68 episodes
B2B Social Growth: Presented By Tribal Impact Tribal Impact
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Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
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How To Bring Employee Stories To Life With Dianne Henderson From Maximus
Stories are 22x more memorable than facts. What stories are your employees' telling?
Join Tribal Impact's Sarah Goodall and Dianne Henderson, Communications Manager, Social Media at Maximus, as they delve into employee storytelling and the power of a strong employee advocacy program.
We'll be covering:
How employee advocacy fits into a wider employer branding strategy.Ensuring employees follow social media guidelines when sharing online.How to build momentum and increase adoption rates. -
The Influence Of Employee Voices In Employer Branding With Charu Malhotra
Join Tribal Impact's Sarah Goodall and leading Talent authority Charu Malhotra, who'll be exploring how to build a compelling employer brand through inclusive culture-building.
We’ll be deep-diving into these topics:
How to bring culture to life for the benefit of candidates, seeing and living it through the eyes of your employees. How this can lead to recruitment success, sharing specific examples.The importance of building a trust culture; how to empower employees to tell their stories. -
How To Leverage Social Media For Sales With Paul Lewis From Pitney Bowes
78% of individuals using social media for sales outperform their peers who do not engage in social selling (LinkedIn).
Tribal Impact’s Sarah Goodall will be speaking to Paul Lewis, Head of Digital, Social Media Marketing & Sales Enablement at Pitney Bowes, about how he enables global sales teams to leverage the power of social media.
We’ll be covering:
How to educate sales in the art of digital marketing & social media.How to scale employee advocacy across disparate teams.Techniques for getting the most out of Sales Navigator. -
The Challenges Of Scaling Social Selling In IT With Sandy Adam From Quest Software
Tribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these.
We’ll be covering:
The role of change management in social selling training. How to roll out a social selling program across a large enterprise organisation.The struggle of demonstrating ROI and how to overcome this. -
How To Elevate Your Content Strategy Through Employee Advocacy With Purna Virji From LinkedIn
When employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it.
Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and author of High-Impact Content Marketing, about the synergy between your content marketing strategy and employee advocacy program.
We’ll be covering:
Creating high-impact content.Why thought leadership is crucial in shaping a company's content strategy.How employees can effectively contribute to and amplify the key messages of a company.View our upcoming schedule here: https://www.tribalimpact.com/resources/upcoming-linkedin-lives -
The Power Of Bringing Employee Value Proposition And Advocacy Together With Vicki Saunders
Tribal Impact’s Sarah Goodall speaks to Vicki Saunders, Founder of The EVP Consultancy, about the intersection of Employee Value Proposition (EVP) and Employee Advocacy in modern business landscapes.
We’ll be covering:
Defining Employee Value Proposition (EVP) and why it's important.How does a well-crafted EVP influence employee engagement?How can organisations empower their employees to become advocates?