The Videocraft Show Presented by Video Husky Jon Santiago

Want to make your home studio setup look like a Hollywood production? Then, this episode of The Videocraft Show Presented By Video Husky is for you!
Kevin Shen is the founder of Dream Studio Course, a step-by-step course teaching video creators about the principles of home studio design. Kevin offers Dream Studio Course in three different formats - a self-directed course, 1-on-1 coaching, as well as a cohort-based program, which has proven to be most popular among his customers.
Kevin has more than a decade of experience under his belt as a creator. From mental health to his knowledge around video production, he’s covered a wide range of topics on his channel which has amassed up to 30,000 subscribers.
In this final episode of The Videocraft Show Presented By Video Husky, Kevin and host Jon Santiago discuss:
How listening to his audience on YouTube spawned the business idea for Dream Studio Course. The common constraints that stop most creators from building their own dream studios. What you can expect from Kevin’s program if you decide to sign up… And much more!
Relevant Links
Dream Studio Course Kevin Shen on YouTube Kevin Shen on Twitter Kevin Shen on Instagram Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
Production Credits
Producer/Editor: Gio Fernandez Graphics: Paolo Lopez

Stumped for ideas around how to build a business model for yourself as a creator? In this episode of The Videocraft Show Presented By Video Husky, this conversation may help you sp
Simon Owens is a long-time journalist, marketer, and PR professional who’s built an audience for himself covering the creator economy. His industry newsletter reaches over 5,000 subscribers and his podcast generates roughly 1,000 downloads per episode. 
In this edition of The Videocraft Show Presented By Video Husky, Jon chats with Simon about a host of subjects around his business model as a creator including:
What he charged for consulting services. How he partnered with the University of Oregon to launch an online course. How he sells ads on his podcast and newsletter. And so much more!
Relevant Links
Simon Owens' Newsletter The Business of Content Podcast Simon Owens on Twitter When should a creator throw in the towel? Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
Production Credits
Producer/Editor: Gio Fernandez Graphics: Paolo Lopez

How do you become the kind of creator that brands trust with a steady paycheck? With more than 10 years of experience in both public relations and influencer marketing, this week’s guest on The Videocraft Show Presented By Video Husky can offer some guidance.
Kristyn Snell is the founder of ModernSpeak, a global creator management agency based in Alberta, Canada. They represent and manage brand deals for more than a dozen creators specializing in lifestyle and travel content (including Lizzie Peirce, who appeared on episode 49 of the show).
Before ModernSpeak, Kristyn served as an account manager for a boutique PR firm representing clients in the hospitality industry. She later went on to cut her teeth as a media specialist for tourism boards like Tourism Calgary and Travel Alberta.
In this episode, Jon Santiago connects with Kristyn to discuss:
The inner-workings of how ModernSpeak empowers creators to earn a living from their content. How creators should approach negotiations in terms of pay and in-kind agreements with companies. Her recommendations for creators hoping to earn repeat business from brands. And much more…
 
Relevant Links
 
MODERNSPEAK’S Website Setting Boundaries as a creator with LIzzie Peirce (Episode 49 of The Videocraft Show) MODERNSPEAK on Instagram Email Kristyn! Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
Production Credits
Producer/Editor: Gio Fernandez Graphics: Paolo Lopez

We talk a lot about the importance of revenue diversification for video creators on this show. Beyond brand deals, selling merch, or creating your own physical or digital products, another source of income for creators is memberships.
 
In this week’s episode, we talk with someone who can help you jumpstart your own.
 
Jen Matichuk oversees strategic partnerships at Memberful, a software platform that empowers creators to sell memberships to their audiences. It was founded in 2013 and was acquired by Patreon five years later.
 
In her role at Memberful, Jen educates and assists creators on how to best grow their businesses using the platform. She brings a wealth of experience to her role, having previously spearheaded the Mythical Society, a membership program launched by long-time creators Rhett and Link.
 
In this episode of The Videocraft Show Presented By Video Husky, Jen talks with Jon about all things memberships. You will learn:
The differences between Memberful and its parent company, Patreon. Where a creator should start if they’d like to launch their own membership program. How to design a membership program that your audience will want and purchase. And so much more!
 
