Level Up Your Brand Snapper Studio

We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety.

We dcusses her business's growth and how vital it is to learn from mistakes, uphold strong values, and maintain authenticity in both personal and business branding.

FTA have a mission to enhance people's health, and have just added new services such as spirometry, audiometry, and ear fit testing.

Bek emphasises the importance of ongoing employee development, adherence to core company values, and overcoming obstacles in business.

If you want to connect up with her – jump on her website – Fit Test Australia or reach out to her on LinkedIn.

In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building. 

And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable. 

SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with brand building to foster trust among consumers and eventually increase sales. 

I have Remy Audette, from Sunday Best lined up to go into more detail on mixing brand strategy and SEO together to help grow your business.
00:00 Introduction and Rekindling Love for Website
00:48 Introduction to the Level Up Podcast
01:20 Understanding SEO and Its Importance
03:09 The Role of Luck in SEO Success
04:08 The Value of SEO vs Influencer Marketing
05:21 The Risks of Relying on Social Media Platforms
06:07 Integrating SEO into Your Brand Strategy
06:48 Building Trust and Confidence through SEO

Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals. 

We talk about:
AccountabilityMy brand goals for the yearWhy brand goals need to be broken down into tasksSetting stretch goals and deadlines to help you achieve them.

An explanation of the importance of brand audits. 

In this episode, I describe how audits can be used to:
Understand a brand's positionEvaluate customer recallAnd to identify potential issues that a business might not have noticed. I use brand audits to analyse three key areas:  
External brandingInternal brandingCustomer experience The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve.

It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.

In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'. 

It includes:
A Christmas day wrap-upA thought provoking question raised by Kevin FinnWhere the identity of a brand comes fromAnd highlights that to build a brand, it must be worked on daily

In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience. 
We cover:
How every person working in a brand becomes an extension of its personaThe connection between a brand and its employees. And give you a practical tool to create a charismatic brand personality. We also the misconception that charisma and personality are limited to individuals, not brands. Giving personality traits to a brand is not about manipulatively triggering emotions but facilitating engaging connections.