Frictionless Marketing Lippe Taylor

We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief Corporate Affairs Officer for Saniona and Vice President of Communications and Patient Advocacy for Sobi in North America.
At Voyager Therapeutics, Trista plays a pivotal role in shaping the company's strategic vision, managing investor relations, and driving corporate communications. She has a rich history in facilitating effective communications at various stages of company development, from preclinical to commercial, and has worked extensively in both the U.S. and Europe. Trista's expertise extends to areas such as DE&I, corporate social responsibility, and patient advocacy, reflecting her comprehensive approach to corporate affairs.
In this episode, Trista shares her extensive experience, tracing her journey from her early days in public relations agencies to her current leadership position at Voyager. She delves into the nuances of storytelling in the biopharma industry, the transition from reporter to corporate leader, and the integration of communications with corporate strategy. Trista offers a unique perspective on the evolution of corporate communications in biopharma and provides insights into the challenges and opportunities associated with this dynamic field.
Join us in exploring these fascinating topics and more with Trista Morrison.

We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies.
At Siemens, Lynette advocates for the company’s mission to combine the real and digital worlds to address significant challenges such as climate change, urbanization, and digitalization. Under her communications leadership, Siemens continues to innovate in areas like additive manufacturing, automation, and data analytics while also focusing on sustainability.
In this episode, Lynette discusses the intricate balance of maintaining legacy while ushering in modernity at a storied company like Siemens. She also touches on the pivotal role of AI in communications and its impact on the Chief Communication Officer role and she delves into the fascinating concept of the industrial metaverse and offers her nuanced perspective on navigating the complex intersections of technology, leadership, and communication.
Join us as we unpack these topics and more with Lynette Jackson.
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Produced by Simpler Media

Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are now part of Simply Good Foods. Before joining The Simply Good Foods Company, Linda was instrumental in steering marketing and innovation at WhiteWave Foods and held pivotal positions at Kellogg's, Clorox, and multiple other very notable companies.
Linda's expertise in marketing and product innovation has been a driving force in reshaping the way food companies approach health and wellness trends, and her journey reflects a deep understanding of both consumer behavior and market trends.
In this episode, Linda delves into her extensive career, from the evolution of the Atkins and Quest brands to the challenges and successes of marketing in the ever-changing landscape of health-conscious consumerism. She also dishes out her insights on personal growth and leadership, reflecting on how her experiences have shaped her approach to innovation and team building.
So, without further ado, let's welcome Linda Zink, Chief Marketing Officer at The Simply Good Foods Company.
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Produced by Simpler Media

Today, we’re thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Public Relations, leading media strategy and execution for a multitude of pharmaceutical, biotech, and medical device clients. 
His journey in the healthcare communications landscape spans over two decades, with notable roles at Real Chemistry, GCI Group, and the Pharmaceutical Products Division at AbbVie.
In today’s episode, Geoff details his extensive career journey from his early days in public relations and advertising to his pivotal former role at Horizon Therapeutics, a biopharmaceutical company dedicated to developing transformative medicines for individuals grappling with rare and rheumatic diseases. 
Geoff also illuminates the dynamic interactions between patient-centric approaches, corporate stewardship, and the challenges associated with the swiftly evolving healthcare landscape. Moreover, he shares his personal growth narrative, reflecting on how a three-day offsite event altered his outlook on feedback, propelling him toward seeking coaching to enhance his leadership acumen.
Without further ado, please welcome Geoff Curtis, former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics.
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Produced by Simpler Media

Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it intersects the worlds of education and biotech. Brooke spent significant time as a teacher in multiple districts, which instilled in her a deep passion for making a difference in children's lives. This passion, combined with a personally driven mission to combat neurological diseases, fuels her work at Neurocrine Biosciences.
In today's episode, Brooke explores her unique journey from elementary teaching to a leadership role at Neurocrine Biosciences, a San Diego-based biotech company dedicated to discovering, developing, and commercializing life-changing treatments for people with serious, challenging, and under-addressed disorders. Brooke delves into the company's evolution from a startup to an industry leader and will examine the evolving landscape of healthcare, focusing on the intricate relationship between patient needs, corporate responsibility, and the complexities of modern healthcare marketing. Without further ado, please welcome Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences.
Without further ado, please welcome Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences.
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Produced by Simpler Media

Glenn Murphy is the Director of Communications at Tune Therapeutics, a company that's seriously pushing the envelope in medical innovation with its focus on epigenetics.
Tune Therapeutics is revolutionizing gene therapy by using targeted epigenetic modulation to fine-tune gene expression. If you're not entirely sure what that means, keep listening—it's a fascinating and, I believe, critical innovation in healthcare. Tune is breaking free from the limitations of traditional gene and cell therapies by developing solutions for even the most challenging diseases.
In addition to his role at Tune, Glenn is the founder and Chief Instructor at NC Systema, a unique training system that blends martial arts, yoga, massage, and meditation. He's also the founder of StressProof, offering resilience training workshops and group retreats for stress management.
On the writing front, Glenn is an accomplished author with more than 25 popular science titles to his name, covering topics from astronomy and anatomy to ecology and zoology. Among these are the children's hits "Why is Snot Green?" and "Will Farts Destroy the Planet?"
In today's episode, we'll delve into the groundbreaking work Tune Therapeutics is doing in the realm of epigenetics and also hear Glenn's unique tips on communicating complex scientific topics to a broad range of stakeholders.
Additionally, we'll explore how the resilience and stress management techniques Glenn has mastered serve him in his corporate work.
Without further ado, please give a warm welcome to Glenn Murphy, Director of Communications at Tune Therapeutics.
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Produced by Simpler Media