Cocktails, Tangents, and Answers Antidote 71

Cocktail: Gimlet
Join us in this episode featuring our Digital Manager, Jason McCoy, as we uncover the essentials of paid social media advertising. We define ideal audiences for targeted engagement, delve into platform selection based on audience demographics and goals, explore crafting compelling ad content, discuss advanced targeting strategies, and share tips for budgeting and optimization to maximize ROI. Tune in for actionable insights and best practices to enhance your paid social campaigns.
Recipe:

The featured cocktail for this episode is the classic Gimlet. The original gimlet was made with just two ingredients: gin and Rose’s Sweetened Lime Juice, a bottled, concentrated lime juice. The gimlet gained widespread popularity after it was mentioned in Raymond Chandler's 1953 novel, The Long Goodbye. In the book, the protagonist, Philip Marlowe, declares, "A real gimlet is half gin and half Rose's Lime Juice and nothing else. It beats martinis hollow." This statement cemented the gimlet's place in history.
Ingredients:


Ingredients:
 2 oz. gin..75 oz. freshly squeezed lime juice..75 oz. simple syrup.Lime wheel, for garnish.Directions:
 Fill a cocktail shaker ⅔ full with ice. Add the gin, lime juice, and simple syrup to the shaker. Shake the mixture vigorously for 30 seconds to ensure thorough mixing. Strain the cocktail into a coupe glass Garnish the cocktail with a lime wheel on the rim of the glass for presentation.

Cocktail: Pollinated Bees Knees 
Connected TV (CTV) refers to internet-connected devices that allow users to stream videos and music, as well as browse the web. By utilizing apps like Hulu and Prime Video, viewers can access a wide range of streaming content on all CTVs. In this episode, Rich and Catelin will discuss the effectiveness of CTV advertising, explaining what it is, how it works, and providing tips on how to use it for your business. When deciding whether CTV advertising is right for your business, consider the following pros and cons.
Recipe:
The featured cocktail for this episode is the Pollinated Bees Knees. It is a variation of the classic gin-based Bees Knees cocktail that you may be familiar with. Our producer Zac came up with this recipe specifically for Spring, with added floral notes to make it the perfect seasonal drink. 
Ingredients:
2 oz. gin..75 oz. lemon juice..75 wildflower honey.Honeysuckle for garnish.Steps:
Add the gin, lemon juice and wildflower honey into a shaker with ice and shake until well-chilled.Strain into a chilled cocktail glass.Garnish with honeysuckle.

Cocktail: Milano Torino
In this informative episode, Catelin and Rich provide their expert insights on how to track HubSpot product update blogs efficiently. They share strategies for navigating through the numerous updates, identifying the crucial ones that require your attention, and staying informed in the ever-changing world of HubSpot.
Recipe:
This episode's featured cocktail is the Milano-Torino, also known as "Mi-To". This aperitivo drink is made of Campari and sweet vermouth in equal parts, but it's a flexible recipe that can be personalized. This recipe contains Campari and dry vermouth, grapefruit and lime juice for sourness, and egg white for a frothy finish.
Ingredients:
1 oz. campari1 oz. dry vermouth.75 oz. grapefruit juice1 dash simple syrup1 whole egg2 dashes of orange bittersSteps:
Combine ingredients in a cocktail shaker and dry shake without ice.Add ice and shake again until chilled.Strain into a coupe glass and enjoy!

Cocktail: Death Flip
In this episode, Jamie Johnson, our Digital Specialist, will share some SEO best practices that you should keep in mind while redesigning your website. It's important to be careful and calculated with your efforts, as you could potentially harm your website's rankings and content if you're not mindful.
Recipe:
In 2010, the Black Pearl in Melbourne added a new cocktail to their menu. However, the menu didn't list the ingredients, and if you asked the bartender about the drink, they wouldn't reveal the recipe either. The only clue given to customers was a foreboding description that read, "You don't wanna meet this cocktail in a dark alley."
Plenty of people took the risk and ended up liking the cocktail.  If the ingredients were listed: tequila, yellow Chartreuse, Jägermeister and a whole egg, not many people would've tried it. 
Ingredients:
1 oz. blanco tequila.50 oz. yellow Chartreuse.50 oz. Jägermeister1 dash simple syrup1 whole eggFreshly grated nutmegSteps:
 Combine all ingredients in a mixing tin and shake with ice.Strain into a sour glass.Garnish with freshly grated nutmeg.

Cocktail: Rusty Nail
In this episode, our Producer and Content Coordinator Zac Hazen, will discuss content themes and what a theme-driven strategy can do for your business. At their core, content themes refer to the central topics or ideas around which content is created and organized. These themes help maintain consistency, relevance, and a structured approach to content creation, ensuring that the target audience remains engaged and informed.
Recipe:
The Rusty Nail drink was likely invented in the 1930s and gained popularity in the 1960s and 1970s. Frank Sinatra and the Rat Pack helped make it a favorite of sophisticated drinkers. However, it eventually fell out of fashion and is now an obscure choice. Although not all bars have the necessary ingredient, Drambuie, it’s easy to make at home and worth trying for a classy drink.
Ingredients:
5 oz. scotch.75 oz. DrambuieSteps:
Add the scotch and Drambuie into a mixing glass with ice and stir until well-chilled.Strain into a rocks glass over one large ice cube.