Reel Talk: The Customer Insights Show Voxpopme

Teammates can become isolated nowadays, and that's a problem for companies that try to drive results with their customer insights. Author Ryan Jenkins joins us on this live recording of "Reel Talk: The Customer Insights Show" to discuss how leaders can ensure insights teams stay connected and drive the best possible results together. Join us and grab a copy of Ryan's book "Connectable" here: https://lnkd.in/gfDxBMAt



Read next:

From the start: The Essential Guide to Building a Market Research Team https://site.voxpopme.com/building-a-market-research-team/

Unlocking Consumer Insight Trends: Analysis and Making Sense of It https://site.voxpopme.com/consumer-insight-trends/

Revolutionize Your Brand for More Customer Centricity with Centralized Data https://site.voxpopme.com/centralized-data/

Georgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.” Let’s find out what is a customer-led strategy and how you implement it.Grab a copy of the book here: https://amzn.to/3NElC4w



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What goes into implementing product-led growth strategies? https://site.voxpopme.com/product-led-growth/

How to use the Jobs to be Done framework https://site.voxpopme.com/jobs-to-be-done/

How to develop continuous discovery habits https://site.voxpopme.com/how-to-develop-continuous-discovery-habits/

Creating what consumers actually want and doing so in a timely manner is more important than ever. But how do we say goodbye to inefficiencies and shorten the product development cycle with the help of consumer insights? To dive into that topic, I'm joined by Karen Kraft, associate director of consumer insights and analytics at Johnsonville.Join us for this episode of our market research podcast "Reel Talk: The Customer Insights Show."

Connect with Karen here: https://www.linkedin.com/in/karen-kraft-5b038610/



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The importance of genuine relationships to understand customers

We discussed the empathy gap before on “Reel Talk.” And it’s good to know that empathy can be in short supply, but how do we close the gap and become an empathetic researcher?To discuss that topic, we are joined by Reggie Murphy, senior director, UX research at Zendesk, who has been an empathetic researcher for two decades.



Human Connection: Why Customer Empathy Matters

Being customer-centric can be easier said than done, but it’s possible when companies stick with it as a strategy and mindset. Diane Haluszka of PVH has been at the forefront of customer-centricity and has kept the customer journey top of mind in her work. Let’s talk about that on this live episode of the market research podcast "Reel Talk: The Customer Insights Show."

Connect with Diane: https://www.linkedin.com/in/dianehaluszka/

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Creating Loyalty with a Customer-Centric Mindset

Consumer insights are most powerful when they are used to drive decisions and strategy for a brand, which is exactly what MANSCAPED is doing to understand its customer.How the company trims those insights to make decisions is something we’ll get the down low on from Monica Aguilo, who leads consumer insights, strategy, and social impact at MANSCAPED.

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