97 episodes
Digital & Dirt Lamar Advertising
-
- Technology
-
-
4.8 • 27 Ratings
-
What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.
-
Beyond the Buzz: AI's Real-world Impact with Joanna Peña-Bickley
In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection.
-
MediaPost DOOH Insider Summit | Scottsdale AZ
In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale.
Albert Thompson, Walton Isaacson
Toni Morris, Vistar Media
Rick Robinson, PJX Media
Michelle Capasso, Connelly Partners
Jaime Ogus, Jack in the Box
Jon Whitfield, MediaPost
Jessica Edwards, Albertsons
Claudia Damas, Altermark -
Partnerships, Vision, and an Award-Winning Culture with Brandon Landry
In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming.
Podcast Breakdown
00:41-05:29 Meet Brandon Landry
05:30-09:48 The Beginnings of Walk-On’s
09:49-13:09 Transferable Skills On and Off the Court
13:10-22:18 Driving Success and Scalability
22:19-37:15 Partnerships, Vision, and an Award-Winning Culture
37:16-38:24 Overcoming the Obstacles of Success
38:25-44:39 Expanding the Brand Portfolio
44:40-53:57 Pulling for the Underdog and Providing Opportunities -
Digital Dominance & Inspiring Insights with Shingy
In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path.
Podcast Breakdown
00:00 - 03:30 Meet Shingy
03:31 - 08:15 The Power of Short Attention Spans
08:16 - 14:00 Curiosity and Niche Exploration
14:01 - 20:00 The Internet's Influence on Brand Engagement
20:01 - 30:00 Nostalgia and Active Engagement
30:01 - 35:30 Concerns about Passive Consumption
35:31 - 40:00 Creating Spaces for Active Engagement
40:01 - 45:00 Brands Embracing Engagement -
AI-Driven Music Discovery with Jon Vlassopulos
In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0.
-
Diving Deep into Andie Swim’s Story with Melanie Travis
In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.
Podcast Breakdown
00:00 - 01:50 Meet Melanie
01:51 - 06:30 Melanie's Journey
06:31 - 12:20 Overcoming Challenges
12:21 - 19:45 Leadership Insights
19:46 - 25:55 Leveraging Social Media
25:56 - 31:30 Data-Driven Marketing
Customer Reviews
Love listening and learning
I really enjoyed listening to the two episodes with Tommy Teeple today. I went to one of his first Lamarketing Classes in Pensacola, FL at the Rosie O’Grady meeting room back in the early 80’s. I worked for Lamar in Daytona Beach for 7 1/2 years.
The podcast the industry NEEDS!
Absolutely blown away by the quality of the content and conversation.
From the board room to the boom truck, there is something in this for everyone.
So stoked for Ian to chart these waters.