Trading Secrets Audioboom Studios

This week, Jason is joined by founder and CEO of Raising Cane’s Chicken Fingers, Todd Graves!

Having come up with the idea for a chicken finger restaurant chain back in 1996, Todd took a true entrepreneurial path by funding the startup with an SBA loan and his own personal savings. 28 years later, Todd is now one of the 500 richest people in the world, being named to the Forbes and Bloomberg’s recent billionaire list. With over 800 locations in 40 states and five countries, 3.8 billion in revenue last year, Raising Canes is a name brand that on its own merit has become a pop culture icon to fans and customers everywhere. 


Todd gives insight to the marketing strategy he has adapted over the years, the love of hanging out with inspiring people from all walks of life, how he was approached to be the lead for The Bachelor, how much of a hand he has in the company and what he wants to do long term with the business, his best advice for those who are expanding their business, working lease deals to open more restaurants for $100k, and coming together during crisis. Todd also reveals how they adapted during the COVID-19 pandemic, how staying privately owned makes a huge difference, the impact of Cane’s Love for the employees, how Post Malone got involved with Raising Canes, why he pushes someone with their own concept to open that, his thoughts on franchising, and what he think is next for Raising Cane’s. Does he pay people an appearance fee for events? Which reality show did he go on? What does the average unit volume at?

Todd reveals all that and so much more in another episode you can’t afford to miss! 

Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guests:Todd Graves

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Trading Secrets Steals & Deals!

Kion Aminos:
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Trading Secrets is sponsored by BetterHelp 

ZocDoc: 
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This week, Jason is joined by serial entrepreneur and angel investor in the digital advertising and marketing space, Krishna Subramanian!

Krishna breaks down how his original plan of attending med school to become an orthopedic surgeon changed when burnout hit and taking a chance on tech, selling Blue Lithium (which he co-founded in 2004) three years later for $300 million to Yahoo, how retargeting works, how he got into digital marketing, what motivates him, some of the biggest apps they have worked with, how influencer marketing has changed, how Captiv8 works, and how they work with predictions for the future. 

It’s an episode you can’t afford to miss! 

Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Krishna Subramanian 

Stay connected with the Trading Secrets Podcast! 
Instagram: @tradingsecretspodcast 
Youtube: Trading Secrets
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All Access: Free 30-Day Trial 

Numbers: 45-50k as a producer at Refinery29, bumble bought a few episode and then for season 2 got a six figure deal and four sponsors, close to 100,000 decks sold, 

Episode Description:
This week, Jason is joined by entrepreneur, digital content creator and 2024 Forbes 30 Under 30 for social media, Serena Kerrigan!

Serena is best know for dishing out dating advice to her audience of nearly 1 million followers across TikTok, Instagram, and other social media platforms. In addition to her success in content creation, Serena launched her sex positive brand SFKLFG LLC. In addition to her retail success, she launched another expansion within her SFK brand with SFK TV, a members only platform for her own exclusive long form content this fall. 

Serena gives insight to how she created her SFK persona, why she doesn’t believe people should never work for free, the truth behind the viral video about being sent a venmo request by a date, what she expects a man to pay for, what dating show she created for herself during lockdown, and how she created her card game thanks to her live dating show. Serena also reveals the power of asking yourself “why you,” the impact on her interest in filmmaking being rooted in her mom and dad both working in the industry, why she decided to kill SFK TV and move to Substack and called it The Plot. how to create confidence for yourself, and play a few rounds of her card game! What does she get personalized every year for her birthday party? Where did the idea for the card game come from? What goals does she have for the next five years?

Serena reveals all that and so much more in another episode you can’t afford to miss! 

Host: Jason Tartick
Co-Host: David Arduin
Audio: Declan O’Connell
Guests: Serena Kerrigan

Stay connected with the Trading Secrets Podcast! 
Instagram: @tradingsecretspodcast 
Youtube: Trading Secrets
Facebook: Join the Group
All Access: Free 30-Day Trial 

Trading Secrets Steals & Deals!

Monarch Money:
Unlike other personal finance apps, Monarch’s simple, intuitive design makes it so easy to set up, customize, and use. Monarch is obsessed with constantly improving the product by releasing updates every two weeks and allowing customers to submit suggestions, vote on requested features, and view the product roadmap. Trading Secrets listeners will get an extended thirty-day free trial when you go to monarchmoney.com/SECRETS 

Yahoo Finance:
For more than 25 years, Yahoo Finance has been the Brand behind every great investor. Whether you're a seasoned investor or are looking for that extra guidance, Yahoo Finance gives you all the tools and data you need in one place. For comprehensive financial news and analysis, visit the brand behind every great investor, YahooFinance.com.

Shopify:
Shopify is the global commerce platform that helps you sell at every stage of your business. From the “launch-your-online-shop stage”, to the “first real-life-store- stage”, all the way to the “did-we-just-hit-a-million-orders?!-stage”, Shopify’s there to help you grow. Sign up for a one-dollar-per-month trial period at shopify.com/secrets and grow your business–no matter what stage you’re in.

