Strategize Your Business Online with Dee Boswell-Buck Dee Boswell-Buck

“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.”
- Dee Boswell-Buck


As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode!


Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social media strategist will do the heavy lifting, you will still need to participate in the process in order to get the maximum results that you’re seeking.


Tune into this week’s episode to learn what elements your social media team will need from you in order to thrive — so that YOU can achieve your biggest goals online! 


Ready to attract your dream clients and grow your business more quickly? Listen now and learn everything you need to know about creating a fruitful social media partnership!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
5 secrets to success when it comes to being on social media for your business  How to choose the right social media platform for your business How to create a credible and trustworthy visual first impression for your audience   
Highlights:‌ ‌
00:01  Intro
03:15  Choosing the best platform
04:54  Selecting the right photos
06:44  Keeping your branding consistent
08:43  Mastering your tone
10:17  Growing your network
11:28  Staying in touch
11:50  Recap
 ‌  
Links:‌ ‌
  
Work with me: http://www.deeboswellbuck.com
 ‌  
Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck

“A blank content calendar inspires panic!”
- Dee Boswell-Buck


You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content planning for their social media is not having ANY content ideas.


We call this a social media drought… and no one can avoid it forever. So, how do you get the juices flowing again when you don’t have a clue what to share?


In this episode, you’ll learn how to overcome your blank-content-calendar fear and get back in the zone when it comes to your social media. Press play now to learn some of my best brainstorming tips and insights, so that you can start generating the types of ideas that will resonate with your dream clients and help you to grow your audience. 


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
The 7 questions you should ask yourself as a first step to brainstorming your contentHow to build your content strategy around your specific goals How to effectively create an organized pool of resonant content ideas   
Highlights:‌ ‌
00:01  Intro
01:59  What to ask yourself about your business
02:55  Brainstorming content
03:43  Promoting, benefits & personas
05:06  Solution, mission & care
06:02  Choosing your channel
06:34  Brainstorming & stories
07:23  Announcements & recycling content
08:11  Predictions, tips & inspiration
08:55  Jokes, memes & networking 
09:21  Industry topics & holidays
09:46  Best practices
10:33  Recap
 ‌  
Links:‌ ‌
  
Work with me: http://www.deeboswellbuck.com
 ‌  
Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck 

“Your business needs to be on social media.”
- Dee Boswell-Buck


What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers?


The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a knowledgable and experienced leader in your industry.


Whether it comes in the form of a tweet, a blog post, a reel, or a Facebook Live, this type of relevant and helpful content can help you sell your offers as much, and often more, than a pure sales-pitch-style post.


So, how do you brainstorm or compile ideas for the right type of content to hit that sweet spot for your dream clients… and how do you turn those ideas into interesting and engaging posts that will keep your audience coming back for more, day after day? That’s exactly what you’re going to learn in this episode, so press play to get started!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
How I transform my audience’s 5 biggest challenges into social media content How to use Google to generate timely and relevant topics for your blog posts, social media content, and podcast episodesHow to use hashtags effectively on social media platforms in order to boost your traffic

Highlights:‌ ‌
00:01  Intro
01:31  Be aware of questions
02:42  “How do I use hashtags correctly?”
04:43  “Should my business use LinkedIn?”
06:17  “How often should I post on social media?” 
07:22  “Is blogging dead?”
08:30  “Does my business need social media?”
10:20  Recap
 ‌  
Links:‌ ‌
Linkedin Riches: How to Use Linkedin for Business, Sales and Marketing by John Nemo
https://linkedinriches.com 
  
Work with me: http://www.deeboswellbuck.com
 ‌  
Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck  

“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.”
- Dee Boswell-Buck


If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quite sure what that entails or your first steps, you’ll definitely want to press play on this episode.


Digital marketing professionals are experts when it comes to using digital channels to build brand awareness and turn followers into customers. When it comes to social media, this involves strategic creation and placement of content. If your content isn’t being seen — or isn’t being seen by the right audience — then it isn’t doing your business any good! Setting up a profile on a social media platform is free, but making that platform work for you in a way that moves the needle in your business takes real strategy. 


