The Business Of Strength Podcast Business Of Strength
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See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
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EP 155: Ignite your gym's cash flow with Mike Lisi
On this episode of the Business of Strength Dan Goodman interviews Mike Lisi who is the founder of IGNITE Entrepreneurs. Mike’s ability to leverage client retention management, lead flow and automation has enabled him to grow and establish a multitude of profitable businesses!
Two of these businesses are successful gyms in Long Island, New York. Mike’s wealth of knowledge running gyms has transferred exceptionally well in helping other gym owners automate their gym businesses.
Talking points for the conversation:
Mike brings us up to speed on why he started a marketing agency in the first place. How his product goes against the expectations of typical agency businesses.
“An offer is only as good as its fulfillment.”
His first sticking point as a business owner and how it influenced his entrepreneurial journey.
When he gets started with a new business utilizing IGNITE services, one “party” trick that really sets fire to their cash flow.
What he is doing with IGNITE to help ensure his gym clients not only sustain but grow in what some are calling a “GymCession.”
Mike’s big goal and what he is looking to accomplish with the agency in the next 5 years.
Get in touch with Mike:
50% off your first month with IGNITE: http://Bos.ignite-entrepreneurs.com
Instagram: @mike_lisi_jr -
EP 154: The Future of Fitness Recap (with Adam Menner)
RECAP of Adam Menner on the Future of Fitness Podcast:
"Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership.
From his humble beginnings as an intern at DeFranco's Training
Systems to becoming a partner in multiple successful gym locations across the Northeast, Adam's journey is a testament to the power of dedication and growth.
Discover how Adam has mastered the art of managing smaller, efficient gym locations, with a strong focus on core service offerings like small group personal training. He shares invaluable insights into the role of technology in streamlining operations and enhancing business growth. Learn about the significance of consistent quality control, effective recruiting, and providing meaningful career opportunities in the fitness industry.
Adam also explores the importance of complementarity in fitness modalities, targeting the right client demographics, and delivering a holistic client experience. Throughout the episode, he emphasizes the value of humble beginnings and continual learning."
Check out Future of Fitness Podcast: https://futureoffitness.co/ -
EP 153: The VH Business Mentor - Vince Gabriele
On this episode of the Business of Strength Dan Goodman interviews longtime trusted business advisor for VH, Vince Gabriele.
Talking points from the conversation:
How adversity and nearly quitting the industry altogether led Vince to his biggest business breakthroughs.
Why the number 1 chokehold of a business is the Psychology of the owner.
The number 1 way to break free from a business owning your day and life.
How a coach can help you realize your maximum potential.
What it is Vince wants to accomplish in the next 10 years.
Industry predictions for the next 5 years in fitness.
Get in touch with Vince:
Website: https://vincegabriele.com/
Instagram: @vgabriele71 -
EP 152: Devin Gage - Opening 100 gyms in 10 years requires a GIANT SET and some SAVVY BUSINESS
What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the Business of Strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We will give you THE LOCK-DOWN Gym marketing Blueprint. How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.
In this episode I’m chatting with my brother Devin Gage. Devin has been a friend for years and had a super successful gym. One day he decided to scale…and scale big. Now he’s on track to open 100 gyms across the country.
…and I KNOW he’ll do it!
Some topics include…
What needs to happen in gym #1 in order to scale
The mindset required for scale
The “Ideal” model
How he’s changing the game and offering real careers
His hiring process
His launch process
Kaizen Mentality
The Little Gym Big Heart Podcast
A LIFE offer to his team
MORE MORE MORE!
The best place to check Devin out is his Instagram @littlegym_bigheart
littlegym_bigheart
www.youtube.com/@LittleGymBigHeart
Let’s get it dialed in! This is the Business of Strength
Coach Joe -
EP 151: Joe Hashey… How to build, automate, and sell your gym…So You can do cool Stuff!
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We will give you THE LOCK-DOWN Gym marketing Blueprint. How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.
In this episode I’m chatting with super businessman and one of the most interesting men I've ever met Joe Hashey.
Joe has always seemed to be one step ahead of the curve when it comes to running his business. When the industry zigged he zagged… He created a super profitable brand, scaled it and moved to Colorado where he ran the gym remote for about 4 years and recently sold it to a long-time employee.
Joe is also one BAD ASS Mother F-er who LOVES doing hard stuff like hiking 100 miles, or egging on friends to do a little easy hike called the manitou incline!
Some topics include…
How he went from schoolteacher to gym owner
Scaling your business and your team
The idea of “constant gentile pressure”
How doing hard physical things translates to better business
What’s worked What’s not
How he ran his gym from 1800 miles away
How customer service and community relations became his thing
His NO COST marketing tactics
How to run lean
Finding Joe Hashey 2.0 in the mountains of Colorado.
The best place to check Joe out is his Instagram @jhashey1 or his Family Strong Co @officialstrongfamilyco
Let’s get it dialed in!
Coach Joe -
EP 150: Super Hero Customer Service with Hank Ebeling
On this episode of the Business of Strength Podcast Dan Goodman is joined by Hank Ebeling. Hank is a customer service specialist who is a published author, speaker, and owner of two H4Training gyms just outside of Chicago.
Hank breaks down how working at a fancy hotel in Vegas put him on the path towards providing exceptional service.
How he differentiated himself at a big box gym that eventually led him to owning and operating two of his own gyms.
The surprise and delight effect for small businesses and how it improves client retention.
He breaks down a messaging sequence that any coach can accommodate in order to better connect with their customers.
Lastly he finishes with advice on where he sees the industry going in the next five years and where people need to remain focused in order to not only sustain but thrive in the fitness industry!
Get in Touch with Hank Ebeling Below:
Links:
Instagram
LinkedIn
Crushing the Competition with Service book
Superhero Service, Super Profits Course
Customer Reviews
Amazing resource
Cannot recommend this podcast enough for coaches and business owners. So much value, definite must listen!
I appreciate the variety of the content
You can always take away a few valuable nuggets from each episode. I appreciate the variety of the content.
Fitness Business Gold
If you're into fitness... and you're into business... tune in. They just interviewed my buddy Brian Sanders and were able to drop absolute BOMBS! It's so cool to see them breaking free from 50 years of misconceptions.
-Corey