The CUSP Show Columbia Sports Management

Joe and Tom welcome Yussuf Khan, CEO and Founder of the Khante Group and First and Pen. Yussuf speaks about his career, specifically, starting at ESPN and taking more of an entrepreneurial path later on. Khan further explains the importance of learning sales after transitioning from a banking background and the basic DNA of sales. He then speaks about First and Pen and brings back original storytelling. Yussuf speaks about HBCUs and their media coverage. He also speaks about the people who contribute to his company, what these professors write about and the Get in the Game Conference. Yussuf also talks about the importance of sports education for HBCUs. He also dives into the importance of political, social stories in sports and why it can be positive. Lastly, he speaks about the pros and cons of teaching. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Mike Schretter’25​​ managing social media efforts. 




 

Links:
https://firstandpen.com/https://getinthegameconference.net/GITG/Home.aspxhttps://www.linkedin.com/in/yussuf-khan-3996233/

Joe and Scott welcome Mason Gordon, Co-Founder of Slam Ball. Mason goes through his career development to end up at Slam Ball. He talks about how he chose to present the league to build its popularity, and reinvent himself as a storyteller for people to invest in him and his team. He speaks about what he learned from season one of Slam Ball. Mason also speaks about how they manage health and safety. Finally, he discusses how to get women involved in the league as it grows. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts



 

Links:

https://slamballleague.com/our-team/

 

Joe and Tom welcome Stephanie Marciano, Head of Sports and Entertainment at Ally. Stephanie Marciano speaks to the success and frenzy of women’s sports and goes into her successful career to get to Ally. She speaks to growing the brand of Ally and the athletes she partners with, including her thoughts about NIL. Stephanie also speaks to social media’s impact and how it helps Ally become more inclusive. Lastly, she talks about the global market for Ally and the importance of investing in women's sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts.




 

Links:
https://www.linkedin.com/in/stephanie-marciano-3b757b37/https://www.ally.com/go/watch-to-change/

Joe and Tom welcome Todd Ehrlich, Founder and President of T-Line TV, 5-time Emmy Award Winning and Author of the Book, The 20 Greatest Moments in New York Sports History. Todd speaks to the concepts of debate being the inspiration of his new book and his desire to expand the book into the media sphere. He expands on the process of writing and his career path. Todd speaks about the surprises he found from doing the research and interviews for the book. He also speaks about what sports or athletes bring about the best stories. Todd speaks about the athlete and media relations before or after the pandemic and why it is not better. He expands on the importance of objectivity in sports documentaries and productions. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 




 

Links:
https://www.tlinetv.com/
 
https://www.amazon.com/Greatest-Moments-York-Sports-History/dp/1683584570

Joe and Tom welcome Sandrine Nzeukou, Founder of Playbook. Sandrine speaks about her background in sports and her success in basketball and how it led to her current status as an entrepreneur in sports. She also talks about the size and scope of BAL, and the status of their league. Sandrine expands on the growth and education side of sports in Africa and what that looks like. She also speaks about using media as a platform to promote her brand and her message. Sandrine also speaks about the process of understanding each country in Africa for bringing in investors and the impact of sports tech. She also speaks about playing to your strengths and offers career advice. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 




 

Links:
https://www.linkedin.com/in/sandrine-nzeukou/?originalSubdomain=ke

Description:

Joe and Tom welcome Gary Warech, Global Leader, AI for Sports & Entertainment to speak more about sports and AI. Gary goes through his career and the diverse experiences he has been a part of. He speaks about AI and the education side of it. Gary speaks about AI’s impact on the business and the consumer side with AI technology in sports. He also speaks about the difference between open and closed source AI and how leagues deal with it. Gary speaks about what skills are needed in the AI industry and the new jobs that get developed. He speaks about startup companies that invest in new technology and presents them to the league and the impact these companies have on solving problems. Gary also speaks about the growth of AI into streaming, and the impact of AI on global broadcasting. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. 





 

Links:

https://www.linkedin.com/in/garywarech/