10 episodes
Question Authority Fairing (formerly EnquireLabs)
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- Science
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5.0 • 19 Ratings
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Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.
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Conversion Rate Optimization With Drew Himel
We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com
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Shane Pittson: Quip Head Of Growth & Marketing
We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.
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Customer Experience with Alex Genov
We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.
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Zero-Party Data with Gen Furukawa
We ask about zero-party data with Gen Furukawa of Prehook.
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Quant Vs. Qual with Sam Deutsch
We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.
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Behavioral Science with Lilly Kofler
We ask about behavioral science with Lilly Kofler.
Customer Reviews
A great listen
Super interesting discussions from industry experts. Love the lack of unnecessary fluff. Keep of the great work guys!
Capturing understanding
After listening to the first three episodes I am hooked. The insights and business stories the guests divulged made a connection with me that will help me in my day to day.
It’s a must-listen!
Really great and insightful stuff here!
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