The Digital Glue Podcast Crystal Kordalchuk, CEO of Virtually Untangled

“Success is no accident. It’s hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing.” ~ Pele  
 
Welcome to Episode 100: Celebrating 100 Digital Untangling Episodes
 
We’ve been talking a lot over the past through years through the hub of our virtual home, The Digital Glue podcast … And today, we’ve reached a major milestone -- its our 100th “untangling” episode today! This is a significant achievement for any podcast, and it's a testament to the hard work and dedication of the show's not only Team VU as the host, but all of you -- our wonderful listeners – for all of the support and engagement. 
The Digital Glue podcast became our newest virtual home a few years ago as we wanted to place sole focus on all things digital, from the latest technology trends to the impact of digital on our daily lives. Our show has covered a wide range of topics over the past 100 episodes, including productivity and organization, creativity, working from home, team and network building, building relationships with your clients (and a better one with yourself), social media and AI, and oh so much more. 
One of the things that sets our podcast apart from other tech and entrepreneur podcasts is the show's emphasis on storytelling. We believe we have much to share and to toot our horns for a mere moment … a talent for taking complex concepts and breaking them down in a way that is easy to understand and engaging -- all the while keeping our virtual finger on the pulse of the latest trends and developments in the digital world. Whether it's a new social media platform, a cutting-edge application, a real-life story, or sharing some ways to help make your business life better, The Digital Glue podcast always wants to be at the forefront of the conversation. 
As we’ve now reached our 100th episode, we felt it was worth reflecting on the impact our show has had on our listeners. For many, we’ve been a source of inspiration and a way to stay informed about the latest advancements in the virtual land in which we work and live – and make dreams come true. 
 
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“Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.”
 
Welcome to Episode 99: Becoming A Thought Leader ...
 
Leadership is the ability to inspire people to reach a common destination. 
It is the wisdom to see the challenges and obstacles that are placed in the way and know that you can get around them. You may not know how or when, but you honestly believe deep down in your heart of hearts that you know you can get there. 
I think being a leader means that you are going to have to do things that MOST people do not want to do. You are going to have to stand up and say things that most people are afraid to say. And you are going to have to believe things that most people do not want to believe. And for the long term you are going to have to find the courage to stick to what you believe in -- and follow it through to completion. 
You are going to have to put yourself in front of your friends and your foes and competitors and tell them "I believe this is what we should be doing, and this is where we should be going". They might ridicule you and put you down. They might tell you that what you want to do cannot be done. But they’re wrong. 
Here's what we will be untangling in this episode ...
What does it mean to be a thought leader?Why aren’t everyday entrepreneurs celebrating their wins?5 tips to assist you on your thought leadership journeyThought leadership brain inducing wordsTypical thought leadership behavioursActionable steps to move towards this goalEnd thoughts and long-lasting tips to not forget 

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“Tell your brands real story, not it’s highlight reel.”
 
Welcome to Episode 98: The Power Of A Compelling Brand Story ...
 
Every business and everyone behind it has a story. When done well, business storytelling gives a compelling reason for your audience to buy from you. But an exceptionally powerful brand storytelling experience can inspire trust between you and your audience -- and that’s the main end goal we’re wanting you to go for. Why?
Because brand trust can be the vital difference between someone choosing you or your competitors instead.
After many years of working with different business right across the globe, we noticed that this is where most struggle … finding a true authentic way to connect with people. And we truly believe that storytelling is the answer that bridges that gap.
 
Here's what we will be untangling in this episode ...
The 3 Ss of brand storytellingInteresting statistics on brand trustHow to build brand trust and set expectationsTop steps on creating follow through4 key traits to drive away stale content 

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“Marketing is telling the world that you are a Rockstar, content marketing is showing the world that you are one.” ~ Robert Rose, Author
 
Welcome to Episode 97: Plug n' Play Content Strategies ...
 
As we all know, we are living in the age of information. Yet despite this advantage we’re all still starved for more knowledge. Your audience know what to do when they see your content (if it’s done right!) but in the very same breath, they don’t know what they need to know all because they’re just plainly overwhelmed with all the scrolling content in their feeds. So, give your audience what they want – and deserve -- by focusing on one BIG IDEA at a time that solves their pain points. Because when you do, it won’t be the idea they will be attributing their success to, it will be YOU! 
Here's what we will be untangling in this episode ...
Common goals through plug n’ playThe “Buy-In Conversation” checklistOur favourite “plug n’ play” content strategiesCreating with the 80-10-10 rule 

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“A bad website is like a grumpy salesperson.”
 
Welcome to Episode 96: 7 Ugly Truths A Pretty Website Can't Hide
 
Websites can have many functions and are typically designed around a particular topic or purpose. Website design is also a collaborative effort with the main goal being a finished product that will effectively communicate a specific message and create productive interactions with the intended target audience. Think of things this way … your website is the center of your digital eco-system, like a brick-and-mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.
To have a better understanding of all the parts and puzzles pieces that go along with having one -- and one that’s done right here's what we will be untangling in this episode ... 
6 key concepts and elements you should consider6 signs your website needs workThe first 5 things folks see when they first land on your siteBad websites = bad businessVU’s ultimate website launch checklist
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“People are hurried. The average person worth cultivating has too much to read … They are not going to read your business talk unless you make it worth their while and let the headline show it.” ~ Claude Hopkins


 


Welcome to Episode 95: Capturing Pain Points With A Great Headline!
 
Let’s be honest for a moment here … We all want to be seen and heard. It is gratifying, empowering, and makes us feel valued. We want others to get who we are and to hear our ideas and valid arguments, even if they don’t agree with us -- though, of course, we’d like that as well. What we may not realize is that the best way to get our point across is often counter-intuitive, to be successful we must try less and listen more. By doing this, your point (or idea) will become more vivid in the recipient’s mind. 


Short, simple and sweet.
 


Here's what we will be untangling in this episode ...


Creative ways to get your point acrossFollow the 3C’s (clear, concise, consistent)Capturing attention with subject linesTailoring your message to your audience6 key characteristics every great headline should havePointers on capturing pain points in headlines 
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