This Is Marketing: You Can't Be Seen Until You Learn to See (Unabridged) This Is Marketing: You Can't Be Seen Until You Learn to See (Unabridged)

This Is Marketing: You Can't Be Seen Until You Learn to See (Unabridged‪)‬

    • 4.4 • 204 Ratings
    • $12.99

    • $12.99

Publisher Description

#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

GENRE
Business & Personal Finance
NARRATOR
SG
Seth Godin
LANGUAGE
EN
English
LENGTH
07:02
hr min
RELEASED
2018
November 13
PUBLISHER
Penguin Audio
SIZE
224.5
MB

Customer Reviews

clarkbuck ,

Refreshing and insightful

Seth does it again. Enjoy this great listen.

jdubnc ,

This isnt the one.

Not as good as i hoped for. Narrator reads at a very slow pace. I had to bump the speed to 1.5. I dont feel like im learning anything from this book.

Orlando O. Spencer I™ ,

Great insights

I read a review somewhere, that this book is a waste of time and that there’s no place in the book that teaches you about actual marketing and how to market a product. I am happy I did not listen to that review. This book is an amazing piece of work.

This book is not designed for a step-by-step approach to ‘ but a more philosophical approach for the marketing thought leader. The man or woman who is looking for the true meaning of what their work is and to use that philosophy to change the world that they live in.

Great work Seth.

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