Condo Artist: The Other Side of Real Estate Uri Vaknin

Objections raised by condo buyers can often be a challenge, but for the expert salesperson, they are a welcome sign of interest. It's all in how you handle them. In this episode of Condo Artist: The Other Side of Real Estate, condo sales and marketing experts Uri Vaknin, Shahn Douglas, and Mark Bunton discuss how objections, properly met, can result in a condominium sale. They explain the five stages of handling objections, give specific examples of how to address them, and reveal the four reasons why customers raise objections. After this episode, condominium specialists will feel more confident in handling objections and understand how to leverage them to sell a home.

This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.

This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.

Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.

You've qualified your condominium buyer prospects. You've taken them on the physical path of presentation throughout the community, and now you're at the door to a home - possibly their next home. What do you do?

In season 2, episode 6 of Condo Artist: The Other Side of Real Estate, condo sales and marketing experts Uri Vaknin, Shahn Douglas and Mark Bunton take you though the exact steps of demonstrating a condominium home. 

They start with the four things a condo demonstration should accomplish, which are:


Make your buyers feel importantObligate the customers to youAllow objections to surfacePoint out features that demonstrate the value of the home

Next they explain how to maintain control of the demonstration at all times, use "features, benefits, emotion" talk, and even where to physically place yourself in each room of the home. At the end of this episode, you'll understand how to get your customers to identify their "one and only" home, which is what you need to close the deal.


This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.

This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.

Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.

How skilled are you at presenting condominium communities - both online and in person? Condo sales and marketing experts Uri Vaknin, Shahn Douglas and Mark Bunton take listeners, step-by-step, through the order of an effective sales presentation. Whether you are an on-site condo sales agent or a general brokerage agent helping clients find a home, you'll learn how to sell a condo community from the outside in using the using the "funnel" sales technique

By the end of this episode, you'll understand how to apply this technique to your website, sales center, and physical sales path through the building. Tune in to season 2, episode 5 of Condo Artist: the Other Side of Real Estate, to learn:


Why it's a mistake to sell the actual condo or floor plan firstThe #1 way to maintain control of your presentation with prospectsSpecific suggestions for how to present each part of the funnelInteractive technology being used in sales centers todayWhy you never show prospects the model firstAnd more!
This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.

This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.

Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.


Recent Condo Artist episodes mentioned:

Know Your Buyer
Know Your Buyer - Part II

In this episode of Condo Artist: the Other Side of Real Estate, hosts Uri Vaknin and Shahn Douglas continue last week's conversation with Justin Cohen, Executive Vice President of award-winning marketing agency, REQ. Justin expands on his idea that "digital marketing" today should simply be called marketing, and offers the one key to success that no advertiser can afford to overlook. He also discusses:


How to communicate with prospective condo buyers once they've submitted their informationWhat the ideal marketing budget looks like at any sizeBrands that are winning in the digital marketing spaceMarketing trends for 2021 and into the futureHow to hold your ad agency accountableA summary of the digital buyer's journey and how to identify areas for improvement
To hear Justin, Uri and Shahn's initial discussion on reaching and attracting today's digitally-forward condominium buyers, listen to The Art of Digital Marketing - Part 1.


This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.

This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.

Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.

Get your digital notepads ready, because this week we're going to school with Justin Cohen, Executive Vice President of REQ, an award-winning digital marketing agency and one of Adweek's 100 Fastest Growing Companies. Justin has been leading digital marketing efforts in the luxury condo space since 2006. He, along with hosts Uri Vaknin and Shahn Douglas, recap the history of digital condo marketing and discuss how to reach and attract today's digitally-forward home buyers. You'll learn:


How consumers are shopping for real estate online todayWhy digital marketing is essential to a condo presale strategyWhy you're wasting time and money if you're not precisely targeting your buyerWhat a digital marketing plan looks like for a condo developmentThe role of advertising agencies todayThe difference between earned and paid media, and why you need bothWhy a smooth lead handoff from marketing to sales is criticalAnd so much more in this 40-minute episode!

Class is not over just yet... be sure to tune in next week to part 2 when Justin discusses lead nurturing, budgeting, digital marketing trends for 2021, and what we can expect in the future.


This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.

This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.

Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.

Individual condos can be notoriously difficult to position against others, whether in the same or a different building. In season 2, episode 2 of Condo Artist: The Other Side of Real Estate, hosts Uri Vaknin, Shahn Douglas and Mark Bunton help listeners overcome "white box" thinking and show how to differentiate a condo product to attract a specific buyer. 

They describe their success with designing limited edition "collections" of condos within a building, and their process for building out these homes, naming them, modeling them, and developing a unique sales and marketing strategy for them. You'll learn about:


The Premier Collection at The Ogden (Sold Out)The Penterrace Collection at Juhl (selling quickly)The Studio Collection at Juhl (launching in February)
Whether you are developing a new condominium community or taking over sales and marketing from another group, Uri, Shahn and Mark encourage developers and sales and marketing teams to be creative at every step of the process, thinking carefully about your target buyers and how to appeal to their sensibilities.

This episode is brought to you by Juhl Las Vegas, loft-style condos located in the heart of vibrant, downtown Las Vegas. From the low $200s to  over $1M. Learn more at JuhlLV.com.

This episode is also brought to you by One Las Vegas, luxury high-rise condos featuring two and three bedroom plus den residences. From the mid $400s to over $1M. Learn more at theonelv.com.

Questions or comments? We'd love to hear from you! Contact us at CondoArtist@gmail.com.