Relevant Links
 
Memberful website Jen Matichuk on Instagram Jen Matichuk on Twitter Jen Matichuk on YouTube Jen Matichuk's personal website Rhett & Link on YouTube Good Mythical Morning on YouTube The Mythical Society website  
Chapters
(00:00) Intro (03:38) Start of Conversation with Jen (04:32) Lessons she learned playing Hockey (06:22) Importance of teamwork (11:33) Jen’s background in film (12:46) Working with Rhett and Link (15:41) Main revenue streams for Rhett and Link (18:02) Reason behind the growth of Good Mythical Morning (20:22) Takeaways from working with Rhett and Link (22:04) Improving content by reviewing previous projects and analytics (23:39) What should creators pay attention to (27:11) Listening to your audience (28:53) Working with Memberful (30:57) Building Mythical Society (34:43) Starting your own Membership (37:22) What hinders creators in starting their own membership program (41:07) Pricing your membership program (46:28) How to tell your audience that you’re increasing the price of your membership (52:43) Difference between Owned and Rented (56:09) Benefits of having your own line of communication to your audience (1:00:52) Future of Membership programs (1:07:48) Where to follow Jen  
Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
 
Production Credits
Producer/Editor: Gio Fernandez Graphics: Paolo Lopez  

Think you can’t make a living as a content creator with a small audience? 
 
Think again.
 
Our guest this week on The Videocraft Show Presented By Video Husky is living proof that you can build a career as a creator with an audience of fewer than 100,000 YouTube subscribers!
 
Kelly Driscoll is a creator who’s built a small but loyal following around beauty content. Kelly focuses specifically on the verticals of skincare and k-beauty, discussing them in the context of self care and mental health.
 
After starting and giving up on YouTube close to a decade ago, Kelly came back to the platform in 2018 and has posted two videos a week ever since. With just over 50,000 subscribers on YouTube and close to 25,000 followers on Instagram, she’s built a sustainable career for herself as a content creator.
 
In this episode, Jon Santiago speaks with Kelly about her almost decade-long journey to build her YouTube career. They also discuss:
The difference between being process-oriented versus results-oriented as a creator. Milestones that signaled to her that she was headed in the right direction on YouTube. Where she earns the majority of her revenue as a creator (Hint: it’s not from brand deals). And much more…
 
Relevant Links
Kelly Driscoll on YouTube Kelly Driscoll on Instagram Kelly Driscoll website The Journey | A Self Care Podcast IdeaEconomy newsletter  
Chapters
(00:00) Intro 02:58 Start of conversation with Kelly (04:40) Beginning of her YouTube Journey (12:46) The difference between being process-oriented versus results-oriented as a creator (20:05) Milestones that signaled to her that she was headed in the right direction on YouTube and where she earns the majority of her revenue as a creator (23:50) Personal journey as a creative (29:14) Work-life balance as a content creator (36:01) Coming up with ideas for content (36:41) Taking a step back to move 2 steps forward (41:00) Reviewing and organizing content ideas (46:53) Value in posting content consistently (56:11) Business side of content creation and the importance of having a community on YouTube. (57:56) Finding your niche (1:03:53) Making money on YouTube with AdSense and affiliate links. (1:09:28) Budgeting as a creator (1:15:35) Living within your means (1:20:38) Having an escape plan (1:29:52) Where to follow Kelly Driscoll  
Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
 
Production Credits
Producer/Editor: Gio Fernandez Graphics: Paolo Lopez  

Ever wondered what it’s like to live in Portugal? Specifically in the southernmost tip of the country?
 
Then you probably should check out Algarve Addicts on YouTube. Since 2018, Algarve Addicts has been sharing perspectives from foreign expats on where to live and what to do around the region.
 
The channel is the brainchild of Nick Robinson, an expat himself who moved to Portugal more than two decades ago from South Africa. He started Algarve Addicts back in 2018 after selling a paddleboarding business he started 3 years before.
 
In this episode, Jon Santiago speaks with Nick about building a business out of Algarve Addicts as well as a host of other topics including:
The services he offers to generate revenue from the channel. How he stuck with YouTube despite growing fewer than 100 subscribers during his first two years as a creator Why collaboration trumps competition in content creation and business. And much more!
Relevant Links
Nick Robinson on Youtube Algarve Addicts on Instagram Nick Robinson on Instagram Algarve Addicts website The Videocraft Show Tim Schmyoer Episode The Videocraft Show Amelia and JP Episode  
Chapters
(00:00) Intro (02:44) Start of conversation with Nick (03:41) Nick’s early career (06:54) Digital marketing in the early 2000’s (08:03) Using digital marketing to promote his Paddle boarding business (15:09) Selling a business you built (17:55) Starting Algarve Addicts (20:41) Nick’s drive to keep making videos (24:37) Turning a digital platform into a business (35:07) Developing an online community (36:41) Generating video ideas for YouTube (38:16) Being a marketing channel for other business (40:05) Creating videos for YouTube (42:56) Creating YouTube thumbnails (46:46) Expanding the business (50:01) The future of Algarve Addicts (51:25) Collaborating with other content creators (54:45) Expanding a team (59:05) Where to follow Nick Robinson  
Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
 
Production Credits
Producer/Editor: Gio Fernandez Graphics: Paolo Lopez