The Brand Sisters Alexis

Interested in an updated look for your business but not sure it’s worth the investment? 
A common question we get asked by prospective clients is, “What can I expect to get in return for my investment? What is it that professional branding offers that I can’t get from a cheaper service?” 

We dive deep into the answers to these questions and cover these topics:
What are the options for brandingTimeless Designs vs TrendsResearched StrategyPurposeful Designs vs Generic OnesUpdate vs RebrandSymptoms of a business in need of a rebrandRead the full blog post here
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Words construct worlds. 

But in our business and branding, many of us use words flippantly. 
Beyond all the copy on your website, the explanations, descriptions, about you information- everything- the first thing that people see is your tagline.  Your tagline is the invitation, the door, to come see what’s inside.
In this episode, get clarity on what a tagline is, the purpose of it and some things to consider when creating your own.

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In this episode, we’re diving into the importance of storytelling in your business and how that can boost your conversion rates by 30%.

For a long time in the business realm, storytelling was seen as unnecessary. You share the facts, data and research and focus on the details of success. But, in today's business climate, it’s not just about a transaction anymore, it's about buying INTO the business you're buying FROM.
With this shift, storytelling has become a crucial part of any marketing strategy.
We talk about

• actionable ways to incorporate storytelling into your strategy
• the key details your home page can't be without

Take these steps to increase conversions on your site and take your business to the next level.


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A competitive  analysis is where you  identify your competitors and perform specific research to show their strengths and weaknesses to help us refine, and define, our own. 
How does a competitive analysis help your business?
Helps compare our services and offeringsAssess gaps in the market that we can fillAnalyze our product or service suite for areas of improvementDevelops our brand  voiceTaking all these things into account helps us make better decisions in our businesses on our own.

Here's how to perform a competitive analysis, synthesize the information and turn it into improvements steps for your own business.


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Traditionally, business planning focuses on finances and milestone achievements. And why shouldn't it, if the goal is to grow your business?
But, for soul-centered entrepreneurs, solely business focused planning can leave us feeling successful, but also empty. 
I found myself in that place last year and realized that my priorities and the way I was planning for them were way off. While I was hitting the marks I wanted, I wasn't feeling fulfilled. I didn't want to abandon business based goals, but I wanted to incorporate the values that I work so hard to keep in my life. 
So with that mission in mind, I worked out this exercise to create goals that were based on values and lifestyles that I wanted, not solely financial.  
Here is how I set my value based goals (and download the worksheet below to do your own!)


Read the full blog post and get your worksheet here
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Today there are several resources online that allow you to get a beautiful logo for $20 or less, including Etsy and Fiverr. Go a step up and you have resources like 99Designs and DesignCrowd that require only a couple hundred bucks to get an attractive logo for your business... so the question is... why pay any more than that?

How do you know if a $20 logo or investing in an agency is your best option?

Listen to the episode then head over here
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