The Ingenium Books Podcast: Author. Publisher. Changemaker‪.‬ Ingenium Books

Are you a self-published author, pouring your heart and soul into your book only to face the heartbreak of returns? Picture this: a cautionary tale of a publisher forced to pay back royalties on a staggering 25,000 returned copies. The publishing industry is like a consignment store, where that initial sale to a bookstore is just the beginning of a risky ride. But fear not, because in this captivating episode, we unravel the secrets of protecting yourself financially, setting aside a reserve against returns. Stay tuned to discover how to navigate the treacherous waters of book returns and ensure your hard work doesn't go in vain.
Check your royalty report for the line item 'reserve against returns' and thank your publisher for protecting both of you. - John Wagner-Stafford

In this episode, you will:
Learn how to protect yourself financially by setting aside a reserve against returns.Discover strategies for mitigating the risk of book returns in the publishing industry.Explore ways to proactively communicate directly with bookstores to minimize returns.Gain insights on how proactive marketing and increased visibility can help reduce returns.Understand the importance of establishing a reserve against returns to safeguard your earnings.

The resources mentioned in this episode are:
Check your royalty reports for a line item that says reserve against returns to ensure your publisher is accounting for potential returns.Ask your publisher about their accounting and tracking system to ensure that the amount withheld for returns is not offsetting another author's royalties.Review your publishing agreement to see if it allows for returns and what the percentage and term for returns are. Ensure you understand the length of time the publisher can hold returns.If you are self-publishing, make sure you understand how to communicate with distributors about returns. This may involve specific settings or instructions when uploading your book to platforms like KDP or Ingram.Consider setting aside money in reserve to prepare for potential returns, especially if you are experiencing more returns than sales.Stay informed about the publishing industry and keep up with best practices for handling returns to protect yourself as an author or publisher.


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In this riveting episode of The Ingenium Books Podcast, author Ivan Scott defies the odds as he shares his journey through more than 300 rejections from traditional publishers, overcoming dyslexia, and achieving his dreams. With his mantra of "find a way or find an excuse," Ivan's story and positive attitude will inspire you no matter what obstacles you face in your author journey. 
"With dyslexia, I have to go from A to B, over to C, then to D, then to E and F. Oh, okay, now I'm where I need to be. It just takes me a diftferen.t path to get tere. And now that I have figured out how to do it, that's the way that I roll." — Ivan Scott


In this episode, you will:


Gain inspiration and practical insights on how one author has overcome dyslexia-related challenges in writing.Uncover the advantages of self-publishing when rejections from publishers mount.Learn about the impact dyslexia can have on your writing and how to navigate through it.Understand the importance of perseverance in your self-publishing journey.Gain a deeper understanding of the self-publishing journey and what it entails.Find motivation to pursue your dreams as an aspiring author with dyslexia.The resources mentioned in this episode are:


Visit Ingenium Books website to learn more about their services and resources for authors.Check out Ivan Scott's website to discover his books and learn more about his writing journey.Purchase Ivan Scott's books on popular online platforms such as Amazon, Barnes & Noble, or Book Depository.Consider self-publishing your own book with Ingenium Books if you're interested in taking control of your publishing journey.Explore the podcast episodes of the Ingenium Books podcast for more conversations and insights on author publishing.Connect with Ivan Scott on social media platforms such as Facebook or Twitter to stay updated on his latest projects and writing updates.Support the show
Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.
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· https://www.linkedin.com/company/ingeniumbooks/
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Author Kathy Wagner (no relation to the hosts) shares her journey to a traditional publishing offer, revealing the challenges of gaining media attention and recognition for her memoir, along with the joy of achieving what she had set out to do. 

