The Product Boss Podcast

Jacqueline Snyder
  • 4.8 (866)
  • MARKETING
  • UPDATED WEEKLY
The Product Boss Podcast

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

  1. 11H AGO

    673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session

    Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on what sells best while keeping her customers engaged. We dive into how narrowing her product offerings, creating an experience for her audience, and leveraging social media can help her scale more effectively. One of the biggest shifts we discuss is the power of selling transformation rather than just a product. Customers don’t just buy journals—they buy the promise of clarity, goal-setting, and personal growth. By positioning her products as tools for transformation and using content marketing to educate and inspire, Connie can build deeper connections and increase sales. Plus, we cover why repeat customers are the secret to a thriving business and how small, consistent engagement can create a loyal community. If you’ve ever felt like you’re selling things instead of solutions, this episode will help you rethink your approach. Whether you’re looking to simplify your marketing, boost customer retention, or find clarity in your brand strategy, you’ll walk away with actionable steps to take your business to the next level. Resources: Learn more about Contoura Collective here!Follow Connie on Instagram by clicking here.Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here. Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order!  Click here to shop now!

    45 min

  2. 3D AGO

    672. Everyone Has a Million-Dollar Idea—Why Most People Let Theirs Die

    Welcome back, Product Bosses! Have you ever had a million-dollar idea but never acted on it? You’re not alone. In this episode, I dive into why so many brilliant ideas never make it past the “what if” stage and how fear, self-doubt, and waiting for the perfect moment keep entrepreneurs stuck. But here’s the truth—success comes from action, not overthinking. If you’ve been sitting on an idea, wondering if now is the right time, this episode will give you the push you need to get started. We talk about the mindset shifts that separate those who bring their ideas to life from those who let them fade away. Instead of letting fear hold you back, what if you reframed it as curiosity? What if you explored what’s possible instead of focusing on what could go wrong? I also break down why people buy—hint: it’s not just about what a product does but how it makes them feel. Understanding this will help you position your product in a way that attracts the right customers and turns your idea into a profitable business. If you’ve been waiting for the “perfect” moment, this is your sign to stop waiting and start doing. The world needs your ideas, and success is built one step at a time. Tune in to hear how you can take the first step today toward making your idea a reality! Resources: Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here. Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order!  Click here to shop now!

    19 min

  3. MAR 6

    671. "I sell well in-person, but I struggle to convert online visitors into buyers- help!" | Coaching Session

    Welcome back, Product Bosses! If you've ever wondered why people visit your website but don’t click buy, you're not alone. In this episode, I coach Lindsey, a jewelry designer who has no trouble selling in-person but struggles to convert online visitors into paying customers. We dive into what makes an online brand stand out, how to create an experience that draws people in, and why an emotional connection is the key to getting customers to say yes. One of the biggest challenges product-based business owners face is competing in a crowded online space. Together, Lindsey and I break down how brand positioning can make all the difference—because when customers feel something about your brand, they’re far more likely to buy. We also explore wholesale as a way to create consistent revenue, and I share how strategic outreach can open up new opportunities that lead to long-term growth. If you're struggling to turn online traffic into actual sales, this episode is packed with actionable insights you can implement right away. Listen in to learn how to refine your brand, connect with your ideal customers, and create a business that not only attracts visitors but converts them into loyal buyers. Resources: Follow Lindsey’s journey on Instagram hereCheck out Lindsey’s website hereWhat if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here. Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order!  Click here to shop now!

    47 min

  4. MAR 3

    670. The Power of Uncertainty: Why Now is the Time to Take the Leap

    Welcome back, Product Bosses! If you’ve ever felt stuck waiting for the “right time” to take action, this episode is for you. I’m diving into the reality of uncertainty—how it’s always present and why it doesn’t have to hold you back. Instead of seeing uncertainty as a roadblock, what if it’s actually the push you need to take control of your future? The truth is, stability is an illusion, and the longer we wait for things to feel safe, the more opportunities we miss. In this episode, I break down why uncertainty can actually be a powerful motivator. Many successful entrepreneurs didn’t start when everything was perfect—they took action despite the unknowns. When you shift your mindset and see change as an opportunity instead of a threat, you unlock a whole new level of potential. Whether it’s launching a new product, scaling your business, or finally taking that big leap, now is always the best time to start. If you’ve been holding back, waiting for a sign, consider this episode your sign. Taking control of your future doesn’t mean waiting for the right circumstances—it means creating them. Tune in as we talk about embracing uncertainty, building security through entrepreneurship, and stepping into action with confidence. Resources: Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here. Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order!  Click here to shop now!

