Beth Azor - Retail Leasing for Rockstars Beth Azor

In this episode discussing the lessons from Beth Azor's book, she explores strategies for handling rejections from national retailers.

This chapter provides insights into the importance of persistence and adaptability in retail leasing. Beth revisits her earlier advice on the timing of follow-ups with national chains, emphasizing the value of staying informed about market changes that could affect a retailer's decision.

She shares a personal anecdote illustrating the importance of understanding a retailer's specific concerns about a property, despite its apparent advantages.

This story not only underscores the unpredictability of leasing negotiations but also the potential for learning and growth from each interaction. Beth concludes with a reminder of the importance of direct communication, monitoring market dynamics, and maintaining a proactive approach to leasing.

Join us for an enlightening discussion on navigating the challenges of retail leasing and the keys to success in the dynamic world of retail.

How do you submit to the national?

In today's podcast, Beth discusses the process of submitting proposals to national retailers, navigating whether to contact the retailer directly or go through their brokers.

The essential point is to communicate effectively. The goal is to connect and convey your proposal accurately, enhancing your chances of success.She reveals whether it's better to reach out directly to the retailer, the broker, or maybe even both.

Pulling from her own stories and a bunch of smart tips, Beth highlights how knowing the right people and how to talk to them can really make a difference. She's all about getting your proposals out there the right way, using relationships to your advantage, and just going for it.

Beth's advice is like a roadmap for anyone trying to get their foot in the door with big retail leases, making sure you know how to catch the retailer's attention and what to do once you have it.

Check it out for some solid advice on upping your leasing game and making those big deals happen.

In today's episode, Beth delves into Chapter 67 of her book, where she dishes out invaluable advice on personalizing your marketing pitches, especially when dealing with national retailers. She emphasizes the importance of tailoring your approach to match the specific needs and preferences of each potential tenant. From understanding demographic requirements to avoiding embarrassing mishaps like sending the wrong information, Beth leaves no stone unturned.

Through real-life anecdotes and practical tips, Beth illustrates why customization is key to catching the attention of national retailers and ensuring they take you seriously. She highlights the importance of providing detailed information upfront, including CAD files and precise location details, to streamline the decision-making process for busy real estate managers.

But Beth doesn't stop there. She challenges listeners to rethink their approach to pitching, debunking the myth that customization equals extra work. With her trademark humor and no-nonsense attitude, Beth encourages leasing agents to invest the time and effort into crafting personalized packages, citing the impressive returns in terms of faster responses and increased deal closures.

So, if you're ready to supercharge your leasing game and unlock the secrets to success in the retail world, tune in to Beth Azor's podcast. Whether you're a seasoned pro or just starting out, there's always something new to learn from the queen of leasing herself.

Welcome to the Retail Leasing Podcast with your host, Beth Azor, the industry's leasing Rockstar!

In this 51st Episode, Chapter 66 "Getting an Appointment with a National at a Big Conference", Beth Azor focuses on the essential strategies for securing meetings with national retailers at leading industry conferences such as ICSC or Retail Live.

She emphasizes that meticulous preparation is the key to success in these endeavors.Beth guides listeners through identifying an ideal list of national retailers, highlighting the importance of ensuring a property meets their specific needs—even if it initially appears to be a long shot.

Additionally, she shares the strategic advantage of using social media to uncover personal connections that can elevate a pitch from forgettable to memorable. Discovering common experiences, such as attending the same university or sharing a love for pets, can leave a lasting impression.

Whether the goal is to engage with major names like Chipotle or to stand out through thorough research, Beth provides valuable insights to transform potential contacts into confirmed meetings. She invites her audience to enhance their networking abilities and embark on a journey to refine their approach to securing meetings at conferences. 

This 50th episode of the Retail Leasing Podcast, based on Chapter 65 of "The Retail Leasing Playbook," focuses on a straightforward yet powerful approach for leasing agents targeting national retailers. "Nothing Warms Up a Cold Call Like a Map" offers a practical strategy to increase the response rate from national retailers. Beth Azor shares insights on how to make your outreach stand out. Instead of sending generic email blasts, she suggests customizing your communication and including a map that highlights your property's location, nearby competitors, and relevant traffic counts.

Beth explains the importance of specifying the property's location in the email subject and attaching detailed maps to show potential gaps the retailer could fill. Additionally, she talks about using data analytics tools to provide traffic and demographic insights, making your proposal even more compelling.

The episode also features an email example from a Dollar Tree real estate manager, outlining what national retailers look for in site submissions. This guidance can help leasing agents tailor their approaches to meet the preferences of retail chains effectively.

Beth concludes by sharing her success rates with this method, encouraging listeners with practical advice for enhancing their leasing strategies. Listen in for valuable tips on making your property more appealing to national retailers.

The countdown is on! We are less than 32 days away from the 4th Annual Women's Real Estate Investment Summit, March 14-15 in Dania Beach, FL.

We have a very limited number of tickets left – only 30! This is your chance to be among an exceptional group of women dedicated to investing and expanding their family's wealth.

What's in store for you at this summit?

Prepare to be inspired by phenomenal speakers, engage in insightful breakout sessions, and if you're one of the lucky ones to have snagged a VIP Plus ticket, you get to be part of an exclusive bus tour. This isn't just any tour; it's a journey through success stories. We'll visit three of my properties and three multifamily assets in Miami owned by the remarkable Natasha Falconi.

Can't wait to see you there in less than 45 days. Your investment journey is about to take you new places with this community of empowering and like-minded women!

Grab a ticket here: https://www.azoracademy.com/women-s-real-estate-investment-summit-2024