67 episodes

Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line.

This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

Expert Marketing Matters Newfangled

    • Business
    • 4.6 • 16 Ratings

Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line.

This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

    Season 5, Episode 1

    Season 5, Episode 1

    In this episode, Mark speaks with Newfangled Content Coach Jeremy Wingle about the three most common hurdles firms face in their content marketing journey, and how to resolve them.

    • 25 min
    Expert Content Alone Is Not Enough to Generate New Business

    Expert Content Alone Is Not Enough to Generate New Business

    In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled.

    • 14 min
    Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

    Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

    Even if you're great in a room when pitching your company's products or services, translating that message into the written word is not always straightforward. It's tricky to find that balance between sounding brazen or sounding insecure. John Nugent, Content Marketing Coach at Newfangled, describes this equilibrium as "humble confidence."

    • 21 min
    Biz Dev During a Pandemic: How to do Fewer Things Better

    Biz Dev During a Pandemic: How to do Fewer Things Better

    Learn how a product design & development company was teed up to endure an uncertain time through a holistic approach to digital marketing.

    • 27 min
    Stop Confusing Paid Media for Ads – It’s Central to Your Marketing Strategy

    Stop Confusing Paid Media for Ads – It’s Central to Your Marketing Strategy

    Whether you’re just getting started with paid media or have been honing your efforts for years, we all have the same goal: ensuring we get the best value out of our cost per clicks.  
    Join me and Olivia Angerosa, Director of Campaign Strategy, as we do a deep dive into what makes a sustainable Paid Media Strategy — and where many go wrong.

    • 29 min
    "There's Relief in Focus"

    "There's Relief in Focus"

    In this episode of Expert Marketing Matters, Sara Bacon, CEO of Command C, joins Mark, Chris and Lauren for a conversation on how she has lead her firm into a new focus for a new kind of client...

    • 33 min

Customer Reviews

4.6 out of 5
16 Ratings

16 Ratings

DavidCBaker ,

I Definitely Listen to This!

I only listen regularly to a half dozen podcasts, and this one is on the list. I enjoy the format and the focused subject for each episode. Better yet, these folks are in the trenches and working hands-on with clients every day and bring that insight to bear.

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