Business is Good with Chris Cooper Chris Cooper

Today on the podcast, Business Mentor Ashley Haun shares the importance of rest for entrepreneurs, highlighting three types of rest: physical, emotional, and mental.
She shares personal experiences of feeling exhausted after a 72-hour race and the need for emotional rest to avoid burnout. Haun encouraged entrepreneurs to prioritize rest to make better decisions, see things from a different perspective, and maintain a healthy work-life balance.
The importance of rest for entrepreneurs, including physical, emotional, and mental rest.Tips for entrepreneurs to prioritize physical, emotional, and mental rest to avoid brain fog and improve decision-making.Personal experience with the benefits of emotional rest in decision-making.Tips on how entrepreneurs can mentally rest and reset, emphasizing the importance of alone time and relaxation.Haun encourages entrepreneurs to prioritize rest and self-care to avoid burnout and maintain a healthy work-life balance.
Want more from Ashley? Read her blog and listen to her podcast here.
Connect with Chris Cooper:
Website - https://businessisgood.com/

Stay In Your LaneSummaryLimiting growth by trying to do too many things. 0:01Chris Cooper highlights the common mistake of trying to do too many things at once, leading to watered-down core services and distraction from the main business.Limiting growth by building multiple, mediocre businesses instead of focusing on one great business, resulting in more stress and less money.Chris Cooper shares his struggles with juggling multiple projects and the importance of focusing on one thing at a time.He reveals that he has a tendency to jump on opportunities quickly due to fear of missing out, rather than trusting himself to remember good ideas.Prioritizing business growth and avoiding distractions. 4:28Chris Cooper shares tips on avoiding distractions and focusing on one thing at a time.He emphasizes the importance of finding a partner to help with various ventures.Chris Cooper emphasizes the importance of having a supportive team that keeps the CEO focused on building one excellent product instead of multiple mediocre ones.Chris warns against trying to build multiple $10 million companies at once, as it can lead to lack of momentum and compounding benefits.
Connect with Chris Cooper:
Website - https://businessisgood.com/

Motivation is not about fear or money. True motivation comes from those 3.
Autonomy, mastery and purpose - dan pink
Autonomy:
the 4 Ts: their task, their time, their technique and their team
Freedom and responsibility within a framework
Mastery
You don’t get motivated and then start winning. You start winning and then get motivated.
Counting tiny wins - gap and the gain
Habit stacking becomes win-stacking. At first, the work is the win.
Purpose
A Noble Purpose: The Foundation for Happiness
 
Many people will say they “had a bad day at work” but also “love their job.”
If your vocation serves a noble purpose, some short-term setbacks or stress won’t derail your happiness for long.
For example, when I’m working with gym owners who are going through a hard time, I tend to carry a lot of their burdens personally. I lose sleep when they’re going through a rate increase. I comb their social media nonstop when they fire a coach. I wouldn’t describe these days as “happy” ones, because I care a lot about my clients.
But I also benefit from having a strong sense of purpose: I know, from vast experience, that they’re doing the right thing in the long term. And if I can get them through hard action, they’ll eventually become far happier. Their families will benefit. Their staffs will benefit. And their clients will benefit most of all. That’s why being a mentor makes me happy.
How do you know if your job or vocation fulfills a noble purpose? When you’d do it for free. I would do this job for free—hell, I have. You probably would do your job for free, too.
When owning a gym was my only job, I daydreamed many times: “If someone would just come along and pay me a salary, they could have the gym and I’d be happy.” I just wanted enough to survive and keep going. The job made me happy. Unfortunately, the necessities of ownership soon began to outweigh the happiness I received from coaching. Until I fixed the business, coaching made me unhappy.
Connect with Chris Cooper:
Website - https://businessisgood.com/

Connect with Chris Cooper:
Website - https://businessisgood.com/

Connect with Chris Cooper:
Website - https://businessisgood.com/

SummaryIdentifying ideal clients and product market fit. 0:01Chris Cooper identifies the challenge of identifying ideal clients and explains the importance of product market fit for business growth.He observes that businesses have a small group of loyal long-term clients and a larger group of newer clients with a higher churn rate, highlighting the need to serve the former for optimal growth.Identifying and retaining ideal clients in a business. 2:30Chris Cooper emphasizes the importance of identifying and retaining the right clients for a sustainable business, rather than constantly bringing in new ones who may not have a long-term fit.Product market fit is achieved when clients get the results they want and can afford the service, while bad fit occurs when clients are working towards a goal that they don't care about.Identify best clients by ranking top 10 clients by payment amount and happiness level.Seed clients are those who appear on both lists, they are the best clients who get the most value from your service and make you happy to work with.Understanding ideal clients through interviews. 6:22Chris Cooper advises business owners to ask potential clients about their needs and preferences to better serve them.Identifying ideal clients and tailoring a business to meet their needs. 7:53Chris Cooper realized he wasn't his own ideal client when a personal training client quit due to not fitting in with other clients in his gym.To find good product market fit, Chris recommends identifying best clients through exercise and surveying only those clients, then identifying common traits among them to create avatars for marketing.Chris tailors gym service to high-paying client after epiphany.Finding product market fit and growing a business. 11:34Find product market fit by iterating and upgrading services based on client feedback, rather than appealing to a broad and vague market.Focus on best clients, product market fit, and speed to reach goals.
Connect with Chris Cooper:
Website - https://businessisgood.com/