Email marketing, pay-per-click ads, and inbound marketing are also incredibly powerful tools to build customer relationships and drive sales… if you are using them effectively.  To learn more about the full range of digital tools at your disposal and how a digital marketing professional can help you wield them more strategically, listen now!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
5 powerful digital marketing tools that will amplify your online presence and revenueThe difference between hiring a digital marketer and choosing the DIY route — and how to select the right agency for youThe biggest myth about digital marketing professionals (and why it’s completely untrue)  
Highlights:‌ ‌
00:01  Intro
01:52  Boswell Buck Creative
02:24  5 types of digital marketing
03:52  Digital marketing is a marathon
04:45  Digital marketing myth
05:47  Finding the right agency
07:20  Leaving an agency & importance of trust
08:45  Best time to be online
09:56  Why hire a professional?
 ‌  
Links:‌ ‌
Work with me: http://www.deeboswellbuck.com
 ‌  
Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck

“I like to think of LinkedIn as an online networking event.”
- Dee Boswell-Buck


In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more.


In fact, LinkedIn’s algorithms actually helped me pivot into an unexpected new career!


This episode of Strategize Your Business Online is a cross-episode with The Small Nonprofit podcast. In this episode, I speak with Cindy Wagman, the founder and president of The Good Partnership, a values-driven consultancy that helps small nonprofits focus their fundraising energy and raise more money with less stress.


Listen now to uncover some of the biggest myths about LinkedIn and learn how to use this underrated tool to your advantage!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
How to create a vibrant LinkedIn profile that showcases yourself and your small businessHow to make valuable new connections online — without being spammyHow often you should share content on LinkedIn and how to effectively engage with other people’s content  
About Cindy Wagman: Cindy Wagman is the president and founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising.


Highlights:‌ ‌
00:01  Intro
01:40  How LinkedIn “chose” my business
05:42  LinkedIn myths
08:20  Build an effective profile
11:40  Networking as a nonprofit
12:06  Making new connections online
17:34  Using your personal profile for a nonprofit
19:33  How much time to spend
21:20  Engaging on LinkedIn
24:28  Showing up meaningfully
27:03  Mistakes to avoid
29:05  Tagging etiquette 
30:00  Time management
 ‌  
Links:‌ ‌
Cindy Wagman
https://www.thegoodpartnership.com 
https://ca.linkedin.com/in/cindywagman
https://twitter.com/cindywagman 
https://www.instagram.com/thegoodpartnership 
  
Work with me: http://www.deeboswellbuck.com
 ‌  
Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck  

“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!”
- Dee Boswell-Buck


Did you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — and smart B2B business owners are creating powerful LinkedIn strategies that help them connect with those decision-makers. With over 800 million users, 40% of which are active every day, LinkedIn is one of the biggest business drivers available online. 


Standing apart from tools like Instagram or Facebook, LinkedIn is a professional platform specifically created to establish and nurture valuable business relationships. Using the platform effectively begins with creating a well-written company profile page, but it doesn’t end there! If you want to build a strong presence, you need to be strategic about the way that you share, engage, and reach out to potential connections.


If you’re interested in turning LinkedIn into one of your most valuable business tools, tune into this week’s episode of Strategize Your Business Online. I share my top tips for generating leads and boosting your credibility on the platform — starting at just 15 minutes a week!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
The importance of having a company page — and what you should be sharing on it How to leverage your page to boost your traffic, discoverability, and credibility  2 steps to grow your reach and connect with potential customers without coming off as spammy  
Highlights:‌ ‌
00:01  Intro
01:18  LinkedIn statistics
02:07  LinkedIn benefits
03:17  Generating leads on LinkedIn
03:58  Your company page
05:12  What you should share
06:03  Improve your discoverability & credibility
06:52  Steps to grow your reach
10:37  Building your strong presence
 ‌  
Links:‌ ‌
  
Work with me: http://www.deeboswellbuck.com
 ‌  
Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck