The Craft Brewers' Creative Jenna Steele

To round off 2021 and season 1 of The craft Brewers' Creative, Jenna is chatting to branding expert and designer of the podcast logo, Brandon Wilson. Find out about what goes into branding your favorite beers and how important the can is to telling the story of a brewery. 

KEY TAKEAWAYS
 
The can is the brand's opportunity to sell itself to you. When you go to the store you see so many different choices and you can only go with what it says on the can. They need to tell you not just how the beer tastes, but what their story is. Why should you choose their citrus IPA over the one sitting next to it on the shelf. Changing your can design can be risky, what if the people who usually buy it don't recognize it with a new can. That's why you don't see many staple brands change their look too much. Brandon has a rule of three where he likes to have three strong ideas and pits them off against each other to become a final design. The color scheme of a can should be representative of what's inside. A light summery drink should have light or bright colors whereas a dark stout with rich flavors should have bold and dark and heavy colors. 
BEST MOMENTS

‘I'd rather my favorite beers be designed well and be inspiring' 
 
‘The basil wasn't for taste, it was for the aroma' 
 
‘It's an expensive product and you're damn well right they're going to make their packaging feel great'

EPISODE RESOURCES 
https://www.brandonwilsoncreative.com/https://www.instagram.com/brandonwilsoncreative/hello@brandonwilsoncreative.com

ABOUT THE HOST
 
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
 
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
 
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
 
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
 
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email pod@beercanlover.com
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.

This week on The Craft Brewers' Creative, Jenna is joined by Kirk from Mind The Font, a black owned branding and packaging design agency. Jenna and Kirk got talking about an article titled ‘How Contract Brewing Can Help Minority- and BIPOC-Owned Breweries' so she invited him on the podcast to discuss the article, and some much less serious topics.
 
KEY TAKEAWAYS 
There's a lot of ego, and disagreements, and mansplaining in the craft beer industry. It can make it a little harder to enjoy the beer when people try to impose so many rules.Most craft breweries aren't trying to be a huge global thing, they just want to be the beer of their town or their local area.All packaging needs to have key points on it. What's the brand? The flavor? The size? And the ABV? The job of the designer is also to give you all the information you need to know without having to turn over the can.As a designer, Kirk gets a brief from the company with all the key information about the product, what they want, and who the brand it targeting.Your story as a brand is so much more important than your image. 
BEST MOMENTS
‘I went to the store and there was like this wall of 300 different beers. It was like a kaleidoscope of color'
‘I'm pretty sure this is orange soda... but I'm not sure'
‘There's not a tonne of rules with making labels, if you understand the core, you can get creative'
 
EPISODE RESOURCES
https://www.hopculture.com/contract-brewing-minority-bipoc-breweries/
Vslabrand.com
https://www.mindthefont.com/
https://www.instagram.com/mindthefont/
 
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email pod@beercanlover.com
 
 
 
 
 
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.

This week on The Craft Brewers' Creative, Jenna is joined by Mike from the Craft Beer Bucket List podcast. Find out all about how to market your brewery or taphouse from someone who has been there and done that. Also listen in for Jenna and Mike's opinions on social media, marketing, and what kinds of beer they just can't stand.
KEY TAKEAWAYS
If you're running a brewery, then you have to decide if you want to try to be the big supplier or the local spot where people come down to have a beer.You also need to get involved in the community, go to events, support local causes, let people know that you're there and that you are a part of the area. It doesn't matter how good your beer is, if people don't know who you are or where you are then you won't have any customers.Having an online presence can be helpful but if you don't do it right then it can do more harm than good.The UK kills it with their beer can art.Craft beer is getting to the same levels of popularity and recognizability than the big lager brands. 
BEST MOMENTS
‘The thing I like about breweries are the people'  
‘Everyone thinks that social media isn't the magical solution, it's not. You have to use it appropriately'
‘Most breweries have a pretty interesting story, it's just making sure people hear it'
  
EPISODE RESOURCES
https://anchor.fm/craftbeerbucketlist/support
https://www.instagram.com/craftbeerbucketlist/
 
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email pod@beercanlover.com
 
 
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.

