Crunchy Questions for Sticky Issues
Using Analytics to Outsmart Competitors
Publisher Description
Are you prepared to see business analytics in all its grubby, geeky, potentially revolutionary glory? It all starts with asking "crunchy questions" to tackle your most "sticky" business issues—and ends with getting answers you can trust. Learn more about the practical steps to jump-start business analytics efforts that deliver uncommon insights and breakout value in our new book, "Crunchy Questions for Sticky Issues: Using analytics to outsmart competitors."