46 episodes

Shelf Confidence is a podcast brought to you by the Pennsylvania Food Merchants Association that focuses on trends and innovation in the food and beverage retail industry.

Shelf Confidence Erica Logsdon

    • Business
    • 5.0 • 1 Rating

Shelf Confidence is a podcast brought to you by the Pennsylvania Food Merchants Association that focuses on trends and innovation in the food and beverage retail industry.

    De-escalation Training by Ready Training Online

    De-escalation Training by Ready Training Online

    When difficult situations occur it can be stressful and downright scary. Today we have Ready Training Online on the podcast to talk about their De-escalation Training that they will be offering to PFMA Members complementary for the next 90 days. You can find this training on our website on the resource tab under the Human/Labor Resources category: https://www.pfma.org/member-resources.html
    Ready Training Online’s mission is to inspire and facilitate employee success through the delivery of engaging, customizable, and easy-to-manage online learning. We place high value on integrity, teamwork, and excellence while remaining client-focused in all they do. At the end of the day, their goal is to make your training impactful and easy.
    If you enjoy Shelf Confidence, please subscribe and share. Thanks for listening!

    • 22 min
    Learn how Shelfmark uses Practical AI to Keep the Shelves Stocked

    Learn how Shelfmark uses Practical AI to Keep the Shelves Stocked

    Join us as we talk to Pat O’Donnell, CEO of Shelfmark, and learn how they use data and AI technology to keep the shelves stocked. Shelfmark is a remote inventory management system powered by AI. 

    Shelfmark was born after half a dozen rides on a DSD delivery truck and another half dozen days spent on a grocery store’s receiving dock. There was one common thread with everyone Shelfmark spoke to. They knew their work could be smoother. They just didn’t know how. Shelfmark set out to solve their problems, and we look forward to solving many more.

    Learn more: shelfmark.com
    If you enjoy Shelf Confidence, please subscribe and share. Thanks for listening!

    • 31 min
    Helping Retailers and Brands Really Maximize Profits in 2024 with guest Old City Media

    Helping Retailers and Brands Really Maximize Profits in 2024 with guest Old City Media

    Join us on this episode of Shelf Confidence as we talk with the Founder of Old City Media Ray Sheehan about marketing trends and innovations. 

    Old City Media is a national marketing agency that helps brands connect with targeted demographics through experiential marketing. This process is achieved through their robust network of clients and proven formula of brand integration. They also help companies leverage their assets to a brand looking for that all-important niche audience. With over 20 years of experience in this field, the Old City Media team has the ability to bridge the gap while saving you time and money.

    If you are looking to really maximize your profits in 2024 you will not want to miss this episode. 
    If you enjoy Shelf Confidence, please subscribe and share. Thanks for listening!

    • 18 min
    Pa Lottery Modernization – What Pa Lottery retailer partners and players need to know

    Pa Lottery Modernization – What Pa Lottery retailer partners and players need to know

    The PA Lottery is one of PFMA’s partner organizations, and the last time we had Drew and Eric on the show in 2022, we talked about the Lottery’s mission and modernization, as well as the fact that back then you celebrated 50 years of providing a fun source of entertainment while helping seniors.

    Join us on the podcast to learn about what has been happening at the PA Lottery since we last had them on the podcast in 2022 and more! 
    If you enjoy Shelf Confidence, please subscribe and share. Thanks for listening!

    • 16 min
    Feeding Pennsylvania - How its program the Mid-Atlantic Regional Cooperative provides solutions to merchants and food banks

    Feeding Pennsylvania - How its program the Mid-Atlantic Regional Cooperative provides solutions to merchants and food banks

    Feeding Pennsylvania is the statewide association of nine Feeding America-affiliated food banks. The mission of Feeding Pennsylvania is to promote and aid our member food banks in securing food and other resources to reduce hunger and food insecurity across the state and to provide a shared voice on the issues of hunger and food access within the Commonwealth of Pennsylvania.

    A program of Feeding Pennsylvania, The Mid-Atlantic Regional Cooperative (MARC) is a member-led regional produce cooperative of Feeding America Food Banks serving the Mid-Atlantic Region from Maine to Virginia.
    The MARC provides solutions to farmers, wholesalers, and importers by offering an outlet for surplus product and distributing that excess to food banks throughout the region. This enables food banks to receive anywhere from 5-10 different commodities per load—enhancing the variety and value to their clients and allowing food banks a more dependable and efficient supply. The MARC can solve your excess production and inventory problems, while you help us ensure that more fresh produce gets into the homes of families facing hunger.

    Joining us today is Feeding PA’s CEO, Julie Bancroft and Interim Executive Director for one of Feeding PA’s programs, Mid-Atlantic Regional Cooperative, Beth Hamilton. I am excited to have them on the podcast today to learn more about Feeding PA and their program Mid-Atlantic Regional Cooperative – MARC for short. 
    If you enjoy Shelf Confidence, please subscribe and share. Thanks for listening!

    • 21 min
    Orontes Mediterranean Yogurt

    Orontes Mediterranean Yogurt

    Meet Orontes Mediterranean Yogurt. Orontes Yogurt’s mission is to deliver healthy dairy products of the highest quality to everyone by offering various delicious options using locally sourced ingredients. Orontes products support local farmers and local businesses. 
    Their motto: Better Milk, Better Yogurt, Better Health.


    Murat Hokka, the owner of Orontes Yogurt, set his sights on changing the current unsatisfying yogurt in the market to a better one. First, he needed a better cow for better milk and yogurt. He went to cattle trading markets in his spare time. One day, he found the cow, a Jersey cow. The taste of the yogurt, with his special recipe, instantly gave him déjà vu. It was delicious with great consistency, no odor, no artificial ingredients, no additives, similar to what the little village boy in him once drank.


    He founded his first yogurt company in May 2016 using Jersey cow milk with his special recipe. Soon, his yogurt was on the shelves of many grocery stores. As the demands surpassed his supply, he acquired a large production facility in Winfield, PA, to develop and distribute the new Orontes Mediterranean A2A2 Brand Yogurt and drinkable yogurt items.


    We had the pleasure of speaking with Shayne Reed, the Brand Manager of Orontes Mediterranean Yogurt, and founder Murat Hokka. 


    If you enjoy Shelf Confidence, please subscribe and share. Thanks for listening!

    • 12 min

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