Storyblocks:
For a limited time, get 3 additional months free if you sign up with an annual individual license plan. Go to storyblocks.com/TRADINGSECRETS to take advantage of this exclusive offer only available until the end of May 2024. The offer won't appear at checkout, but rest assured, it will be automatically added to your account shortly after you sign up.

This week, Jason is joined by entrepreneur and franchisor, Steven Montgomery!

Steven is the founder and CEO of ResiBrands based out of Austin, TX. ResiBrands helps build outstanding home service brands and is the parent company for franchises That 1 Painter, Garage Up and Pinks Window Services. In addition to his work with ResiBrands, he also founded ResiCreative, a cutting edge marketing agency and ResiConnect, an appointment center that helps connect franchisees with potential customers. Steven reveals the secrets to what consumers should know about the trades, where he feels like consumers are getting taken advantage of, clearing up franchisee misconceptions, what investing looks like in a franchise to make passive income, what characteristics make a great franchisee, understanding the consumer mindset, and utilizing the natural buying pool with a franchise.

It’s an episode you can’t afford to miss! 

Host: Jason Tartick
Co-Host: David Arduin
Audio: Declan O’Connell
ResiBrands founder & CEO Steven Montgomery: @stevenjmonty
@resibrands 
www.resibrands.com
@that1painter
@garageupteam
@pinkswindows 




Stay connected with the Trading Secrets Podcast! 
Instagram: @tradingsecretspodcast 
Youtube: Trading Secrets
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All Access: Free 30-Day Trial 

This week, Jason is joined by entrepreneur, social media sensation who is known for her infectious energy, relatable humor and candid storytelling, Kat Stickler!

Over the past few years, Kat has grown her social media following to over 12 million strong by storytelling her life as she seamlessly juggled parenthood and her career. Kat’s ability to relate to her followers by sharing her experiences going through divorce, co-parenting and the intricacies of motherhood through comedy makes her one of TikTok’s most popular personalities in today’s world. In addition to her thriving social media presence, Kat has partnered with major brands such as Olay, HGTV, T-Mobile, Amazon and more. More recently, Kat has added entrepreneur to her resume by becoming the proud co-owner of a retail beverage brand Stur natural water enhancers.

Kat gives insight to how nerves are a good thing, how she shifted from ambitions of becoming a doctor and working in a research job at a VA hospital to considering becoming a lawyer after the birth of MK, how she struggled with PPD and adapting to life with a newborn in the middle of the COVID-19 pandemic, why she believes she went viral, how the divorce impacted brand deals, and her relationship with money. Kat also reveals how she started working with her manager, what she needed to do in order to make it work and how she planned it out on a cardboard box, her agent explaining why she decided to work with her, her insight to content creation, one of her biggest viral videos, and the good and bad that resulted from it. What book motivated her to join TikTok? What were the first times she felt like she made it? What fulfills her? Which makes more money, the creator fund or ad deals? 

Kat reveals all that and so much more in another episode you can’t afford to miss! 

Host: Jason Tartick
Co-Host: David Arduin
Guests: Kat Stickler

Stay connected with the Trading Secrets Podcast! 
Instagram: @tradingsecretspodcast 
Youtube: Trading Secrets
Facebook: Join the Group
All Access: Free 30-Day Trial 

Trading Secrets Steals & Deals!
The Washington Post:
From climate and culture to crosswords and cooking, The Washington Post helps you discover a world of surprising stories, important insights, and actionable advice. To access The Washington Post for just under 50 cents per week, head to WashingtonPost.com/SECRETS
Trading Secrets is sponsored by The Washington Post

Monarch Money:
Unlike other personal finance apps, Monarch’s simple, intuitive design makes it so easy to set up, customize, and use. Monarch is obsessed with constantly improving the product by releasing updates every two weeks and allowing customers to submit suggestions, vote on requested features, and view the product roadmap. Trading Secrets listeners will get an extended thirty-day free trial when you go to monarchmoney.com/SECRETS 

Factor:
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ZocDoc:
Zocdoc is a FREE app and website where you can search and compare highly-rated, in-network doctors near you AND instantly book appointments with them online. Go to Zocdoc.com/TRADINGSECRETS and download the Zocdoc app for FREE. Then find and book a top-rated doctor today. 

Lume:
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This week, Jason is joined by the curious Canadian, David Arduin!

Jason and David dive into the start of the More Than Money podcast episodes, the behind the scenes of the Talk Money to Me book tour, CapitalOne Cafés, how Jason was cornered by TMZ, how being busy versus having downtime impacts them, how Jason assesses the year so far, and amplifying the voice of the listeners. 

It’s an episode you can’t afford to miss! 

Host: Jason Tartick
Co-Host: David Arduin
Audio: Declan O’Connell

Stay connected with the Trading Secrets Podcast! 
Instagram: @tradingsecretspodcast 
Youtube: Trading Secrets
Facebook: Join the Group
All Access: Free 30-Day Trial