Reasonable Product Salva Bocchetti

In this episode, we welcome Jonathan Landau, CEO of Movu, to share his transition journey from CPO to CEO. It's a deep dive into the challenges and opportunities that come with moving from a product-centric role to the helm of a company.

Movu is the leading Swiss Marketplace for moving services.
Jonathan guides us through the complexities of pricing in a marketplace that demands satisfaction from both buyers and sellers. He sheds light on the importance of understanding not just the lowest price, but the value each party is looking for. The conversation then pivots to customer retention, emphasizing how vital it is to listen to feedback and how it can significantly impact your business's success or failure.
But that's not all. Jonathan offers invaluable insights on effective communication with your team and customers, the lessons in leadership learned from managing products, and the critical role of OKRs (Objectives and Key Results) in steering a company toward its strategic goals.


This episode is a must-listen for anyone aspiring to evolve professionally from a product or leadership position into a CEO or general management role. Don't miss out on these lessons from the front lines of business leadership. 







To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/
- Bookmark our website: https://reasonableproduct.com

In this episode, we talk with Marie Martens, co-founder of Tally.so, a new and successful form-builder tool. Tally.so has made a big splash, hitting $1.2 million in yearly revenue, attracting 250,000 users, and converting 4,000 of them into paying customers in just three years—all in a very crowded market and without taking any outside investment.

The secret sauce? A smart pricing strategy that sets their credo and helps them make very difficult decisions easily. Sometimes against the grain of traditional beliefs. 
Marie shares how keeping things simple and focusing on delivering great value to free users has been key to their success.

Here's what we cover:


Choosing to bootstrap gave Tally.so the freedom to shape their pricing the way they wanted.Why avoiding maximizing revenues at all costs actually… maximizes revenue (and margins).The importance of a straightforward, easy-to-understand pricing strategy.How to balance in your pricing model what makes sense for business vs the experience it gives to the userWhy offering a lot for free can set you apart from the competition.The pros and cons of lifetime deals and discounts, and why they often don’t work out well.Effective ways to gather and use feedback from users to improve your product without needing a bigger team.

- Tally is the simplest way to create forms, for free. https://tally.so
If you want to know more about Marie and Tally:
- Blog: blog.tally.so
- Twitter Tally: @Tallyforms
- Twitter Marie: @MarieMartens

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/
- Bookmark our website: https://reasonableproduct.com

Let's talk about money in Product Management!!

After looking at the lonely life of product managers, and why they are stretched between empowerment and accountability, in this second part of the episode Tanja Lau from Product Academy and Salva look deeper into the implications of salary in the life of product managers.

In this episode, we talk with Tanja about:
Salary trendsCompensation elements (base salary, bonus, stocks, flexibility...)Negotiation and employability tips
From salary gaps to regional and seniority differences, Tanja looks into the vast amount of data she has recently collected during her product salary survey to shed some light on the topic of compensation.

But more than numbers, compensation is a complex topic that involves objective setting, work conditions, equity compensation, and most importantly... job satisfaction!

Lastly, Tanja gave some tips about salary negotiation and how to become more appealing as a product manager by speaking the right "language" and becoming literate in topics such as finance and decision-making.


 Some useful links:
- The product Academy: www.productacademy.ch
- Tanja's Linkedin Profile www.linkedin.com/in/tanjalau
- The FULL salary survey https://www.productacademy.ch/product-academy-salary-survey-2023/
- The "Personal side" of Tanja www.tanjalau.com

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/
- Bookmark our website: https://reasonableproduct.com

We are already 1 month in 2024 and one element seems to be clear. Inflation is there, purchasing power is at its lowest and businesses are readapting to this new world.

Of course, product management and pricing are a pivotal topic in this shift and our profession is on the frontline when it comes to keeping products attractive to customers and to price them in a way that is acceptable to buyers and viable for businesses.

Subscriptions have been at the core of the success of digital (and less digital) businesses in the last 10 years, but some signals of fatigue are stepping in.

Higher churn, and additional "activation friction" are a thing.

Do you see the same happening in your company or for your product?

In this deep dive, I explore the "subscription fatigue" that we start seeing among consumer AND business customers, and I provide some pragmatic strategies to adapt.

Find the full article at: https://salvabocchetti.com/articles/the-dream-of-recurring-revenue-and-the-reality-of-subscription-fatigue/

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/
- Bookmark our website: https://reasonableproduct.com

In this episode of Reasonable Product, Salva has invited Tanja Lau from Product Academy to explore the multi-dimensional challenges of product management.

They discuss the emotional and professional pressures unique to this role, including the complexities of accountability and strategic decision-making.

They look at the nuances of empowerment in the workplace, the influence of company culture on a product manager's role, and personal goal setting. They also tackle the industry's sensitive issue of pay gaps in the product industry, offering insightful perspectives on navigating these challenges.

Finally, they address the critical issue of salary disparities within the industry, dissecting - thanks to Tanja's extensive survey on the subject -  the factors contributing to pay gaps and offering strategies to overcome them

In part 2 of this interview, they will look deeply at the results of the Salary Survey launched by Tanja and the Product Academy, Salary Trends, Negotiation Tactics and how to balance Job Satisfaction and Financial Rewards.

Some useful links:
- The product Academy: www.productacademy.ch
- Tanja's Linkedin Profile www.linkedin.com/in/tanjalau
- The FULL salary survey https://www.productacademy.ch/product-academy-salary-survey-2023/ 
- The "Personal side" of Tanja www.tanjalau.com

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/
- Bookmark our website: https://reasonableproduct.com

Stop looking at the prices of your competitors!
Setting prices based on competitors means you're letting them dictate your pricing strategy. Instead, why not ask your customers what they're willing to pay?
In this podcast, we look at the double-edged sword of pricing intelligence and why an obsession with competitors' prices can set you far from value-based pricing.
Forgetting about your competitors sounds scary, isn’t it? Yes it is, and by the way I’m not saying you should completely ignore competition. However, taking the right distance and “playing a different battle” is key in protecting your margins and customer base. The major pitfalls of looking at your competitors are:
Lack of Superior Insight: They don’t necessarily know better than you.What's True for Your Competitors Isn't Necessarily True for You.Focusing on Price Over Value.Overlooking Customer Perceptions.Lack of Differentiation.To transition from competitor-driven pricing to value-based pricing, you have some secret weapons that we analyze in detail in this article. This includes:
Strong Customer Segmentation.Looking for “Competition Creeps” and Unmet Needs.Asking Your Customers (Yes, you can ask prices to your customers!)Leveraging Pricing as a DifferentiatorListen to the podcast now and stop getting obsessed with your competitors. Start being obsessed with your customers!
Have a look at the full article here

https://salvabocchetti.com/articles/stop-getting-obsessed-with-your-competitors-prices-start-being-obsessed-with-your-customers/

To stay up-to-date with original Product content and thoughts:
- Follow me on Linkedin: https://www.linkedin.com/in/salvatorebocchetti/
- Bookmark our website: https://reasonableproduct.com