Kathy's story shows us the value of perseverance, and teaches us that there is virtually no path to publishing that doesn't involve some hard work on behalf of the author. Listen as Kathy explores the opportunities and frustrations of being a new author, and pursues the visibility and success she seeks for her book. 
Being able to hold on to hope was a lifeline through early grief, and knowing that I could write this book with a purpose of providing hope for others gave me a pathway forward for my own healing. — Kathy Wagner
In this episode, you will learn about:
The healing power of writing: how one author overcame the challenges of writing through trauma and grief to create a powerful and transformative literary work.Navigating the traditional publishing maze: gain insights into the hurdles and potential roadblocks of traditional publishing and learn effective strategies to overcome them.The need to be your own book promoter, even if you're traditionally published:  Discover proven strategies for promoting your book and reaching more of your target audience, increasing your chances of success in the competitive publishing industry.Identifying your target audience: Understand how to pinpoint the ideal readership  and tailor your book to resonate with them on a deeper level.Harness the power of exposure: Learn how to maximize opportunities,  increase your visibility as an author, and enhance your chances of success in the literary world.The resources mentioned in this episode are:
Visit the Ingenium Books website to listen to the full episode of the Ingenium Books Books podcast featuring Kathy Wagner.Learn more about author Kathy Wagner and her memoir by visiting her website. Purchase Kathy Wagner's memoir, Here with you: Memoir of Love, Family, and Addiction,  or through your preferred online retailer.Explore the Ingenium Books Books podcast for more episodes on authors, publishing, and writing.Reflect on the role of writing as a tool for processing and moving through grief, as discussed by Kathy Wagner in the writing of her memoir.Subscribe to the Ingenium Books newsletter for updates on new podcast episodes, book releases, and industry insights.Check out the Ingenium Books blog for articles and resources on writing, publishing, and marketing for autSupport the show
Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.
· https://ingeniumbookspodcast.com
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If you're feeling frustrated and overwhelmed by your lack of book sales, despite your efforts to utilize email marketing, then you are not alone. Many authors find themselves stuck in a cycle of sending out newsletters, freebies, and promotional emails, only to see minimal results. Instead of seeing increased book sales and stronger connections with readers, you may be experiencing low open rates, unresponsive subscribers, and a sense of wasted time and energy.

"Email is the most overlooked marketing channel, but it's the highest ROI channel with the highest engagement. It is — or it can be — a huge and active group of people, and it an an audience you own.  It's the most reliable and direct access you can have."
— Matt Treacey

In this episode, you will learn how to:


Boost book sales and connect with readers through effective email marketing strategies.Unlock the power of email lists to maximize your author platform and reach a wider audience.Create a thriving ecosystem with your email list, fostering stronger relationships with your readers.Unleash the benefits of email marketing and watch your book sales soar.Personalize and segment your emails to engage readers on a deeper level, resulting in increased book sales and reader loyalty.
The resources mentioned in this episode are:

Sign up for Matt Treacey's email marketing consultation services: Visit Matt's website to learn more about his services and how he helps clients improve their email marketing strategy.

Purchase Matt Treacey's book Natural Orders: Email Marketing Automation Strategy for Small Online Business to discover valuable insights on taking your email strategy to the next level.

Join the Ingenium Books Books podcast community: Subscribe to the Ingenium Books Books podcast on your favorite podcast platform to stay updated on the latest episodes featuring authors, publishers, and changemakers.

Follow Matt Treacey on social media: Connect with Matt on social media platforms such as Twitter, LinkedIn, and Instagram to stay updated on his latest insights and tips on email marketing.

Attend a webinar or workshop on email marketing: Keep an eye out for upcoming webinars or workshops hosted by Matt Treacey or other industry experts to deepen your knowledge and skills



Support the show
Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.
· https://ingeniumbookspodcast.com
· https://www.linkedin.com/company/ingeniumbooks/
· https://ingeniumbooks.com
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Do you aspire to be a TEDx speaker? Are you eager to achieve the desired outcome of becoming a captivating presenter on the TEDx stage? Look no further. In this episode, our esteemed guest, Ingenium Books' author Marjorie Aunos, shares her invaluable insights on how to navigate the process of becoming a TEDx speaker. With her expertise, you can unlock the key to becoming a compelling TEDx speaker and realize your dream of captivating audiences worldwide.
Every time I spoke, I felt more empowered, and I felt my message got clearer...my voice is still there. And because I am now a mom with a disability, my voice is actually louder, or it resonates differently to many different people.
— Marjorie Aunos, author of Mom on Wheels and TedX Speaker

