to hire your dream team!
Head to https://thrivingstylist.com/dreamteambootcamp to save your spot and get ready for a game changing bootcamp experience!
Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!
If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this…
Learn more at: https://thrivingstylist.com/podcast/337 -
3 steps to less drama & higher profits for salon owners
My team and I recently had an awareness that we don’t talk about salon leadership and ownership stuff nearly enough on the podcast, so I’m excited to be diving into some leadership coaching with you today!
Reading The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dither, Diana Chapman and Kaley Klemp, shifted my perception on why salons can become drama filled, negativity ridden workplaces and how they get there, and in this episode, I share my thoughts on what I read in this excellent book.
I encourage you to read it too and implement these strategies, and by doing so, the more you can understand your team and make adjustments to be a better leader in the salon (all with less drama and higher profits)!
Salon Owners! Don’t miss these free resources we’ve dropped in the month of May!
The Ultimate Interview Question Guide: The 55 Interview Questions Every Salon Owner Should Be Asking. Click here to download!
The Ultimate Salon Owners’ Reading List: The top 12 books every salon owner should read to improve communication, develop a mega driven team and navigate even the hardest situations with ease. Click here to download!
Salon Assistant Jump Start Guide: 5 Steps To Hiring Your Perfect Salon Assistant. Click here to download!
Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!
If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this…
Learn more at: https://thrivingstylist.com/podcast/336
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How to hire dream team members as a salon owner
Are you a salon owner who is looking to hire your dream team? Things have changed a lot in the industry the last few years when it comes to hiring, and there’s a BIG difference between just having a team and having that dream team you want working with you.
In this episode, I share how we are still very much in a stylists’ market, and it’s the stylists, not the owners, who hold the power. This means that as a salon owner looking to attract top talent, you really have to up your game and approach things differently, which is exactly what I cover on today’s show!
Salon Owners, education is one of the most important parts of your leadership development. That’s why I’m dropping a free resource just for you!
Click to download The Salon Owners’ Reading List! Inside are the top 12 books every salon owner should read to improve communication, develop a mega-driven team, & navigate even the hardest situations with ease.
Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!
If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this…
Learn more at: https://thrivingstylist.com/podcast/335 -
How Meta's New AI Search Feature Will Impact Stylists
You may have heard about or noticed Meta’s new AI search feature, but are you set up for success in this new technology? This is where AI revolutionizes our industry, and it is one of the biggest breakthroughs we’ve had in this industry in the last number of years.
In this episode, I share what I think is happening in our industry with Meta AI, my story of interacting with it so far, and how it is going to completely change the platform and the way we use it!
Make sure to head over to https://thrivingstylist.com/interviewquestions to snag your free PDF, The Ultimate Interview Question Guide - with 55 interview questions every salon owner should be asking!
Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!
If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this…
Learn more at: https://thrivingstylist.com/podcast/334 -
Main Stream Media is Coming Down Hard on Salon Pricing Structures
If you’ve been listening to the podcast, you know we’ve been on a roll with these exposé-style episodes, and I have another good one for you today! Lately, there has been a lot of talk and chatter about salon pricing, and several main stream media articles have been published about the downfalls of hair salons. As professionals, I believe that we need to always be taking the pulse of what consumers are saying, so in this episode, it’s time to open our ears in order to understand what the perception about our industry really is!
Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!
If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this…
Learn more at: https://thrivingstylist.com/podcast/333 -
Commission structures that work today
In the past the structures were super simple, but now things have gotten so much more complicated. That’s why today, I want to talk about the stylist compensation methods that are working in our industry right now.
I’m excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversation about compensation structures and options that are available so that everyone wins.
Learn more at: https://thrivingstylist.com/podcast/332
Customer Reviews
Valuable
Such valuable information Britt gives for free. Love her perspective. Great content for a salon owner and stylist!
I LOVE this podcast.
I absolutely love britts podcast. The education you will learn from her is unmatched in this industry and I am not even a thriver (yet). I am stoked to have found Britt and can almost guarantee you won’t be disappointed in her.
I just listened to episode 334! And I don’t have a question but wanted to share an experience I had as it relates to the episode.
Back in 2020, I worked at a salon and spa for two years. It was the worst place I’ve ever worked at because it was so unhealthy and toxic. Some of the estheticians/stylist were independent booth renters and some were paid hourly. The salon owner pulled us all aside in a meeting and said that for each client the girls got to leave a Google review, the owner would then give them a $10 bonus per client. All the stylists and estheticians had well established relationships with there clients and in return, they were all able to get TONS of reviews on the businesses google page. With tons of reviews coming in, I think Google almost flagged the business to investigate it. the owner let everyone know that they had to stop leaving reviews because it was too much too fast. The owner said she would get back with stylist whenever
Google was finished with their “investigation”. After some time, one of the girls asked her about it and she brushed it off saying it “didn’t work out and she was sorry but she will still give an extra $20 to everyone for their help (instead of the $10/google review). Through all of that, the tons of good reviews stayed up, and all but 1 of the estheticians/stylists still work there. She had and still does have, a revolving door of employees.
The business owner would also often say to clients “I’ll give you 40% off your next service if you leave me a good google review” It makes me wonder what other salons have pulled this move? I’ve lost faith in business reviews because of this. And I also wonder that if this is something a lot of salons are asking from clients, won’t consumers catch on that online reviews will start to almost lack credibility?
Meta AI Bing Google
Long time listener, very informative podcast.
Listening to your most recent episode on AI. When I use the search feature, my results are from google, not bing. Why do you think this is?