63 episodes
S.O.B. (Small Owned Business) Marketing chelsea@theseasonedmarketer.com
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5.0 • 2 Ratings
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Welcome to the S.O.B. Marketing Podcast! We are a pair of marketing sisters who want to help you S.O.B.’s (small owned businesses) grow. Our commitment to you is to give you the real talk on what works when it comes to marketing and promoting your small business, and what doesn’t really work. We are Chelsea and Vivian and we promise to always keep the conversation real.
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Do Instagram Hashtags Still Boost Small Business Growth in 2024?
In this episode of the S.O.B. Marketing Podcast, we explore the effectiveness of Instagram hashtags for small business marketing in 2024.
Discover whether hashtags still play a crucial role in social media marketing and how they impact your small business's visibility. While hashtags used to be essential for categorizing content and reaching target audiences, their importance has shifted.
Join us as we discuss:
• The current role of hashtags in your social media strategy
• Best practices for using hashtags on Instagram and other platforms
• Expert recommendations for small business owners
Learn how to adapt your social media marketing strategy to maximize engagement and growth!
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
Chapters 00:00 Introduction and Topic Request
01:54 The Relevance of Hashtags in Social Media Marketing
04:44 Hashtags: Not as Important as Before
08:02 Strategic Use of Hashtags: Narrowing Down the Audience
15:52 The Debate: Number of Hashtags and Where to Post Them
17:10 Instagram: Three to Five Hashtags and Placement Options
18:39 Research and Conflicting Data on Hashtag Usage
21:20 Instagram's Perspective on Hashtags
26:30 Hashtags in Marketing Campaigns
28:24 DiGiorno Pizza Hashtag Mishap
33:00 Hashtag Usage on Facebook and Twitter
36:32 Importance of Content and Keywords
37:48 Thank You For Listening!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Banned Instagram Hashtags List - https://blog.kicksta.co/a-complete-list-of-banned-hashtags-you-should-avoid/
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com -
How to Go From Side Hustle to Full Time Entrepreneur | with guest Michelle of Vision Balm
Are you currently working on taking the leap from side hustle to full time entrepreneur? If so, you do not want to miss this episode of the S.O.B. Marketing Podcast!
In this very honest conversation, we talked with Michelle of Vision Balm about her journey and experience of taking her side hustle and making it her full time career.
Michelle is a videographer/photographer who focuses on helping small businesses put their best foot forward for their target audience. You can find Vision Balm at:
https://www.visionbalm.com
https://www.facebook.com/visionbalm
https://www.instagram.com/visionbalm/
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
✅ FREE MINI COURSE - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com -
Authenticity in Your Small Business | with Special Guest Rae S. from The Design Demon
The word of the week is ✨Authenticity ✨
Rae S., owner and designer for The Design Demon, is here to talk branding and how to stay true to who you are as an entrepreneur.
Join us as we discuss how being authentic and confident in your branding will not only help you with sales, but it will allow you to easily create a community. This is an episode you do NOT want to miss! And thank you once again to Rae for talking with us.
You can find Rae at: https://shopdesigndemon.com
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com -
How to Revive Your DEAD Social Media Account
You created an Instagram page with all the intentions of posting and promoting your small business, but that was months ago and you haven't touched it since. DO NOT delete that page! DO NOT give up!
This week on the S.O.B. Marketing podcast we are talking about how you can revive a DEAD social media account (or start from scratch).
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Content Marketing: Reuse, Repurpose, & Recycle - https://youtu.be/tehAhmMco0w?si=cXDGwOmU7rcbQ1BY
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com -
Ways to Spring Clean Your Small Business!
Hey you S.O.B.s (Small Owned Businesses)!
This week is all about spring cleaning and what steps you can take to "clean up" your small business.
As small business owners, you are busy with your day to day. However, there are some parts of your marketing that you want to routinely check up on, or clean, to make sure you are providing your audience with the most up to date information.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
How To Create a Simple Marketing Plan That WORKS: https://youtu.be/3ouST--c9gA?si=apU3SieEPe_ng8Gr
Ranking in Google's New Search Generative Experience (SGE): https://youtu.be/OAQh2UXVdy0?si=KfKU-mII32bPxOiu
Small Business Emails Are in Danger of Being Blacklisted: https://youtu.be/SGnd1T-oYyg?si=lZb73bEhbYdfJYGY
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com -
Facebook Ads Library: A Beginners Guide For Small Business Owners
Hey S.O.B.s 👋
This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners!
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com