In this episode you will find out about: 
Mastering your writing voice for speech: Discover how to hone your unique writing voice and style to captivate listeners and stand out in a crowded market.The power of editing and revising: Learn why the editing and revising process is crucial for creating polished, impactful speech that resonates with the audience.How pursuing a TedX speaking slot can help you in marketing and promotion of your book, boosting visibility and sales and reaching a wider audience.Hear author Marjorie Aunos' personal experiences and stories from her path to getting on the TedX stage and share in her triumphs, challenges, and lessons learned on her journey. 
The resources mentioned in this episode are: 
Check out Marjorie Aunos' book, Mom on Wheels, available on Ingenium Books' website: https://ingeniumbooks.com/mom-on-wheels-by-marjorie-aunos/Watch Marjorie Aunos' TEDx Talk, titled What We can Learn fromParents with Disabilities, here: https://youtu.be/XeYYVz_PH30?si=wkczcpfwzdge95sw Explore the TEDx website to learn more about the TEDx events and find upcoming events near you: https://www.ted.com/about/programs-initiatives/tedx-programConsider attending an Inspirational Speaking competition to experience the power of storytelling and public speaking.Subscribe to the Ingenium Books Podcast to discover more inspiring stories and insights from authors and changemakers.Share the podcast episode or Marjorie Aunos' TEDx Talk with others who may benefit from her message.Take the time to reflect on the power of solution-focused thinking and how it can positively impact your own life and parenting journey.

Support the show
Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.
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Join us as we delve into the world of book launch events with author Colleen Clark. Discover the secrets to creating a successful and impactful event, filled with symbolism, intention, and collaboration. Don't miss this story of the book launch event to top all book launch events. 


I've always been aware that we can't do things on our own. This book launch was an opportunity to celebrate and acknowledge all of us, because we're part of a collective that makes things possible. - Colleen ClarkIn this episode, you will be able to:


Learn the key strategies to create a successful and impactful book launch event that will leave a lasting impression on your audience.Understand the importance of gratitude and how recognizing collective effort can enhance your book launch event.Embrace new experiences and say yes to unexpected opportunities to expand your reach and make a bigger impact with your book launch.Explore the value of investing time in personal connections and discover how connecting with readers can enhance your book launch event.The key moments in this episode are:
00:00:00 - Introduction
00:01:08 - Background of Colleen Clark
00:04:12 - Initial Resistance to Book Launch Event
00:08:25 - Choosing the Location
00:09:50 - Symbolism of the Feather
00:12:50 - The Spectacular Cake
00:17:45 - The Giving Back Component
00:19:31 - Books and Book Signing
00:20:52 - The Food and Ambience
00:23:19 - Women of Inspiration Award Nomination
00:25:13 - The Meaning Behind the Title

I saw this book launch as the biggest party I've ever thrown, a chance to say thank you and honour everyone who has supported me on this incredible journey. - Colleen Clark


This is Colleen Clark 's story:


Colleen Clark is a clinical social worker with over 40 years of experience. As a recognized trauma expert, Colleen had always felt the urge to share her knowledge and insights. Her book, "Come Passion: The Soulful ART of Healing Trauma," published in April 2023. Colleen soon realized the significance of celebrating this milestone in her career. She wanted her book launch event to be a memorable and impactful experience, a true celebration of collaboration and gratitude. Colleen meticulously planned every detail, from the venue to the decorations, ensuring that each element reflected her spiritual beliefs and the essence of her work. Feathers, symbolizing compassion and delicate healing, were intricately incorporated throughout the event, from the book covers to the decorations and even the cake. The program included speeches from supportive friends, colleagues, and even Colleen's own granddaughter, for a truly meaningful occasion. The event was a success, with attendees eagerly purchasing and requesting personalized signed copies of the book. Colleen's book launch event was a testament to the power of collaboration, compassio
Support the show
Thanks for listening! Find us wherever you get your podcasts. Subscribe to our YouTube Channel (@ingeniumbooks) or visit our website at ingeniumbooks.com.
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