84 episodes

Conversations around marketing for coaches that empowers them to attract Better clients, build a Bolder offer and be Braver with prices, planning and purpose.

Better Bolder Braver Frances Fogel, Cheerleader-in-Chief

    • Business

Conversations around marketing for coaches that empowers them to attract Better clients, build a Bolder offer and be Braver with prices, planning and purpose.

    Know Yourself / Show Yourself

    Know Yourself / Show Yourself

    Nearly three years ago, BBB Community Mentor, Kieran Morris, joined a fledging community for coaches on a hunch that it might be just what he was looking for.



    He'd already spent time and money on many of the magical silver bullet solutions out there – outsourcing his social media to an agency, trying out a 'bulletproof lead gen' strategy, signing up for those seminars that promise to teach you how to win at LinkedIn.



    He truly hated them all – the strategies, not the people – and had rarely felt so little alignment with my own values and vision.



    Finding Better Bolder Braver made it feel as though a door had been opened to another world for Kieran. He met people he loved, formed deep friendships, collaborated, get clearer on his coaching offering and became less attached to the idea of what it is to market oneself as a coach.



    Kieran is now working for that very community as a Mentor, alongside his friend and fellow community old-timer, Ellie Lloyd-Jones.



    Both felt that that they wanted to offer their expertise and lived experience back to the others with whom they share this inspriing space.



    On this podcast episode, Kieran and Ellie chat about their plans for a new offering in the BBB community.



    Their new sessions - 'Know Yourself' and 'Show Yourself' - will run alongside the existing curriculum, and will give space for members to explore the depth and breadth of what it is to put ourselves out there – emotionally and practically.

    • 33 min
    Goodbye Simon...

    Goodbye Simon...

    In this honest conversation, Simon and I tell you why Simon is leaving Better Bolder Braver, and what exciting things are up next for them and also for the BBB community, which continues to thrive. I announce three big bits of news for the future of BBB and, together, Simon and I look back on what has been a remarkable and very rewarding journey having built this community together.

    This is an exciting moment for us both, apart and together!

    • 44 min
    Exciting News for Better Bolder Braver!

    Exciting News for Better Bolder Braver!

    It is with great joy that I announce a new and wonderful era of collaboration and cheerleading for Better Bolder Braver. I am very pleased to share with you that two of our longest-standing community members, ⁠Ellie Lloyd-Jones ⁠and ⁠Kieran Morris⁠ - two of the most delightful beings there are out there - will be stepping up to help mentor new members.



    Having worked their way through the community's signature Coach's Marketing Journey course themselves, and having now built wonderful coaching businesses that continue to grow, they are in a great position to help me guide others along the way. In this brief video, we tell you all about how this new collaboration will work and announce some new sessions for the BBB calendar to complement the existing live sessions - all for the same community membership price of £50 a month... Despite rising costs of living, it's important to me and other community members that we keep our space open and affordable for other coaches on a similar journey in building their businesses.



    I will be talking more, moving forward, about how other BBB members are becoming marketing experts, stepping up to support and collaborating to help others to build resilient and sustainable coaching businesses.



    Ellie, Kieran and I very much hope you will taken advantage of the 2-week community trial period and join us in time for the first of the next Coach's Marketing Journey Check-in sessions on Tuesday 24th April 2024.



    Join Better Bolder Braver before April 24th 2024:



    https://bit.ly/3TDYB37

    • 29 min
    Joe Portsmouth - How to use Storytelling in your (email) Marketing

    Joe Portsmouth - How to use Storytelling in your (email) Marketing

    Joe Portsmouth has 51.3K Followers on X (formerly Twitter), 15K email subscribers and 26K followers on Linkedin.

    The headline for his newsletter - Write-On - is, "Hulk Smash Your Revenue Goals With Mouth-Watering Copy (Even if you think your writing sucks).

    In this conversation, Frances and Joe talk about Joe's course, The Storywriting Playbook - Joe's 5-step approach for writing compelling stories in copywriting that has helped him generate over $50,000,000 in revenue.

    The also talk about The Journey of Consciousness, ethical marketing, how learning how to tell stories can boost your confidence more widely, and how business use stories for good.

    If you'd like to sign up for Joe's course, you can DM him via Linkedin.

    • 56 min
    "Not Just A Messy People-Pleasing Thing..." with Matt Matheson

    "Not Just A Messy People-Pleasing Thing..." with Matt Matheson

    On this podcast episode, I dive deeply with a very dear friend of mine and fellow people-helper, Matt Matheson.



    Matt is known as The Speaking Coach. He helps people communicate, present and facilitate better. He is a co-creational events and retreat designer and the creator of The Church of Fail - "a cultural totem to instil reflective learning".



    We talk about:




    Coaching in the Workplace
    Your Personal Brand
    Harnessing corporate stories to improve culture and sales
    Johann Hari's Nine Causes of Depression
    Summercamp
    Would You Rather
    CBT
    Improv and Comedy





    Matt Matheson on Linkedin

    • 1 hr 1 min
    Beautiful Brand Assets - a Marketing Masterclass with Leslie Mello

    Beautiful Brand Assets - a Marketing Masterclass with Leslie Mello

    Leslie Mello is a brand consultant, designer and nutritionist who loves to help natural health practitioners thrive. She is also a member of the Better Bolder Braver community.

    Check out her gorgeous website: https://www.mellobranding.com/

    She is dedicated to supporting natural health professionals with everything they need to launch a successful practice and keep growing and - like us, Leslie is on a mission to help people-helpers to grow their business in a healthy and sustainable way.

    She says,

    "Marketing your business works best when you have a healthy brand built on a solid foundation."

    She cares about all of the BBB things and herself describes on her website how,

    Many people get overwhelmed by things like how to choose a business name, create a logo, make a website, content creation, marketing and more. It can seem like the market is flooded with competitors who are already super successful. I promise you are unique and have a lot to offer!

    In this live podcast recording session, we talk to a fellow member of what we call our Better Bolder Braver "marketing family" about what beautiful brand assets are and what good, ethical marketing looks like.

    • 53 min

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