Olajide Olatunji, aka KSI, is a rapper, video game critic, actor, boxer, and one of the most popular social media influencers in the UK. ∙ KSI’s self-released debut single, 2015’s “Lamborghini,” peaked at No. 7 on the UK R&B Singles chart and led to a contract with Island/Def Jam. ∙ All proceeds from his 2019 video “Ending It All” went to suicide prevention hotlines worldwide. ∙ In 2020, Dissimulation, his first full-length album, was an international smash, debuting in the Top 10 in 11 countries.