To Affinity and Beyond - Decision Intelligence for Retail Peter Denby

This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.



In the final episode of season two, we’re looking back at the topics we’ve covered over the last couple of months. Host Peter Denby walks through sound bites from each episode – from demand forecasting and decision intelligence to location planning and 2023’s retail trends.



Resource one: The state of retail in 2023, part one – https://hyperfinity.ai/resources/the-state-of-retail-in-2023-part-one



Resource two: The state of retail in 2023, part two – https://hyperfinity.ai/resources/the-state-of-retail-in-2023-part-two



Resource three: Why is demand forecasting a huge opportunity
for retailers? – https://hyperfinity.ai/resources/why-is-demand-forecasting-a-huge-opportunity-for-retailers



Resource four: What is decision intelligence for retail? – https://hyperfinity.ai/resources/what-is-decision-intelligence-for-retail



Resource five: Why should I buy from you? – https://hyperfinity.ai/resources/why-should-i-buy-from-you



Resource six: From data to devotion: How to create loyal customers
using analytics – https://hyperfinity.ai/resources/how-to-create-loyal-customers-using-analytics



Resource seven: What’s the future of decision intelligence? – https://hyperfinity.ai/resources/what-is-the-future-of-decision-intelligence



Resource eight: Why should data inform a retailer’s location? –
https://hyperfinity.ai/resources/why-should-data-inform-a-retailers-location



Email peterdenby@hyperfinity.ai with your comments and hit subscribe to keep up to date.

This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.



In this episode, we’re covering location planning. Host Peter Denby is joined by Asheeka Hyde, Dunelm’s Head of Trading Analytics, to discuss how retailers use data and analytics to power crucial location decisions.



Resources

Resource one: A retailer’s location often determines its
success– https://www.retailgazette.co.uk/blog/2019/09/just-how-important-is-a-retailers-location-location-location/#:~:text=It's%20commonly%20believed%20good%20location,it%20faces%20from%20other%20businesses.




Email peterdenby@hyperfinity.ai with your comments and hit subscribe to keep up to date.

This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.



In this episode, we’re going back to our roots. Host Peter Denby is joined by Dr Lorien Pratt, the co-inventor of decision intelligence (DI), to discuss how it came about, why businesses need it, how organisations can get started with DI, and it’s potential for the future.



Resource one: ‘Link’ is Dr Lorien Pratt’s first book on decision intelligence – www.linkthebook.com



Resource two: We produce 2.5 quintillion bites of data every single day – https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/?sh=189f6f8c60ba



Resource three: A survey by McKinsey found only 20% of respondents are confident their business excels at decision making – https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/decision-making-in-the-age-of-urgency



Resource four: ‘The DI Handbook’ is Dr Lorien Pratt’s second book about decision intelligence, which will be published this year – www.dihandbook.com



Resource five: ‘Getting Started with Decision Intelligence’ is Dr Lorien Pratt’s eight-week course on decision intelligence – www.gettingstartedwithdi.com



Email peterdenby@hyperfinity.ai with your comments and hit subscribe to keep up to date.

This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.



The key to business growth and success is retaining customers. Join host Peter Denby and Costa Coffee’s Ed Child, as they discuss how data plays a vital role in creating loyal customers.



Resource one: The importance of customer loyalty – https://www.forbes.com/sites/forbesagencycouncil/2020/01/29/the-value-of-investing-in-loyal-customers/?sh=31b68a0921f6


Resource two: Existing customers spend 31% more than new customers and are 50% more likely to try new products – https://www.business2community.com/customer-experience/why-your-existing-customers-are-your-best-customers-02199165


Resource three: It costs anywhere from 5 to 25 times more to acquire rather than retain customers – https://blog.hubspot.com/service/customer-acquisition-study?o=73761&t=1578940954&z=196547&sh=1&_ga=2.55216299.1241445799.1578941068-1887897038.1530105100


Resource four: The benefits of customer loyalty programmes – https://www.indeed.com/career-advice/career-development/benefits-of-loyalty-programs


Email peterdenby@hyperfinity.ai with your comments and hit subscribe to keep up to date.

This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

Tune in as we explore how retail is changing; common archetypes; and the importance of retailers understanding and delivering on their value proposition.

This time, our host Peter Denby is joined by Ian Shepherd, a former executive who led Pan-European retail, consumer and hospitality businesses such as Sky, Game Group and Odeon and UCI cinemas. Ian’s now a retail-focussed NED and Chair and advisor to retailers, investors, and innovative start-ups.

Resource one: Moving Tribes newsletter – https://movingtribes.substack.com/

Resource two: Reinventing Retail, Ian Shepherd – https://www.amazon.co.uk/Reinventing-Retail-rules-drive-profits/dp/1292270772

Resource three: The Average is Always Wrong, Ian Shepherd – https://www.amazon.co.uk/Average-Always-Wrong-real-world-business/dp/0857198122/

Enjoy the episode and hit subscribe to keep up to date.

This is To Affinity & Beyond; HyperFinity’s podcast about decision intelligence, data science and AI for retail.

This episode demystifies decision intelligence; a fast-growing tech category that’s rapidly being adopted by leading retailers. Our host Peter Denby is joined by fellow co-founders Adam Barrowcliff (Chief Data Officer) and Damon Bryan (Chief Technology Officer).

Resource one: Dr Lorien Pratt and Mark Zangari, The New Science of Decision Engineering. Telecom Asia. September 2008.

Resource two: Cassie Kozyrkov’s definition of decision intelligence – https://decision.substack.com/about

Resource three: Alibaba’s top ten technology trends for 2023 – https://www.alibabagroup.com/en-US/document-1549931199227494400

Resource four: Gartner predicts more than a third of businesses will employ decision intelligence in the next two years – https://www.gartner.co.uk/en/information-technology/insights/data-and-analytics-essential-guides

Resource five: Forbes’ definition of decision intelligence – https://www.forbes.com/sites/forbestechcouncil/2022/05/25/is-decision-intelligence-the-new-ai/?sh=51b2f7464e42

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