198 episodes

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

Imperfect Marketing Kendra Corman

    • Business
    • 5.0 • 11 Ratings

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

    196: Revolutionizing Email Deliverability with Guest Nicolas Topper

    196: Revolutionizing Email Deliverability with Guest Nicolas Topper

    Imperfect Marketing with host Kendra Corman Episode 196: Revolutionizing Email Deliverability
    Join Kendra as she delves into the critical topic of email deliverability with Nicolas Topper, CEO and co-founder of Inbox Booster. Inbox Booster is an innovative platform utilizing AI to ensure emails reach their intended inbox, avoiding the dreaded spam and promotions folders of major email services like Gmail, Outlook, and Yahoo. With a background that includes a Master of Science in Computer Science and four patents in computer optimization and email deliverability, Nicolas brings a wealth of knowledge to the discussion.
    Topics covered in today's episode include:
    The science behind email deliverability and the common misconceptions that marketers face.Strategies for improving email placement in the inbox and not in spam or promotions.The role of content, DNS configuration, and sender reputation in determining email deliverability.The impact of recent changes in email service providers' policies on marketing strategies.Practical tips for businesses to ensure their emails are welcomed by their audience's inboxes.and more. 

    Tune in every Tuesday and Thursday for insightful conversations on navigating the challenges of marketing with Kendra and her guests.
    Resources:
    Inbox Booster: Discover how to optimize your email deliverability and ensure your messages reach your audience effectively. https://inboxbooster.com/Join us for this enlightening conversation on mastering email deliverability, an essential component of successful digital marketing strategies. Whether you're a seasoned marketer or new to the field, this episode is packed with actionable advice to improve your email campaigns.


    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 26 min
    195: Supercharging Your Marketing Productivity with AI Tools with Host Kendra Corman

    195: Supercharging Your Marketing Productivity with AI Tools with Host Kendra Corman

    In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch and fact-checking. She provides tips on integrating AI into marketing workflows and emphasizes the need for continuous evaluation and adjustment. By strategically leveraging AI, marketers can save time and energy while creating high-quality content.

    Topics covered in today's conversation include:
    Content creation and idea generation with AI tools like ChatGPT, Claude.ai, and Perplexity.aiChallenges and considerations when using AI, such as potential lack of originality, data accuracy, and the need for human inputIntegrating AI into your marketing workflow, from brainstorming to drafting and review processesTips for effective AI integration, including starting small, combining AI with human creativity, establishing review processes, and continuous evaluationAnd moreJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.




    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 10 min
    194: Mastering Brand Strategy for Business Growth with Guest Chaya Glatt

    194: Mastering Brand Strategy for Business Growth with Guest Chaya Glatt

    Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business Growth

    Kendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority training program, shares her passion for evolving high-performing businesses into iconic brands. With a no-nonsense approach to creativity, she emphasizes goal-focused, data-driven branding and marketing strategies.

    Topics covered in today's conversation include:
    •The essence and importance of brand strategy in achieving business goals.
    •The pitfalls of "creative nonsense" and the significance of aligning marketing efforts with concrete objectives.
    •Effective communication with customers to refine messaging and improve engagement.
    •Building trust through evidence-based marketing and client testimonials.
    •The critical role of website presentation and content in establishing credibility and connecting with potential clients.
    •Continuous evaluation and evolution of marketing strategies to remain relevant and compelling.

    and more.

    Tune in every Tuesday and Thursday as Kendra explores the intricacies of marketing through the lens of imperfection, encouraging progress and growth.

    Resources:

    Visit Chaya Glatt's website for free trainings and resources on brand strategy and business growth.

    You can find Chaya Glatt:

    LinkedIn: https://www.linkedin.com/in/chaya-glatt-copywriter/
    Additional Resources: https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/





    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 28 min
    193: The Content Multiplier: 10 Ways to Repurpose a Single Podcast Episode with Host Kendra Corman

    193: The Content Multiplier: 10 Ways to Repurpose a Single Podcast Episode with Host Kendra Corman

    Imperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast Episode
    Kendra shares her top 10 tips for repurposing podcast content, including:
    Turn key moments into social media postsCreate blog posts and articlesMake video clips for various platformsDesign visual assets like quote cardsUse insights in email newslettersHost live Q&AsSummarize episodes into presentationsDevelop quizzes and pollsPost discussion promptsLeverage AI tools to automateRepurposing content saves time while expanding your reach across platforms. Kendra emphasizes working smarter by creating a content multiplier from just one podcast episode.
    Tune in every Tuesday and Thursday for more real-world marketing advice from Kendra.


    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 7 min
    192: Rethinking Sales and Marketing Strategies with Guest Diane Helbig

    192: Rethinking Sales and Marketing Strategies with Guest Diane Helbig

    Imperfect Marketing with host Kendra Corman Episode 192: Rethinking Sales and Marketing Strategies
    Kendra talks imperfect marketing with internationally recognized business and leadership development advisor, Diane Helbig. Diane is a certified professional coach and president of Helbig Enterprises, where she aids businesses and organizations in becoming more constructive and profitable. With a wealth of experience as an author, award-winning speaker, and workshop facilitator, Diane shares insights into effective sales and marketing techniques that steer clear of traditional selling tactics.
    Topics covered in today's conversation include:
    The counterintuitive approach to sales by focusing on value instead of sellingThe power of email marketing and how to do it without spammingNetworking mistakes to avoid and how to genuinely build relationshipsThe role of social media in marketing and building communityThe effectiveness of podcasting in sharing valuable content and building trustand more. Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
    Resources:
    Succeed Without Selling by Diane Helbig: https://amzn.to/2TBxOWQ You can find Diane Helbig:
    LinkedIn: https://www.linkedin.com/in/dhelbig/Accelerate Your Business Growth Podcast: https://www.helbigenterprises.com/podcast 

    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 27 min
    191: The Podcast Puzzle: Assembling the Pieces for a Hit Show with Host Kendra Corman

    191: The Podcast Puzzle: Assembling the Pieces for a Hit Show with Host Kendra Corman

    Imperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit Show
    Kendra shares her tips for creating a hit podcast, including:
    Crafting an authentic voiceUnderstanding listener behaviorOptimizing SEOGetting guest appearancesBuilding community engagementShe emphasizes the importance of consistency and focusing on your listeners at every touchpoint. Small tweaks to stand out in the crowded podcast space can elevate your show over time.
    Join Kendra every Tuesday and Thursday for real-world marketing advice you can apply right away.


    Looking to save time or get more information from AI?

    If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.

    Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!

    Amazon: https://a.co/d/bhblVcG
    Free e-version: https://courses.kendracorman.com/aibook

    Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

    • 8 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Seize This ,

Great Premise

Kendra provides such great information and facilitates wonderful conversations with her guests. The goal - help others succeed without feeling like they have to be perfect.

BookGuy96 ,

Imperfect Marketing is Perfect for Biz Owners

Wow! I love the concept behind Kendra's show, Imperfect Marketing! And what a great host! Kendra looks at marketing through a different lens, one that is super valuable for business owners!

Mom not in the middle ,

Amazing Conversations! 💛✨

I love the quick hits from Kendra’s solo episodes, these are helpful reminders and tips.
The conversations are honest and Kendra has a way of drawing out helpful ideas from different guests.

Thank you!
Avi

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