Pocket-Sized Podcasting With Alitu Alitu: The Podcast Maker

Using flyers to advertise your podcast can be an effective marketing strategy, if done correctly. They can get your show in front of potential listeners in an eye-catching and tangible way. They can tempt these potential listeners into finding out more, by offering a clear problem-solution relevant to your content.

This is potentially the ultimate way to spend any advertising budget. Find a successful show with a similar target audience to your own, then, sponsor it for a few episodes.

Email newsletters are still arguably the most effective way for brands and businesses to keep their fans up-to-date. And many of these brands and businesses will offer sponsorship opportunities for their newsletters, too. This can be an excellent way to get in front of your target audience.

Google Ads is another behemoth of online advertising, and there's a good chance you see dozens of these every single day.

Reddit is described as a “social news aggregation, web content rating, and discussion website.” That’s some elevator pitch eh? You can’t argue, though. It is one of the most visited websites in the world – and it's yet another place you can run paid ads to promote your content.

Spotify boasts well over 250 million “ad-supported” listeners.