It's spooky season on The Craft Brewers' Creative and Jenna is taste testing some Halloween themed beers. Does pumpkin belong in beer? Is that really Jenna's dog in the background or is her apartment haunted? And can an entire can of beer just disappear into thin air? Listen in to find out.
THE BEERS
Haunted House - Allagash Brewing Company
Dark Ale - 6.66% ABV
Doomed by a love of pitch-black Porters and our Allagash House Beer, we summoned the recipe for Haunted House. Roasted Barley and Blackprinz malt curse this beer with a gravely dark hue. Hopped with Crystal, Chinook, and Saaz hops, this beer ends with a ghost of coffee-flavored bitterness and hauntingly complex malty palate.
PSL - Pumpkin Spice Latte - 3 Sons Brewing Co.
Pumpkin / Yam Beer - 8.5% ABV
Our seasonal & infamous Pumpkin Spice Latte inspired Ale. PSL is loaded with a combination of coffee, pumpkin, cinnamon, and nutmeg.
How Now Brown Cow w/ Pumpkin Spice - Aslin Beer Company
Stout - Milk / Sweet - 6% ABV
This iteration of our delectable Milk Stout packs a punch of pumpkin & a creamy vanilla finish! Rich aromas of a fall evening ready for those cool, cozy days ahead. Afterglow Shimmer - 1 of Us Brewing Co.
Sour - Fruited Gose - 4% ABV
Beware the night prowler, he's all dolled up and ready to howl at the moon. Mango Peach marshmallow Slushy Gose, so good you'll want to join the beast.
BEST MOMENTS
‘I didn't buy it expecting to like it'
‘Oh, it's called Brown Cow and those are udders!'
‘How did I lose a beer! This apartment is empty!'
EPISODE RESOURCES
https://www.1ofusbrewing.com/
https://www.aslinbeer.com/
https://www.3sonsbrewingco.com/
https://www.allagash.com/
https://crooked.com/podcast/terry-vs-trump/
 
ABOUT THE HOST 
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email pod@beercanlover.com
 
 
 
 
 
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.

Jenna is moving soon so it's time to drink all the beers she has left in the back of her fridge. We all have those right? The super experimental flavour that has a cool can, but you can't drink more than one of them at a time and you always pick something else ahead of it. Find out what Jenna has to say about these beers and their can art.
THE BEERS
Great Notion - Cosmic Banditos Collab w/ Tripping Animals , Fruited Sour, 6% ABV
Encounter the intergalactic force of Tripping Animals Brewing Co. out of Doral, Florida with this collaboration on a tantalising tart ale with marionberry, key lime, orange, vanilla, and marshmallow.
 
Great Notion - Twisty, Sour - Fruited , 6% ABV
This Tart Smoothie-Style Ale was brewed with a massive amount of strawberry puree, blueberry Puree, and a touch of lemon. Twisty straw not included.
 
The Veil Brewing - Tootee Rebelz Tastee, Sour - Fruited, 5.5% ABV
Smoothie-style Sour Ale brewed with fruity cereal, strawberry, raspberry, mango, and orange juice, milk sugar, and vanilla soft serve ice cream. Tastes like fruity pebbles in milk and strawberry shortcake ice cream bars.
 
Stuffed Blueberry Cheesecake - Claim 52, Sour - Fruited, 6.5% ABV
Stuffed: Blueberry Cheesecake 6.5%. Conditioned on graham cracker crumbs, cheesecake, and blueberry puree.
 
TrimTab Brewing - Motel Party After Party, Sour - Fruited, 7.4% ABV
Fruited Sour Ale with sweet tropical Passionfruit and juicy tart Raspberry! There ain't no party like a motel party after party cause a motel party after party don't stop. Show Less
KEY TAKEAWAYS
There's a lot of lactose added to beers, which isn't good for lactose intolerant people. Some of the cans don't even make it clear. Re-fermentation can occur in some beers if they're not kept cold.  
BEST MOMENTS
‘Can we stop putting marshmallow in beer'
‘It's just full of puree, that's baby food'
‘From a design perspective I really like this can, but it also makes me want to drink it less'
‘Oh, she's purple, and she's thick'
‘These are large chunks of what I can only assume is cheesecake'
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email pod@beercanlover.com
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.

Before she leaves Georgia, Jenna talks you through her top 10 breweries from the greater Atlanta area. In no specific order, find out the best spots in town that Jenna will miss, why she loves them, her favorite beers they make, and the best can art they have to offer.
KEY TAKEAWAYS 
Taco stands at breweries are always a good time.Fire Maker and Steady Hand are about a mile away from each other, so if you're in Atlanta then hit them both up in the same night.Jenna wishes she could post reviews on Untapped that are just her personal tastes, and wouldn't be seen as giving the brewery a bad review.SweetWater is one of the older craft breweries in Atlanta and kind of started the scene there. They were so DIY that you used to be able to show up there and work a few hours and get paid in beer. 
BEST MOMENTS
‘There are like 50 cans from there that I love'
‘I just don't want the hard seltzers'
‘Grab the axe, smash it, and get your emergency beer'
‘There's so many things working against this beer but it's so good'
 
VALUABLE RESOURCES
Wreckingbar brew pub
Halfway Crooks
Monday Night
Fire Maker
Steady Hand
Sceptre
Eventide
SweetWater
Wild Heaven
3 Taverns
 
ABOUT THE HOST
Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.
Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.
After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.
On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.
You can find Jenna and her craft beer content on Instagram @beercanlover
If you want to contact Jenna, email pod@beercanlover.com
 
 
 
 
 
This show was brought to you by Progressive Media


Hosted on Acast. See acast.com/privacy for more information.