289 episodes

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

Luxury Listing Specialist - Dominate High End Listings In Any Market Michael LaFido

    • Business
    • 4.8 • 53 Ratings

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

    Announcing the Secrets of Top Luxury Agents Book!

    Announcing the Secrets of Top Luxury Agents Book!

    We are thrilled to share some exciting news with you! The highly anticipated book, Secrets of Top Luxury Agents, has been officially released and is now available for purchase. This collaborative effort features insights and experiences from 26 contributors within the luxury real estate industry, including well-known names and industry leaders. Michael and the co-authors did an excellent job.In this book, you'll find valuable tips for both home buyers and sellers, shared by experts who have achieved notable success in luxury real estate. Whether you're a real estate agent looking to elevate your game or a consumer interested in the luxury property market, this book offers a wealth of knowledge to help you navigate the industry with confidence. Secrets of Top Luxury Agents is now available on Amazon and other online stores in both Kindle and paperback formats.Today, Michael tells us all about the book, and towards the end, two of the co-authors join him to discuss their experience being part of the project. Listen to learn more about the book.
     
    High-Level Overview Details In This Book:13+ Brokerages RepresentedDiversity Of Male/Female RepresentedThe 4 Major Affinity Groups Represented (AREAA, NAREB, NAHREP, LGBTQ Alliance)Each co-author answered 7 questions for Realtors and 2 bonus questions for home sellers and buyers.200+ Tips For Home Sellers Are Included In The Book100+ Tips For Home Buyers Are Included In The Book
     
    “The key to success in luxury real estate is to continuously provide value, stay knowledgeable, and always put the client’s needs first.” - Michael LaFido
     3 Things You'll Learn
    - Who the co-authors of the book Secrets of Top Luxury Agents are.- The rising stars featured in Michael’s book.- Why you need to read the book as soon as possible – it's a gold mine of information!Learn more about Michael's book:website: https://secretsoftopluxuryagents.com/Amazon: https://tinyurl.com/4a3vbykj

    • 34 min
    Auctioning Elegance: Where Unique Homes Meet Their Match

    Auctioning Elegance: Where Unique Homes Meet Their Match

    When you’re helping a client sell a luxury home, do you consider auctions? Recently, I was lucky enough to attend a prestigious luxury home auction event in New York, and it opened my eyes to the benefits of luxury auctions. Whether it's a multimillion-dollar estate in the Hamptons or a unique architectural marvel in Naperville, auctions are unlocking doors to unparalleled opportunities. Watch my latest video now to learn some of the hidden benefits of luxury auctions and how you can use them to drive traffic for your clients.
     
    Connect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist

    • 3 min
    Exploring AREAA: Why Realtors Should Join with Hope Atuel

    Exploring AREAA: Why Realtors Should Join with Hope Atuel

    Happy Asian Pacific American Month! In this episode, we dive deep into the critical issue of housing affordability, particularly in high-priced markets, and discuss why agents should join AREAA. My guest, Hope Atuel, the executive director of the Asian Real Estate Association for Real Estate Agents (AREAA), sheds light on the challenges faced by the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities in the housing market.Hope emphasizes the importance of organizations like AREAA in advocating for equality in housing and homeownership opportunities. She provides insights into the role of AREAA in addressing discrimination issues and affordability barriers, especially in high-priced markets on the coasts.We also explore the organization's evolution and the benefits it offers to real estate agents, team leaders, and broker-owners. From networking opportunities to educational resources, AREAA is dedicated to supporting its members and making a meaningful impact in the real estate industry.
    "Access to a home is a fundamental human right, empowering individuals to choose where they reside." -Hope Atuel

    Three Things You’ll Learn from This Episode
    - The benefits of joining AREAA as a Realtor- How organizations like AREAA are working to accommodate underwriting guidelines for immigrants and multicultural communities, ensuring equal access to homeownership opportunities.- Hope discusses her role in AREAA as an executive director.
     
    Connect with Hope Atuel:LinkedIn:  https://www.linkedin.com/in/hope-atuel-917798/AREAA website: https://areaa.org/Connect with Michael LaFido: YouTube:@MarketingLuxuryGroupTikTok:@LuxurySpecialistInstagram:@LuxuryListingSpecialist

    • 37 min
    Should You Consider Selling at a Luxury Home Auction?

    Should You Consider Selling at a Luxury Home Auction?

    What is a luxury home auction and when should your seller consider it? I recently attended a few luxury auctions, and they were great; however, they aren’t for everyone. Today, I’m breaking down why you might want to use an auction and sharing three circumstances when I think an auction house makes sense. First, if your seller wants certainty or they need to see fast…this is a good option. Listen to learn more. 
     

    • 3 min
    Catapulting Into Upper Price Points: Strategies for Increasing Your Average Sale Price with Kacie Anderson

    Catapulting Into Upper Price Points: Strategies for Increasing Your Average Sale Price with Kacie Anderson

    In this episode, Kacie Anderson and I delve into the transformational effect of their high-value listing appointment one year later. We discuss the challenges, strategies, and successes that ultimately led to an impressive $5.7 million sale and the breaking of a neighborhood record by Kacie. Our conversations shed light on the crucial role of confidence, determination, and support systems in the real estate industry.
    During our discussion, we emphasized the importance of surrounding oneself with successful people and gaining inspiration from their experiences. Kacie also shares the benefits of incorporating both traditional and modern marketing techniques. Listen and learn.
     
    “My age doesn't define me. It's all about your work ethic and just showing up, being presentable, and knowing your facts.” - Kacie Andreson
     
    ;
    3 Takeaways from This Episode
    - Leveraging Your Network: Discover how a strong network can elevate your real estate game.
    - Confidence Building Techniques: Learn actionable strategies to build confidence and rapport with sellers.
    - Marketing Fusion: Explore the synergies between traditional and modern marketing approaches for optimal results.
    Connect with Kacie Anderson:Instagram: https://www.instagram.com/kacieandersonofficial/?hl=enConnect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist
     

    • 35 min
    Unlock Hidden Gems: The Power of Off-Market Properties

    Unlock Hidden Gems: The Power of Off-Market Properties

    Are you ready to tap into whole new markets? Our latest video unveils the secrets to attracting buyers for off-market properties, offering a more exclusive route to sale. Learn from real-life success stories how to make your property an irresistible hidden gem. We'll guide you through leveraging your off-market listing to draw in the most serious buyers, ensuring a smoother, more discreet sale process.
     
    Connect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist

    • 3 min

Customer Reviews

4.8 out of 5
53 Ratings

53 Ratings

Llvhksh ,

Great Information

Thank you for providing valuable insights to the luxury market!

XMatteson ,

How to Get cancelled and Expired Listings in any Markey

Thank you, Michael LaFido and Dustin Fox. Been listening to your luxury listing specialist podcast last year from episode number one up until now. A good friend of mine that works for another brokerage told me about this particular episode with Dustin a couple days ago. Being that I’ve been targeting luxury expired, this was an episode I really wanted to listen in on. I’ve already put in a purchase for Dustin’s book yesterday and was happy to stumble across his episode with you. What great content. Looking forward to getting his book and I really got a lot from this episode, as well as many other episodes.

X Matteson // Denver

DuFox ,

The Prescription to Level Up

I found Michael’s podcast six years ago and it was instrumental in changing my mindset and helped me immensely in acquiring and marketing new luxury listings. Highly recommend to any agent who is looking to increase their average sold price, make a lot more money, and have clients singing your praises.

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