#3810MINDSET Project 3810

Today's episode is the audio-only stream from a Boss Board High Noon presentation by DeMarcus Strange, a Risk Management Control expert from Insurica. He explains what EMOD is and how it affects the cost of your insurance. EMOD stands for "experience modifier". DeMarcus discusses how basic safety processes can encourage a safe atmosphere which lowers your EMOD.

Today's theme is advertising and our guest is Kyle Golding of the Golding Group.

We also reference Episode 3 in this episode.

Today's theme is about the process of selling. Our guest, Rob Miles, an adjunct professor of entrepreneurship at the University of Science and Arts of Oklahoma, and founder of Thousand Paces, walks us through an example sales process.

The Sales Process
(Example: Selling Tickets at a Ballpark)


Identify Customers

“Two most critical determinants of sales success: Customer Identification, Maximize sales leads
CRM systems

Archtics
Salesforce




Connecting with customers

Direct Mailers – expensive and inefficient

Does not get you in front of your target
Can be easily tracked with QR codes and links
Great if you identify a geographic target
Usually used for family or personal use – mini packages


Telemarketing – Inside sales vs outside sales

Dialing for dollars
Cold call leads, follow up from appointments
Reconnect with old customers
Scripting


Overcoming Objections

“People don’t commit over the phone anymore; we have to get them to the ballpark”
Personal Selling
Face to face in person selling – most expensive usually for higher priced items




Customer Interaction

Quality – winning teams attract more customers
Quantity – personal tickets might only purchase partial season packages
Time – they have other commitments
Cost – tickets are expensive


Follow Up

Its cheaper and easier to sell to existing customers than find new ones
After the sell follow up schedule – nothing kills a deal faster than unused tickets 

Follow up a couple of weeks before the event – do you have enough tickets
Follow up a day before the event – do you have all the parking passes
In seat visit – make sure everything is going okay – did you see the luxury boxes?
Follow up 2 days, 2 weeks, 2 years





(this was supposed to be an outline format, but the editor was not having any of it)

Today's theme is all about being SELL ready, and what it takes to sell your business, with business broker Hank Bockus. Read more about Hank on his site.

Today's theme is intellectual property with our guest Ross Chaffin, an IP attorney with Tomlinson McKinstry, in Oklahoma City.



Reference Links

US Federal Trademark Search
https://www.uspto.gov/trademarks/search

How to do a reverse image lookup on Google
https://support.google.com/websearch/answer/1325808?hl=en&co=GENIE.Platform%3DDesktop

Today's theme is product development - Research, MVP (minimum viable product), and Value Creation.

Our guest is Michael Combs, Director of Product Development at DD Audio, and a member of the Project 3810 Incubator Advisory Council.



Here are some links referenced in the episode:

https://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp

https://asana.com/resources/product-development-process

https://organizationalphysics.com/?s=product+lifecycle