296 episodes

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

The Social Strategist with Michelle Gifford Michelle Gifford

    • Business
    • 5.0 • 138 Ratings

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

    Ep 308 Grow the Gram with Me

    Ep 308 Grow the Gram with Me

    In this episode I pull back the curtain on Grow the Gram : what it is and how it can work for you. The course is designed to help people who are already established on Instagram, but feel stuck, grow their accounts. This episode also highlights some of the successes of past students. It’s going to blow your mind! Grow the Gram is opening on the 16th and won't be reopening again until the fall, so join now!
    Ready to really get serious about using Instagram to grow your business? The doors to the exclusive Grow the Gram open May 16th! For an entire year, I’ll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram
    Join Insta Social Society for $1 for your first month! We send you 10-12 trending audios a week along with monthly content planning outlines, Canva templates, master classes led by me, and more!
    Check out my Instagram @iammichellegifford for daily Instagram tips.
    Sign up for my FREE weekly trending audio emails HERE. And get my free B-Roll guide HERE! 
    Leave a rating and review and share with a friend so others can grow their businesses on Instagram, too!
     

    • 17 min
    Ep 307 Instagram Algorithm Changes (Small Creators, You’re Going to Love This)

    Ep 307 Instagram Algorithm Changes (Small Creators, You’re Going to Love This)

    Instagram head, Adam Mosseri, made waves with his new announcements to the Instagram algorithm! I’m bringing you the real info about what it means (without a spin) so you know how to adjust your strategy.  
    Join Insta Social Society for $1 for your first month! We send you 10-12 trending audios a week along with monthly content planning outlines, Canva templates, master classes led by me, and more!
    Ready to really get serious about using Instagram to grow your business? The doors to the exclusive Grow the Gram are opening again in June! For an entire year, I’ll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram
    Check out my Instagram @iammichellegifford for daily Instagram tips.
    Sign up for my FREE weekly trending audio emails HERE. And get my free B-Roll guide HERE!
    Leave a rating and review and share with a friend so others can grow their businesses on Instagram, too!
     

    • 14 min
    Ep 306 3X Your Content Creation: The Ultimate B-Roll Guide

    Ep 306 3X Your Content Creation: The Ultimate B-Roll Guide

    Do you need Instagram content creation to be more effective, easier, and faster? Yes! (Is there actually any other answer?) Today we are talking about how to use B-Roll for creating Instagram content: what is it, how to make it, how to utilize it, and how to grow your business with it! I’m telling you, it will change your life.
    Because I love you, get my free B-Roll guide HERE! It’s a no-brainer!
    Get 20% off FlipStick with the code MICHELLEGIFFORD. It’s how I stick my phone to (nearly) any surface for videoing on the go without a tripod. I also love the kickstand! 
    If you need help finding trending audio to go with your B-Roll, join Insta Social Society for $1 for your first month! I'll send you 10-12 trending audios a week, along with monthly content planning outlines, Canva templates, master classes led by me, and more!
    Ready to get really serious about using Instagram to grow your business? The doors to the exclusive Grow the Gram are opening again in June! For an entire year, I’ll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram
    Check out my Instagram @iammichellegifford for daily Instagram tips.
    Sign up for my FREE weekly trending audio emails HERE. 
    Leave a rating and review and share with a friend so others can grow their businesses on Instagram, too!

    • 14 min
    Ep 305 Setting Up 6 And 7 Figure Success Systems: Part 2

    Ep 305 Setting Up 6 And 7 Figure Success Systems: Part 2

    If I had to share just one secret to making your six and seven-figure business thrive, it would be implementing systems that help support you, your business, your goals, and your life. In this second episode of my system series, I am diving into how to create those systems so your business can grow with less stress and more success!
    Here are some of the automation systems I use and love!
    MacKenna at brooktownconsulting.com for help in systematizing your business. You can also find her on LinkedIn 
    50% off HoneyBooks for booking clients.
    Monday for organizing EVERYTHING in your business.
    Join Insta Social Society for $1 for your first month! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!
    Ready to really get serious about using Instagram to grow your business? The doors to the exclusive Grow the Gram are opening again in June! For an entire year, I’ll be your guide in growing your Instagram following and profits without the stress of trying to figure it out on your own. This 8-module course teaches you how to crack the IG code! Weekly calls and 60-day goal sprints will keep you on track and making consistent progress with training, support, and accountability. Watch your IG go from stuck to a thriving, happening place with real income and massive impact. You will be confident in what you're creating and love what you do! Join at IAmMichelleGifford.com/GrowTheGram
    Check out my Instagram @iammichellegifford for daily Instagram tips.
    Sign up for my weekly trending audio emails HERE. 
    Leave a rating and review so others can find me and get help with Instagram, too!
     

