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Hosts Chris Boyer and Reed Smith delve into the concept of shared governance, exploring its definition and application across different fields. They discuss how shared governance empowers nurses in healthcare by involving them in decision-making to enhance patient care and job satisfaction, and how it functions in higher education by balancing diverse perspectives to improve institutional operations. The episode also features an interview with Sam Seering and Nithin Sathyamoorthy from Epic, who share insights on the role of shared governance in enabling marketing and technology decisions within healthcare systems.
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Corporate Governance 

EpicShare story on Austin Regional Clinic

EpicShare 

Sam Seering on LinkedIn

Nithin Sathyamoorthy on LinkedIn


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Despite the abrupt disruption in the retail telemedicine industry, the role of telehealth is still strong in our industry. In this episode, hosts Chris Boyer and Reed Smith discuss the state of the state of virtual care in 2024. From the repositioning of telehealth away from episodic care, to how state and federal legislation is advancing to support the wide-spread adoption of telemedicine, they share their perspective on how this important technology could be a significant digital health technology to help address the challenges of rural healthcare across the U.S.
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How the virtual care market is shaking out in 2024 as Walmart, Optum exit the telehealth business 

No, Telehealth Isn't Dead—but It Has Some Adjusting to Do

50-State Survey of Telehealth Insurance Laws

Ways and Means passes bill to preserve telehealth, hospital at home


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In the second of a two episode arc on innovation and disruption, hosts Chris Boyer and Reed Smith discuss how consumerism is driving changes in the healthcare industry and how Big Tech to retail healthcare entities are changing the landscape. Then, Danny Fell, Senior Vice President of Healthcare at BVK, joins the show to share his perspective on disruption and the trends shaping our industry. 
Mentions from the show: 


Why Walmart’s exit from healthcare is a wake-up call to provider 

Special Report: How Health Care Disruptors will Transform the Field in 2024

BIG TECH IN HEALTHCARE: Here’s who wins and loses as Alphabet, Amazon, Apple, and Microsoft target niche sectors of healthcare

Retail giants can’t figure out health care

Danny Fell on LinkedIn 

BVK.com


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In the last ten years, we have seen a rise of consumerism being at the heart of most digital strategies. In this episode, hosts Reed Smith and Chris Boyer review the “who,” “what,” and “how” of innovation and in health systems and reflect on how consumerism has changed the landscape over the last decade, illustrating ways that consumerism can drive innovation for our industry. This is part one of a special two part episode on the ways in which consumerism is driving change to hospitals and health systems. 
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What is innovation? 

Consumerism has reshaped healthcare—just not how it was expected to


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For health systems, it’s important to leverage all tools in the digital marketing toolkit to support digital patient experience efforts. In this episode, hosts Chris Boyer and Reed Smith discuss the role digital advertising plays in supporting online experiences and share ways to leverage UX/Ui to optimize advertising efforts. They are joined by Jeremy Mittler of Veeva who share how to develop a privacy-first advertising segmentation strategy. 
Mentions from the show: 

Digital Customer Experience: A Marketing Game Changer

The Art of Patient-Targeted Advertising in Healthcare

The Role of UI/UX in Advertising: Creating User-Centric Ad Campaigns

Jeremy Mittler on LinkedIn

Veeva.com


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Recorded live from the Expo hall at the 29th annual Healthcare Marketing & Physician Strategies Summit, hosts Reed Smith and Chris Boyer are joined by Kristen Wevers and David Perry, and share some of the key themes and ideas being discussed at the conference. From leadership resiliency, having a seat at the strategy table, to adapting to disruption, the four panelists discuss relevant topics top of mind to healthcare marketing and communication leaders across the industry. 
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Kristen Wevers on LinkedIn

David Perry on LinkedIn

Reed Smith on LinkedIn

Chris Boyer on LinkedIn

The Forum for Healthcare Strategists


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