Universal Principles of Design Universal Principles of Design

Universal Principles of Design

125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

William Lidwell and Others
    • 2.8 • 4 Ratings
    • $14.99
    • $14.99

Publisher Description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.


Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.


This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

GENRE
Professional & Technical
RELEASED
2010
January 1
LANGUAGE
EN
English
LENGTH
272
Pages
PUBLISHER
Rockport Publishers
SELLER
Quarto Publishing Group USA Inc.
SIZE
80.8
MB

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