    • 22 min
    Ep 304 Setting Up 6 and 7 Figure Success Systems: Part 1

    Ep 304 Setting Up 6 and 7 Figure Success Systems: Part 1

    The secret to thriving in all areas of life is creating systems that make things run smoothly! All the parts of our life are connected: physical, spiritual, personal, and professional. One thing will affect another and so the systems we create need to take into account all of them! Today we’ll talk about three first steps on the road to systems success:
    Figuring out what you want your life to look like: what you really want
    Figuring out the changes you need to make and the changes in systems you need to implement
    Figuring out the support you need to actually get there
    Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!
    Check out my Instagram @iammichellegifford for daily Instagram tips.
    Sign up for my weekly trending audio emails HERE. 
    Leave a rating and review and share with a friend so others can find me and get help with Instagram, too!
    Click HERE for 50% off of HoneyBooks.
    Join MarcoPolo as a Plus member for a month with this link. I promise you’ll never go back!
     

    • 27 min
    Ep 303 5 Tactics To Increase Your Revenue NOW

    Ep 303 5 Tactics To Increase Your Revenue NOW

    In this episode, I am interviewing THE Heather Adams. She’s kind of a big deal, so check her bio below! 
    Today Heather and I discuss five tactics that you can apply in your business to increase revenue right now in 2024: 
    Clarify your brand
    Make yourself known with a powerful organic online presence
    Build your email list
    Diversify your revenue streams
    Grow in good company
    On April 29, 2024, The Choice Summit will bring like-minded, professional women to grow, connect, collaborate, and learn… together! This one-day event in Nashville, Tennessee features powerhouse speakers that equip you with the tools, resources, and information you need to make an impactful difference in your business and career immediately. Use code MICHELLE10 for 10% off your ticket! To purchase tickets, visit HERE. 
    You can find Heather at:
    https://www.choicemediacommunications.com/heather 
    https://www.instagram.com/heatherdixonadams/
    https://www.instagram.com/choicemediacommunications 
    Join Insta Social Society! Experience how easy IG content creation can be with monthly trending audio, content planning outlines, Canva templates, master classes with me, and more!
    Check out my Instagram @iammichellegifford for daily Instagram tips.
    Sign up for my weekly trending audio emails HERE. 
    Leave a rating and review so others can find me and get help with Instagram, too!
     
    Heather is a 25+ year publicity and communications veteran. As the founder and CEO of Choice Media & Communications, Heather leads Choice’s impressive all-female team as they serve preeminent voices in publishing, lifestyle, entertainment, business, and faith-based arenas. Choice is known for working with high-profile clients such as President Jimmy Carter, John Maxwell, “The Bachelor’s” Sean Lowe, Latasha Morrison, and Sharon McMahon, among many others. Heather has played an instrumental role in launching more than 100 New York Times bestsellers and has secured clients' coverage in a host of major, elite national media. You can see Heather’s work and clients featured in outlets like “The TODAY Show,” “Good Morning America,” TIME, The New York Times, People, ESPN, ELLE, Southern Living, USA Today, Forbes, “60 Minutes,” and so much more.
     

    • 46 min

Customer Reviews

5.0 out of 5
138 Ratings

138 Ratings

Keith E. S. ,

Great for ALL businesses using social media

I recently started binging this podcast. It has given me so many ideas that I hadn’t thought about before. Michelle’s way to explaining things in terms us non-experts can understand is brilliant. She genuinely cares about the successes of her audience.

RachelLovesPodcasts ,

Brilliant marketing tips

Michelle is brilliant, and I love the new tightened up focus on Instagram! I have learned so much from her and can’t wait to learn more.

PS I love Michelle’s laugh!

Mbowler ,

Super helpful and on point!

I love this podcast! Michelle gets the struggle and shares exactly what I need to grow my business. It’s an easy listen and give applicable things to help me. Highly recommend!

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