12 episodes

An exploration of podcast-based content marketing strategies and stories for organizations and entrepreneurs. Podcasting as content strategy leads to business, personal and audience growth.

Podcasting Strategy Juergen Berkessel

    • Business

An exploration of podcast-based content marketing strategies and stories for organizations and entrepreneurs. Podcasting as content strategy leads to business, personal and audience growth.

    Alex Sanfilippo, Founder of PodPros, PodMatch, PodcastSOP and PodLottery - Podcasting Resources Guide

    Alex Sanfilippo, Founder of PodPros, PodMatch, PodcastSOP and PodLottery - Podcasting Resources Guide

    Serial podcasting entrepreneur Alex Sanfilippo the creator of several amazing platforms for podcasters such as podmatch, podcast SOP, Pod Lottery and pod Talks.

    • 19 min
    How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing

    How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing

    For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform.
    StoryChief excels in “content marketing”, for blogs as well as for podcast episode articles . And for our clients, we still follow this approach as one of the best ways to organically grow and promote a podcast to this day, while growing an email list and social following in the process.
    The StoryChief platform has evolved and grown since then, and yet much has stayed the same.
    And, we still offer a 20% platform discount to our followers.
    Episode Links And ResourcesFull Episode Links and Resources: https://www.podcastingstrategy.com/episode/content-marketingHere is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-toolsIn the meantime, please follow us on YouTube and subscribe to The Podcast Growth ChannelLearn more about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/

    • 31 min
    How Evergreen Posting On Social Media For Podcasters Creates Growth

    How Evergreen Posting On Social Media For Podcasters Creates Growth

    As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring.
    Links and ResourcesWe go into much more details, pros and cons in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/episode/evergreen-posting/
    Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/To try SmarterQueue: https://polymash.me/smarterqueue

    • 21 min
    Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)

    Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)

    Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is is what we at Polymash call podcast micro-copy.
    We know how hard it is to write an introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That’s why we highlight some Artificial Intelligence tools in this episode of the Podcasting Strategy Show! These can help you craft the perfect micro-copy for every episode of your podcast or blog post in just minutes. No more writers block! Just tell the tool what type of tone you want (witty, bold, professional) and let the AI do all the work for you!
    AI tools can help give your audience exactly what they need for each episode – a great introduction that makes them eager to listen or read on. And with over 10,000 different types of introductions available, there’s no way anyone could get bored listening/reading any one particular series again!
    Plus, these tools are free so sign up for right now, with a 10,000 word AI generator credit, so check out the links in this episode today before time runs out!
    So what is micro-copy? Well, you've been listening to it. The introduction for this episode you just heard was 95% generated by an AI tool we will talk about in this episode.
    00:00 - An Introduction To Micro Copy
    02:51 - Micro Copy Use Cases
    07:02 - Podcast Show Notes Content Series Recap
    10:31 - Jasper AI Overview and Features
    15:14 - Our Favorite Jarvis AI Templates
    23:14 - Jasper AI Demo For An AIDA Intro
    27:53 - Links And Resources
    Links and ResourcesTo try Jarvis and get AI credits from our Polymash Deal for 10K words:
    https://polymash.me/jasper
    We go into much more detail and the pros and cons of each in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles
    Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/

    • 30 min
    Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

    Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

    Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles.
    Links and ResourcesFor links and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles
    Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-toolsVisit Polymash Podcasting at https://polymash.com/podcast-production/

    • 27 min
    Podcast Show Notes Workflow Tools That Save Massive Time — Part 1

    Podcast Show Notes Workflow Tools That Save Massive Time — Part 1

    Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy.
    For links and resources, goto https://podcastingstrategy.com/episode/episode-show-notesLearn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/ YouTube Video: https://www.youtube.com/watch?v=4Pa7axpUaVI

    • 22 min

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