    23 min

  5. FEB 27

    669. "I want to grow and expand my wholesale business- help!" | Coaching Session

    Welcome back, Product Bosses! In this episode, I sit down with Elizabeth from Brighton House Decor as she navigates a major shift in her business—moving from event decor to watercolor illustrated products. Change can be exciting, but it also comes with challenges, especially when it comes to pricing, sales strategies, and growing wholesale accounts. We dive deep into what it takes to expand her wholesale business, adjust pricing for better profitability, and craft offers that actually convert. One of the biggest takeaways from this session? Sometimes, lowering prices can lead to more sales. It’s all about striking the right balance between profit margins and demand. We also talk about why outreach to retailers is a non-negotiable when scaling wholesale and how tracking repeat customers can unlock new revenue opportunities. When done right, sales offers aren’t just about clearing inventory—they’re about solving customer problems in a way that feels effortless. If you’ve been feeling scattered in your business or unsure where to focus next, this episode will give you clarity. Remember, success isn’t about doing everything—it’s about doing the right things. And most importantly, believing in yourself and your business is what truly makes the difference. Tune in now for practical insights you can apply right away! Resources: Learn more about Brighton House Decor here!Follow Brighton House Decor on Instagram here!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here. Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order!  Click here to shop now!

    42 min

  6. FEB 24

    668. Juggling Business and Life? Here’s How to Make It Work for You

    Welcome back, Product Bosses! We’ve all heard the advice about finding balance between life and work, but what if balance isn’t the goal? In this episode, I dive into the concept of the Blended Life—a new way of thinking that helps entrepreneurs, especially women, integrate their personal and professional lives without constantly feeling pulled in different directions. Instead of striving for perfect balance, we explore how to create flow, simplify priorities, and set boundaries that actually work. In today’s episode, I discuss the seven guiding principles that help navigate life and business with more ease, from embracing the natural rhythm of your energy to removing unnecessary complexity and focusing on what truly matters. We talk about how seasons of life change, why support systems are crucial, and how aligning with your values leads to better decisions. Most importantly, we touch on why joy is a key ingredient in building a business and a life that feels fulfilling—not just busy. If you’ve been feeling overwhelmed by the constant juggle, this episode will give you a fresh perspective on how to blend your responsibilities in a way that works for you. What works for one entrepreneur won’t always work for another, and that’s okay! That’s also why I created the Product Boss Academy, a space where business owners can find support, resources, and a community that understands the journey. Tune in now to learn how to create a life and business that thrive together! Resources: Discover more about The Product Boss Academy by clicking here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here. Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order!  Click here to shop now!

    20 min

  7. FEB 20

    667. "I want to build better connections with my ideal customers, how do I do that?" | Coaching Session

    Welcome back, Product Bosses! If you’ve ever felt like you’re throwing everything at the wall to attract customers but aren’t seeing the sales you want, you’re not alone. In this episode, I coach Kendra from KB Naturals on how to build stronger connections with her ideal customers and turn engagement into real growth. She’s already seeing success through Instagram and referrals, but we dig into how email marketing, optimizing her sales strategies, and refining her customer journey can take her business to the next level. Understanding the customer journey is key to unlocking more sales. It’s not just about reaching new people—it’s about nurturing the ones you already have. We talk about how setting order minimums can boost average order value, why referral programs are a game-changer for customer acquisition, and how engaging with current customers often leads to better results than constantly chasing new ones. Sales shouldn’t feel like a guessing game, and when you have a clear strategy, you can start seeing consistent revenue. If you’re ready to optimize what’s already working and create a business that grows with intention, this episode is packed with actionable insights. I also share why every business, no matter its size, can succeed by following proven strategies. Tune in now to learn how to connect with your customers, refine your sales process, and build a thriving product-based business! Resources: Follow Kendra and KB Naturals on Instagram here!Check out KB Naturals here!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here. Connect: Website: theproductboss.comInstagram: @theproductboss

    47 min

  8. FEB 17

    666. Why Growing a Product Business in 2025 Is Harder—And How to Make It Easier

    Welcome back, Product Bosses! If you’ve been trying to grow your product business on your own, struggling with trial and error, and feeling stuck, I see you. The truth is, most product-based business owners spend years trying to figure things out, wasting time and energy when they don’t have to. In this episode, I’m sharing why diversifying your sales channels is essential and how having a structured system—one that actually works—can help you create predictable revenue without the overwhelm. Time is the one resource we can’t get back, but money? That can continually be made! Instead of spinning your wheels and guessing what might work, I’ll walk you through how a step-by-step system can simplify growth, optimize your sales strategies, and help you build a business that supports you. Your email list and website aren’t just tools—they’re assets that can bring in sales again and again when used the right way. If you’re ready to stop struggling and start seeing real results, I’m introducing Multi-Stream Machine 2.0, my updated coaching program designed to help you create a strong, diversified sales strategy. With live group coaching, expert support, and a proven system, you’ll learn how to generate revenue in your product business quickly and sustainably. Tune in now and start making your business work for you! Resources: It’s happening!! My signature program, Multi-$tream Machine is BACK and better than ever! Doors are NOW OPEN for a limited time!! If you’re ready to focus, fix, and multiply your sales revenue in your product-based business, then you’re going to want in. Click here to join! Connect: Website: theproductboss.comInstagram: @theproductboss

    23 min
See All (686)

4.8
out of 5
866 Ratings

About

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

Information

  • Creator
    Jacqueline Snyder
  • Years Active
    2018 - 2025
  • Episodes
    686
  • Rating
    Clean
  • Copyright
    © 245524
  • Show Website
    The Product Boss Podcast

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