The Europe In Synch Podcast Europe In Synch

Welcome to Episode five of the Europe In Synch podcast.

This time we are talking with Leo Niemi, an independent music supervisor and founder of indie music supervision platform, Sync Sauna, based in Helsinki, Finland.

In this episode, Leo takes us behind the scenes of forging a business in the nuanced Nordic world of music supervision. He talks openly about the challenges he faced while founding his own enterprise as well as the triumphs of crafting successful campaigns for Finnish powerhouse brands such as Finnair and Marimekko. He highlights the importance of persistence and the art of being opportunistic as being essential to becoming successful.

Leo offers insight into understanding the international reach of Finnish music and the pivotal role his Guild membership plays in amplifying his career. He reminds us that being  resilient is key as well as needing to have a deep and genuine love of music and music curation.

We recorded this conversation during Tallinn Music Week in Estonia on 03.04.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:
Leo Niemi homepage: www.leoniemi.comSync Sauna: www.syncsauna.comIf you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.


Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:
Home: https://europeinsynch.net Facebook: https://www.facebook.com/EuropeinSynch Twitter: https://twitter.com/europeinsynch Instagram: https://www.instagram.com/europeinsynch LinkedIn: https://www.linkedin.com/company/europeinsynch Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

Welcome to Episode four of the Europe In Synch podcast.

This time we are talking with Emeline Marabelle, founder of Bellemeute Music Agency and program manager of the B2B Music Village at Les Arcs Film Festival. 

We step into Emeline's world as she reveals how vital networking events can be for music pros and composers and that, at its core, the sync business is all about being human. We talk through the process of pitching to music supervisors, emphasizing the power of an artist's profile – remembering the importance of radio play, media exposure, and  live gigs. She tells about the candid realities of track selection and how strong professional relationships can turn the tide in favour of a song making it to the final edit of a film or tv campaign. Emeline also imparts her vision of the future trends in music supervision. She tackles the expectations surrounding licensing fees and advises on cultivating an international presence for artists aiming to hit the sync jackpot. 
This is an enlightening episode, covering the complexities of music licensing deals and the emotional journey that accompanies the rollercoaster ride of a successful music pitch.

We recorded this conversation at De Oosterpoort during Eurosonic Noorderslag conference in Groningen on 18.01.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:
Les Arcs Film Festival: https://lesarcs-filmfest.com/frBellemeute: https://www.instagram.com/bellemeute/If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.
Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:
Home: https://europeinsynch.net Facebook: https://www.facebook.com/EuropeinSynch Twitter: https://twitter.com/europeinsynch Instagram: https://www.instagram.com/europeinsynch LinkedIn: https://www.linkedin.com/company/europeinsynch Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

Welcome to Episode three of the Europe In Synch podcast.

This time we are talking with Seppl Kretz of Magma Music Agency.

Magma Music Agency is an award-winning international music agency based in Amsterdam. 
Musicians at heart, Magma works with creative agencies, directors and brands to amplify the impact of their clients vision through the primal force of music and sound, creating soundscapes to strengthen visual ideas, films and art projects.

Join Seppl Kretz, the mastermind behind Magma, as he unveils the world of music advertising. Discover the highs of successful branding, like Heineken's iconic sonic identity, and the challenges of rejection. Seppl shares the gritty reality of staying afloat in a competitive industry, shedding light on the balance between artistry and commerce. Explore the nuances of composing for ads, debunking industry myths, and the global dynamics of local markets. Learn about the time pressures and collaborative efforts shaping advertising music, along with insights on forging a fulfilling career path. Tune in for an insider's perspective on the captivating intersection of music and branding.

We recorded this conversation at De Oosterpoort during Eurosonic Noorderslag conference in Groningen on 19.01.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:
Magma website: https://www.magmamusicagency.com/Magma on Instagram: https://www.instagram.com/magmamusicagency/If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

MORE INFO:
Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:
Home: https://europeinsynch.net Facebook: https://www.facebook.com/EuropeinSynch Twitter: https://twitter.com/europeinsynch Instagram: https://www.instagram.com/europeinsynch LinkedIn: https://www.linkedin.com/company/europeinsynch Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

Welcome to Episode two of the Europe In Synch podcast.

I'm Paul Cheetham and today I'll be talking with Simon Heeger of Hamburg-based, 2WEI Music.

2WEI is a composer team founded by two award-winning composers Christian Vorländer and Simon Heeger. Best known for their award-winning Epic Trailer Music, 2WEI has over 100 Million streams to their name, including cinematic cover songs of Britney Spears’ “Toxic” and Destiny Child’s “Survivor”.  2WEI’s music has been featured in big-budget trailers and cinematics for Wonder Woman, Tomb Raider, League of Legends, Assassin’s Creed, Mortal Engines, Mad Max, and more.
In 2018, Simon and Christian were awarded with a Golden Lion in Cannes for best composition.

We recorded this conversation at the Karostar Musikhaus during Reeperbahn Festival in Hamburg on 22.09.2022.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:
2WEI Music website: https://2wei.audio2WEI on Facebook: https://www.facebook.com/2WEIMUSIC2WEI on Twitter: https://twitter.com/2WEIMUSIC2WEI on YouTube: https://www.youtube.com/channel/2WEI on Vimeo: https://vimeo.com/2wei2WEI on Spotify: https://open.spotify.com/artist/Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:
Home: https://europeinsynch.net Facebook: https://www.facebook.com/EuropeinSynch Twitter: https://twitter.com/europeinsynch Instagram: https://www.instagram.com/europeinsynch LinkedIn: https://www.linkedin.com/company/europeinsynch Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

Welcome to the Europe In Synch podcast.

I'm Paul Cheetham and today I'll be introducing you to the Europe In Synch initiative by talking to some of the key people involved in the project.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is truly a cross-border collaboration. 

The goals are to bring together young professionals from the music sector with decision-makers from film and advertising to provide a real-life, hands-on, learning experience, as well as promoting European music in the complex field of synchronization. This is achieved through various forms of communication, knowledge-building and networking via focused mentoring and peer training sessions.

We're going to kick-off our regular podcast series by introducing you to some of the people involved who can let us know a bit more about how the project started and what it is aiming to achieve over the initial four-year span of the initiative. 

So, I'm joined at the table by co-founders, Markus Linde and Nis Bøgvad; music in games expert, Nikolina Finska; and the man in charge of communications, Hannes Tschürtz.

We recorded these conversations around a big table in Hamburg on 12.08.2022.
We hope you enjoy the episode and thank you for listening!
Find out more about our guests:
Markus Linde: https://www.thagsagent.comNis Bøgvad: http://www.copenhagenfilmmusic.comNikolina Finska: http://www.nikolinawork.comHannes Tschürtz: https://hannestschuertz.comEurope In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:
Home: https://europeinsynch.net Facebook: https://www.facebook.com/EuropeinSynch Twitter: https://twitter.com/europeinsynch Instagram: https://www.instagram.com/europeinsynch LinkedIn: https://www.linkedin.com/company/europeinsynch Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...